Apple today announced a groundbreaking new lineup of AirPods models and features. The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation (ANC). AirPods Max now come in midnight, starlight, blue, purple, and orange, and offer USB-C charging for more convenience. This fall, AirPods Pro 2 will introduce the world's first end-to-end hearing health experience, delivering active Hearing Protection, a scientifically validated Hearing Test, and a clinical-grade Hearing Aid feature.

AirPods 4 and AirPods Max will be available to pre-order starting today, with availability in stores beginning Friday, September 20. New hearing health features will be available this fall for AirPods Pro 2 users in more than 100 countries and regions.

Belkin, a leading consumer electronics brand for over 40 years, today announced 4 new products across its SoundForm audio category, underscoring Belkin innovation, quality and its commitment to building products more responsibly. Belkin International can be found on the IFA show floor, Exhibit Hall 3.2, stand #210.

Designed in its in-house labs at Belkin Global Headquarters in California, every SoundForm product undergoes 150 meticulous quality tests, ensuring perfection before it reaches consumer's ears. Design, sound quality, comfort, voice-calling performance, enhanced features and value are all considered with each new addition to the SoundForm portfolio.

JBL, a trailblazer in audio technology, has announced the new JBL Tour PRO 3, the most advanced True Wireless Stereo (TWS) earbuds yet. With the introduction of dual drivers, JBL Spatial 360 with Head Tracking, True Adaptive Noise Cancellation 2.0, and a Smart Charging Case packing truly unique features, JBL Tour PRO 3 redefines the TWS listening and user experience.

Seamless Convenience with 'Everywhere Entertainment'
At the forefront of the JBL Tour PRO 3's innovations is the second-generation Smart Charging Case. The case not only provides full control of the earbud features, but also acts as a wireless audio transmitter, enabling 'Everywhere Entertainment' from any USB or analog source such as an inflight entertainment system. Simply plug in the charging case for an instant and automatic connection to your earbuds.

Award-winning designer of personal audio technology JLab, today announces the UK availability of its JBuds Lux ANC Wireless Headphones. The new over ear headphones are JLab's first foray into the higher end headphone market, delivering a suite of advanced features like Immersive Lab quality sound, smart active noise-cancelling, spatial audio support, and Bluetooth. These features, paired with impressive 40 mm drivers for expansive sound and up to 70 hours of playback, make the £79.99 JBuds Lux ANC headphones a no-brainer for anyone looking for a premium listening experience at a great value. The new headphones are available from the JLAB UK website, Argos, Very, JD Williams and John Lewis and Amazon in three different colorways, cloud white, graphite, sage and mauve.

"Everyone deserves to experience the magic of exceptional audio quality. However, not all music lovers have $300 to spend on great headphones. We took that as a challenge," says JLab CEO Win Cramer. "The JBuds Lux ANC wireless headphones redefine the category, demonstrating how much is possible at a relatively low entry point. We integrated the best Bluetooth technologies, exceptional noise-canceling capabilities, an incredibly comfortable platform, and all the bells and whistles to produce exceptional sound. Lux offers an unparalleled listening experience for sub-£100 headphones, and we can't wait for you to try them on for size."

Today, Dyson unveils its first high-fidelity, audio-only headphones: the Dyson the new headphones. Offering best-in-class noise cancellation, these headphones deliver up to 55 hours of immersive listening. With over 2,000 customisable colour combinations for outer caps and ear cushions, each ear cushion is crafted from ultra-soft microfiber and high-grade foam for superior comfort and acoustic seal. Multi-pivot gimbal arms and a uniquely positioned battery in the headband ensure balanced weight distribution.

"Dyson's audio engineering mission is to preserve the integrity of the artist's sound wave, free from interference. We also wanted to create a set of headphones that people would cherish, be excited by, and be proud of. With over 30 years of experience in aeroacoustics, we've mastered sound physics. By reducing noise through in-house anechoic chambers and expert engineers, we've applied and further expanded our audio knowledge to develop the Dyson OnTrac headphones. Our first over-ear audio only headphones deliver best-in-class ANC, exceptional sound quality, and all-day comfort through unique materials, design and customisation." - Jake Dyson, Chief Engineer

Samsung Electronics today announced its all-new Galaxy Z Fold6 and Galaxy Z Flip6, along with Galaxy Buds3 and Galaxy Buds3 Pro at Galaxy Unpacked in Paris.

