PATRIOT, a global leader in performance memory, SSDs, gaming peripherals, and flash storage solutions, today is excited to announce the market launch of its EP series High Endurance microSDHC/XC cards. These new microSDHC/XC cards are designed for video recording devices needing to operate under extreme weather conditions and harsh environments with outstanding reliability and durability. This new series fully support Class 10, V10/V30, and offers improved write speed reaching 30 MB/s to meet the most demanding recording circumstances. The EP series High Endurance microSDHC/XC cards can achieve a sustained 95 MB/s transfer for superior stability and playback of FHD or UHD videos. Now available at major retailers with 32 GB, 64 GB, & 128 GB capacities.

"The EP series High endurance microSDHC/XC cards are tested under rugged conditions, and their specifications have been reinforced, which include high levels of vibration, shock resistance, extreme temperatures, and endurance under a wide range of temperature fluctuations. These cards are also waterproof, dust resistant, and immune to X-ray radiation," said Roger Shinmoto, Vice President of Patriot Memory. "Patriot is dedicated to bringing a total solution with outstanding reliability for the professional user who needs to capture video in a variety of extreme environments, including security system cameras, dashcams, and home monitoring. These cards will work even if you are recording video in the arctic or desert."

The market may be saturated with a number of confusing memory card options, but Silicon Power is releasing a new set of 4 microSD cards that will be sure to meet your expectations, clearly. With each of them geared toward a specific usage, we're making it easy to choose the best card for your needs. So, whether you're a beginner who's just looking to improve your mobile phone performance or a professional who's looking to capture footage in the most stunning 8K Ultra HD quality - or anyone in between - we've got you covered.

UHS-II technology introduces blazingly fast read and write speeds up to 290 and 160 MB/s, respectively, to fully maximize your time. Capture stunning 8K Ultra HD photos and videos quickly, easily, and with smooth playback. Write raw files in nearly half the time compared to UHS-I. Dramatically accelerate post-production transfers with an appropriate card reader. For professional-level performance that you can trust, this card will have your back.

The most beautiful memories deserve preservation with the highest video specifications! The high-speed memory cards microSDXC UHS-I U3 V30 and the microSDHC UHS-I U1 V10 launched by Apacer are equipped with multiple protections and high durability to ensure uninterrupted video recording in the harsh environments! Offered in a maximum capacity of 256GB, the V30 memory card complies with SD Association's latest UHS Video Speed Class 30 (V30) standard, meaning it can record at a minimum speed of 30MB per second to support 4K Ultra HD and 3D video recording and high-speed continuous shooting. Available in 16GB and 32GB, the V10 memory card supports Full HD recording demand and is perfect for devices requiring prolonged recording, such as dash cams and sports cameras.

The demand for 4K video recording has been escalating as sports and aerial photography has become a fashion in recent years. Although high-resolution videos bring more details and make images more vivid, the size of 4K video files also increases, dedicated high-speed memory cards are needed to ensure the perfect storage of every screen. With support for the continuous high-speed mode and a maximum reading speed of 100MB per second, Apacer V30 memory card is tailored for 4K video recording to significantly reduce file transmission time. It is now available in 64GB, 128GB, and 256GB to offer a maximum of 5.8 hours of 4K recording. Coupled with professional video recorders, smartphones, and digital cameras, users can capture every wonderful moment in daily life.

The SD Association announced today SD Express which adds the popular PCI Express and NVMe interfaces to the legacy SD interface. The PCIe interface delivering a 985 megabytes per second (MB/s) maximum data transfer rate and the NVMe upper layer protocol enables advanced memory access mechanism, enabling a new world of opportunities for the popular SD memory card. In addition, the maximum storage capacity in SD memory cards grows from 2 TB with SDXC to 128 TB with the new SD Ultra Capacity (SDUC) card. These innovations maintain the SDA's commitment to backward compatibility and are part of the new SD 7.0 specification.

"SD Express' use of popular PCIe and NVMe interfaces to deliver faster transfer speeds is a savvy choice since both protocols are widely used in the industry today and creates a compelling choice for devices of all types," said Mats Larsson, Senior Market Analyst at Futuresource. "The SD Association has a robust ecosystem with a strong history of integrating SD innovations and has earned the trust of consumers around the world."