Earlier this year, Samsung ushered in the era of mobile AI through the power of Galaxy AI. With the introduction of the new Galaxy Z series, Samsung is opening the next chapter of Galaxy AI by leveraging its most versatile and flexible form factor perfectly designed to enable a range of unique mobile experiences. Whether using Galaxy Z Fold's large screen, Galaxy Z Flip's FlexWindow or making the most of the iconic FlexMode, Galaxy Z Fold6 and Flip6 will provide more opportunities to maximize AI capabilities. Built on the foundation of Samsung's history of form factor innovation, Galaxy AI uses powerful, intelligent, and durable foldable experience to accelerate a new era of communication, productivity, and creativity.

Cambridge is excited to launch the first over-ear model in the award-winning Melomania wireless headphones series - Melomania P100. Melomania P100 builds on over 50 years of audio expertise and an unashamed passion for music to deliver truly emotive sound from meticulously tuned premium drivers and Hi-fi-grade Class AB amplification.

World-class 60-hour battery life (extending to 100 hours with noise-cancelling turned off) ensures that the effortlessly engaging listening experience could easily last a working week or a lengthy holiday. P100 joins the recently launched M100 true wireless earphones to form the new Melomania range for 2024.

Edifier International, the award-winning audio design house, has announced the addition of the new W830NB headset to its comprehensive range of headphones. With a competitive price point, the W830NB is packed full of outstanding features.

-45dbB Noise Cancellation, Mute the Outside World
The upgraded hybrid digital noise-cancelling technology offers a remarkable noise reduction of up to -45dB, an 18% increase from the previous generation, effectively creating a peaceful sanctuary by blocking out all distractions. Additionally, the Ambient Sound Mode allows you to stay aware of your surroundings ensuring you don't miss any important information while still enjoying the quiet environment. Switch easily between multiple ANC modes: High Noise Cancellation, Medium Noise Cancellation, Wind Reduction and Ambient Sound.

Jabra, a global leader in true wireless sound and hybrid work solutions, is unveiling the Elite 8 Active Gen 2 and Elite 10 Gen 2 earbuds. Building upon the same great design and success of their predecessors, these next-generation earbuds come with enhancements that strengthen the audio experience.

This includes the world's first LE Audio smart case, enhanced spatial sound powered by Dolby Audio for a better music experience, and enhanced Natural HearThrough for better awareness when outdoors. Jabra's Active Noise Cancellation (ANC) has also been made even stronger with improved mid- and low-frequency noise cancellation.

QCY, a premier audio brand renowned for its expertise in wireless audio technology, announces the launch of MeloBuds Pro Adaptive ANC Wireless Earbuds. These wireless earbuds deliver Hi-Res Audio and stereo sound with powerful ANC while ensuring exceptional comfort for extended wear.

Equipped with Adaptive Active Noise Cancellation (ANC), MeloBuds Pro auto-adjusts noise cancellation to adapt to your ear accordingly by analyzing your ear canal structure and how you wear it. The ANC system contributes to a wide frequency range (20 Hz-2500 kHz), with maximum ANC depth as high as 46 dB. Featuring 6 microphones and a wind noise-minimizing design, AI-based voice pickup technology ensures crystal-clear calls by cancelling ambient noise while enhancing vocals.

LG Electronics USA today announced U.S. pricing and availability of its TONE Free T80 true wireless earbuds. Continuing its commitment to the development of excellent sound experiences - the T80 introduces an upgraded design and additional user-centric features. The new earbud retails for $199 and is now available to purchase exclusively on LG.com.

Crafted with a reinforced graphene speaker driver, the T80 improves the audio experience to offer well-balanced sound with vibrant bass and enhanced mid- and high-range frequencies. It also boasts an IPX4 water-resistance rating, and with the addition of medical-grade ear gels and up to 36 hours of battery life with the charging case, users can enjoy all-day comfort at the gym, on their commute, or whenever they want to tune out.