Samsung Electronics Co., Ltd. introduced today the Samsung PRO Endurance microSDHC /microSDXC card, which offers industry-leading endurance and up to 43,8001 hours of continuous video recording. Designed for consumers and B2B channel customers who use intensive video monitoring applications such as surveillance and security cameras, body cameras and dash cams, the PRO Endurance makes continuous video monitoring fast and stable. It delivers read speeds of up to 100 MB/s and provides FHD recording and 4K support via write speeds of up to 30 MB/s.

"Consumers want to feel assured with their video surveillance solutions, and the need for longer-lasting, higher performing memory cards that can withstand extreme conditions and capture critical moments is at an all-time high," said Un-Soo Kim, senior vice president of Brand Product Marketing, Memory Business at Samsung Electronics. "Samsung is proud to again advance what is possible in memory card technology with the introduction of the PRO Endurance, which offers security-minded consumers the industry's highest levels of endurance and optimized read/write speeds for immediate access to critical surveillance content."

ADATA Technology, a leading manufacturer of highperformance DRAM modules, NAND Flash products, and mobile accessories today confirmed that its Premier microSDXC/microSDHC UHS-I Class 10 cards now support the new SD Association A1 standard. Part of SD 5.1 specifications, A1 has been designed for running apps off external storage, going beyond traditional SD card uses such as accessing photos and video. At the same time, ADATA has also implemented V10 and V30 video recording capabilities on all of its Premier Pro microSD and SD cards, denoting at least 10MB/s and 30MB/s of video recording bandwidth, respectively.

An evolution long promoted by the SD Association, the A1 specification is part of SD 5.1 requirements. It shows that a microSD or SD card can support sufficiently high read speeds and IOPS counts to successfully run most apps without latency being an issue. In other words, A1 certified microSD and SD cards equal internal storage for app performance. They give users much greater freedom, as before apps were limited to internal storage even if large external storage was installed. With A1 and future specifications, users have the ability to install many more apps than would normally be the case, thanks to large add-in storage that is able to run said apps without compromise.

Sometimes bigger is better, especially when it comes to storage space. That is why SP/ Silicon Power, a leading provider of memory storage solutions, has added higher capacity memory cards with up to 256GB to its Superior Pro SDHC/SDXC UHS-I (U3) and Elite microSDHC/microSDXC UHS-I series. The latter one is for the mobile photo and video "junkies" among us. With 256GB extra storage, it's the perfect companion for Android smartphones and tablets, as it keeps them well equipped for storage devouring high-quality photo shooting or video recording on the go.

The Superior Pro SDXC UHS-I (U3) is indispensable for high-performance video and photography use and its 256GB capacity caters for the particularly high demand in storage space for 4K high-resolution Ultra HD video recording. UHS Speed Class 3 (U3) ensures smooth performance for the capture of excellent image quality.

SP/ Silicon Power, a leading provider of memory storage solutions, launches its new High Endurance microSDHC/microSDXC cards especially designed for car video recorders, security cameras and surveillance systems. These write-intensive applications crucially depend on the highest level of reliability to provide trustworthy proof in the most decisive moments. Equipped with high-quality MLC NAND flash chips, SP's new high Endurance micro SDHC/microSDXC card meets this special requirement by achieving up to 12,000 hours of 64 GB Full HD video recording.

Additional key features for reliable and speedy performance are the card's built- in error correction code (ECC) function technology for high data transmission safety and full support of Ultra High Speed Class 3 (U3) specification.

ZOTAC International, a global manufacturer of innovation, is pleased to introduce the dongle sized Mini PC, the ZOTAC PC Stick. Joining the lineup of pocket-sized PICO solutions, the PC Stick comes in two ready-to-go solutions: ZBOX PI220 and the award winning ZBOX PI221. With space increasingly becoming a luxury, size is a critical factor in determining the solution for your needs. Often times this means compromising between size and functionality. The PI220 and PI221 pack the functionality of a full size PC in the form of a stick. Equipped with Intel's 14nm Cherry Trail quad core processor, performance and power efficiency are improved over previous generation processors.