QCY, Hele Electronics' premium audio brand launched the AilyBuds Pro series on May 25. These Semi In-ear Adaptive Active Noise Canceling (ANC) earbuds emphasize High-Definition Sound Quality and Comfortable Wear. The AilyBuds Pro+ enhances the standard AilyBuds Pro with LDAC codec support and Hi-Res Audio Wireless certification.

High-Resolution Sound Quality
Equipped with a large 13 mm bio-diaphragm dynamic driver and Hi-Fi 5 DSP High-definition Decoding, The AilyBuds Pro series delivers an expansive soundstage. Thanks to Adaptive Low-frequency Compensation Tech, they offer punchy bass and detailed vocals. Packed with LDAC and Hi-Res Audio, the AilyBuds Pro+ provides a Hi-res audio experience across the entire sound chain. What's more, Ultra Wide Frequency Adaptive EQ is applied to adjust the sound by automatically calculating your ear canal, wearing status, and volume level - all the way from 20 Hz to 2000 Hz - to provide precise compensation in merely 2 seconds to reveal authentic sound.

Sonos announced today the launch of its first-ever headphones, Sonos Ace, marking the brand's long-awaited entry into the personal listening category. As a leading innovator in sound, Sonos is now using its renowned audio and design expertise to transform the way we listen on headphones. The premium over-the-ear Bluetooth headphones feature breathtaking lossless and spatial audio, world-class Active Noise Cancellation (ANC) and Aware Mode, as well as the most precise and immersive home theater experience possible using Sonos' new TrueCinema technology. Sonos Ace will be available globally in both Black and Soft White starting June 5, 2024 for $449.

"They're here! Fans have asked us for years to bring the Sonos experience to headphones - and we knew our first foray into the category needed to champion the type of innovation and sound experience Sonos has become synonymous with," said Patrick Spence, CEO of Sonos. "Sonos Ace leverages everything we've learned over two decades as an audio leader to bring stunning sound, sleek design and long-standing comfort to one of the largest and most popular audio categories worldwide."

Creative Technology today proudly unveils its latest True Wireless Stereo (TWS) earbuds and headphones, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI, designed to transport users into the immersive world of Super X-Fi. With a simple tap, users can expand their soundstage and be engulfed in every detail of their preferred content across platforms like Netflix, Spotify, and YouTube, all powered by the built-in SXFI technology. Boasting additional features such as Adaptive Hybrid ANC and Ambient mode, Bluetooth 5.3, low-latency of up to ~100 ms, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI are poised to redefine how users engage with their favorite content.

Renowned for its ability to recreate the expansive soundstage of a high-end multi-speaker surround system, Super X-Fi now shines in the latest Creative Zen Air SXFI and Creative Zen Hybrid SXFI, enriching users' listening experience with spatial audio. With Super X-Fi activated, users can transcend the boundaries of traditional stereo sound, immersing themselves in a three-dimensional audio world teeming with heightened realism and depth. Whether it's the thunderous roar of a cinematic explosion, the subtle rustle of leaves in a forest, or the precise positioning of footsteps in a game, Super X-Fi delivers unparalleled spatial accuracy and depth, allowing users to truly feel like they're part of the action.

LG Electronics (LG) is introducing the company's latest TONE Free T90S model to the global market, designed to offer impressive sound for a heightened listening experience. The new T90S earbuds are enhanced by pure graphene, boast an even more comfortable fit and possess a range of useful features essential for elevated on-the-go listening pleasure.

Delivering an enriched audio experience with improved accuracy and clarity, the newest T90S earbuds use pure graphene for drivers, a departure from the conventional use of coated graphene. The lightweight and sustainable material is widely known for boosting performance and efficiency in advanced technologies such as semiconductors and solar cells. The use of pure graphene in LG's latest earbuds reduces vibrations and allows users to revel in well-balanced and precise sound with powerful bass and enhanced mid- and high-range frequencies. The T90S earbuds are designed to take full advantage of graphene's lightweight nature, ensuring a cozy fit that ensures comfort for prolonged listening.

In fall of 2023, Fashionista Magazine let the world in on the secret that white was going to be the "it" color for Spring 2024. Today, SteelSeries.com the original esports brand that fuses gaming and culture, introduces an all-new white version of the award-winning Arctis Nova Pro series headphones. There are defining moments in every industry and every era. A great example being in 2022 when SteelSeries launched the Arctis Nova Pro series, which was met with critical acclaim, garnering countless awards, and establishing an all-new premium/luxury/high-end category for the gaming headphones market, while simultaneously making it not only okay, but cool to wear a gaming headset as "your everyday pair of headphones."

So, whether it's gaming on the go, listening to Spotify while commuting on the train or bus, watching Netflix on the couch or an airplane, taking a Zoom call and needing to tune out the noise in a shared apartment, workspace, or coffee shop, at the home office with furry kids running around, in the gym or basketball court, playing some Call of Duty MW III or Mario or Animal Crossing at home, or creating and editing "get ready with me" videos for TikTok or Instagram, and so much more... the white Nova Pro Wireless headphones let you do it in style with the "it" color for Spring 2024.

JLab, leading personal tech company and true wireless brand in the US, is pleased to announce the UK launch of its latest innovation, the Studio Pro ANC wireless over-ear headphones, promising an undisturbed listening experience with ultimate comfort. The JLAB Studio Pro ANC wireless over-ear headphones are available for £99.99 from Argos and Very. The latest addition to the brand's audio offering listeners a sanctuary of distraction-free listening, with four different noise control modes and Smart Active Noise Cancelling (ANC) that enable users to fully immerse themselves in their favorite music, videos and podcasts, all whilst enjoying supreme comfort.

With smart hybrid ANC technology, the headphones are equipped to adapt seamlessly to environmental changes, ensuring uninterrupted audio bliss. Built with four microphones, the Studio Pro ANC effectively neutralize unwanted noise, allowing users to stay focused and immersed wherever they go. Feature-rich with dual connectivity options that enhance versatility, the headphones can be wirelessly connected to a range of devices via Bluetooth, or alternatively connected by the included USB-C to 3.5 mm cable. Boasting an impressive 45+ hours of Bluetooth playtime on a single charge, users can indulge in extended listening sessions with ease.

Update on March 13, 2024: the PS5 system software update is rolling out globally today. Additionally, later this month a PlayStation App update will enable users to enjoy Share Screen interactions on the app as well. As the new year kicks into high gear with an amazing slate of PS5 game releases like The Last of Us Part II Remastered, Tekken 8 and Helldivers 2, along with FINAL FANTASY VII Rebirth, we're pleased to roll out another PS5 system software beta today with a number of quality-of-life enhancements and new features.

While beta access is limited to invited participants in select countries, we plan to release the update globally in the coming months. If you're selected to participate in the beta, you'll receive an email invitation today when it's available to download. Some features available during the beta phase may not make it into the final version or may see significant changes. Let's jump in to the newly added features below.

CMF, a sub-brand of Nothing, has today announced the launch of Buds and Neckband Pro. In less than one year, CMF by Nothing has proven that great design and high product quality are not limited to the premium price point category. Its 2024 initial products bring forth Neckband Pro, the first 50 dB Hybrid ANC device in this category and Buds, which deliver best-in-class ANC across the price segment.

"Last September, we launched our sub-brand, CMF by Nothing, bringing great design to more people and delivering an uncompromised user experience in a segment that has often been neglected," said Akis Evangelidis, Co-founder of Nothing. "The reception for our first-generation products has been amazing, and they quickly became bestsellers. Today, we are excited to launch Buds and Neckband Pro, and even more excited about everything that's to come."

Sennheiser is today officially launching the ACCENTUM Plus headphones, bringing premium fan-favourite features to the line-up. "ACCENTUM Plus expands the reach of MOMENTUM 4's most coveted conveniences, while upholding the spirit of the ACCENTUM family's incredible value," says Christian Ern, Sennheiser Principal Product Manager, "The Plus sits right in the sweet spot of blissful sound and convenient technology."

Immersive, around-the-clock listening
In a world with endless content consumption options, ACCENTUM Plus has the stamina and controls for you to enjoy all of it. Featuring Sennheiser's expansive acoustic expertise, touch-gesture controls, Hybrid Adaptive Noise Cancellation and a luxurious build, they prioritise a better headphone listening experience for less. With a class-leading 50 hours of listening between charges and sound that rivals that of a stable, cabled connection, it's easy to forget that ACCENTUM Plus is even wireless. The Bluetooth 5.2 headphones emphasise outstanding sound quality and versatile connectivity, supporting all popular codecs including aptX Adaptive for optimum sound, no matter where you decide to take them.

OpenRock, a prominent brand in open-ear audio solutions, is thrilled to present its latest innovation, the OpenRock S Open-Ear Air Conduction Sport Earbuds. Designed to provide an unparalleled fusion of superior sound quality, customizable comfort, and outstanding battery life, the OpenRock S takes your music and sports encounters to the new heights.

TubeBass Technology for Abundant Bass Energy
Boasting TubeBass technology and 16.2 mm dynamic drivers, OpenRock S seamlessly integrates into a multi-cavity acoustic system designed with a focus on ergonomics. The sound waves are concentrated and transmitted to the ear canal, offering unmatched bass capacity and sound performance in open headphones.

Cisco and Bang & Olufsen today unveiled new true wireless earbuds built with enterprise-grade features customized for professionals on-the-go. Furthering their partnership to provide customers with top-quality audio experiences whether they're at home, at work or in transit, the Bang & Olufsen Cisco 950 delivers a high-end aesthetic and premium sound combined with advanced security and manageability features.

This product release is an extension of the Cisco and Bang & Olufsen partnership, which addresses increased customer expectation for multifunctional devices that fit their lifestyles in and out of work. As hybrid work continues to enable flexibility in how and where people work, the Bang & Olufsen Cisco 950 enables crystal-clear audio for seamless collaboration from any setting. The earbuds are fully manageable in Cisco's Control Hub platform, giving IT greater visibility and control over their entire fleet of collaboration devices and peripherals.

Edifier, the award-winning manufacturer of premium sound systems, bookshelf speakers and personal audio devices, announces its newest audio product, the NeoBuds Pro 2 earbuds. In the new NeoBuds Pro 2, Edifier is introducing its latest patented technology, the Edifier Wide-Band Multi-Channel ANC. This Active Noise Cancellation delivers a wider and deeper noise cancellation to -50dB depth and 5 kHz bandwidth, adding an independent feed-forward channel that applies the noise reduction ability of the Knowles RAN Balanced Armature Driver to Hybrid ANC channels.

The Edifier Wide-Band Multi-Channel ANC can be personalized to suit your needs and the environment, allowing you to be in total control of the background noise you select to hear. Choose high ANC for a busy commute and medium or low ANC for the office; ambient sound to hear traffic noise or wind reduction for a clearer listening experience. Calls are also improved with the 4+4 built-in microphones and with an AI voice pick-up algorithm, environmental and wind noise is filtered out - thus enhancing the overall sound clarity.

Today, Logitech introduced Zone Wireless 2, a top-of-the-line business headset that uses AI to deliver unique two-way noise-free calling experiences. AI far-end noise suppression, noise-canceling mics, hybrid Active Noise Cancellation (ANC), and personalized stereo sound help business professionals hear and be heard clearly in calls and meetings, especially in noisy environments.

In today's hybrid work environments, individuals work from a variety of spaces, and in nearly every workspace, noise and poor sound quality can negatively affect collaboration and productivity. A recent Equipping Your Employees for Hybrid Work study found that 85% of work-from-home users struggle with audio issues, whether it's from background noise from other participants or poor sound quality through computer speakers. The same study found that hybrid workforces aren't properly equipped with modern collaboration tools, such as quality headsets.

Samsung Electronics is announcing the latest FE series addition to the Samsung Galaxy ecosystem—the new Galaxy S23 FE, Galaxy Tab S9 FE and S9 FE+, and Galaxy Buds FE. Known for their iconic and durable designs, advanced performance, cutting-edge camera and audio capabilities, and so much more—these are the most epic FE devices yet. For those who want to experience Galaxy flagship devices for the first time, the new FE devices are the perfect entry point.

"At Samsung, we are committed to bringing world-class innovation to everyone through epic mobile experiences that fit their lifestyle," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "Our new FE devices are packed with crowd-pleasing premium capabilities that, on their own or as part of a connected ecosystem, let Galaxy users maximize their creativity and productivity."