The PI220 and PI221 deliver the same network performance as users would expect from a full size PC. Both models come with 802.11ac WiFi capability with external antenna and a full size Ethernet port for an always-on connection. Bluetooth 4.0 also comes standard. ZOTAC is pleased to introduce the high speed USB 3.0 to the tiniest computing solution. Both PI220 and PI221 are equipped with a USB 3.0 port, so users can expand storage space or connect peripherals to augment the PC's functionality on the go. Micro SD/SDHC/SDXC memory card slot is also a standard feature for quick data transfer or easy storage expansion.

SanDisk Corporation, a global leader in flash storage solutions, today introduced the 128GB* SanDisk Extreme PLUS microSDXC card, one of the first microSD cards to carry the Works with GoPro verification. The new, higher capacity SanDisk Extreme PLUS microSDXC card is verified to deliver optimal performance and reliability when used with GoPro cameras, even under extreme conditions.

"We are proud to be one of the first companies to unveil a new offering that carries the Works with GoPro logo, as well as one of the first to have access to Works with GoPro verification tools," said Brian Pridgeon, director of retail product marketing, SanDisk. "We strive to deliver a great user experience that includes performance, reliability and the peace of mind that data is safely stored. The early testing and verification through this program further confirms our customers get the best possible user experience with their SanDisk cards and GoPro cameras."

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced its microSD Action Camera UHS-I U3 (Speed Class 3) card. Its rugged performance and form factor make this microSD ideal for most action cameras including GoPro* and drones.

Featuring speeds of up to 90 MB/s read and 45 MB/s write, the new microSD Action Camera card captures life's every day adventures. The sustained performance allows outdoor enthusiasts to shoot in 4K or even 240 frames per second. It is available now in 16 GB and 32 GB capacities (64 GB ships next month) and can perform in any environment as it is waterproof, shock proof, X-ray proof and temperature proof. An optional SD card adapter lets users quickly and easily view footage on a PC, notebook or media reader.

The SD Association (SDA), a global ecosystem of companies setting industry-leading memory card standards, today launched its fastest speed class, Video Speed Class, which also delivers real-time multi-file recording for many applications and supports the highest video resolutions and qualities available today. With Video Speed Class, 4K, 8K, 3D and 360 degree video recordings are now assured and accessible to consumers and professionals alike. Consumers will easily capture memories at their devices' best quality by following device manufacturer recommendations and matching the Video Speed Class mark on their device to an SD memory card with the same Video Speed Class mark. The new marks will appear on SDHC and SDXC UHS-I and UHS-II memory cards.

The new Video Speed Class maintains the tradition of ensuring guaranteed minimum performance levels as the familiar Speed Class and UHS Speed Class systems do today. Minimum speeds will range from 6MB to 90 MB per second. The fastest options, V60 and V90, support 8K resolution, while V6, V10 and V30 capture high-definition and 4K resolution. All speed classes guarantee minimum video recording speeds to ensure smooth video playback, so actual recording performance may be even faster.
"With Video Speed Class, SD device and memory card manufacturers can offer the highest-quality video recording to consumers and professionals that keep pace with the awesome video resolutions not only offered today, but anticipated tomorrow," said Brian Kumagai, president of the SDA. "New products leveraging the capabilities of Video Speed Class will be based on the high storage capacities offered by SDHC and SDXC memory cards."

ADATA Technology, a leading manufacturer of highperformance DRAM modules and NAND Flash products, today launched XPG and Premier Pro microSDHC/SDXC UHS-I U3 cards in capacities ranging from 16GB to 64GB. XPG offerings remain true to the extreme nature of their branding with up to 95MB/s read and 90MB/s write, perfect for handling large video files rendered in Ultra HD 4K resolution. The Premier Pro models have been specially-tested for accelerometer applications such as dash recorders and motion cameras. All products employ high-grade MLC Flash and meet strict water, shock, X-ray, and static proofing requirements.

Each card delivers UHS-I U3 performance, which is currently the top-most definition provided by the SD Card Association, or SDA. XPG microSDHC/SDXC UHS-I U3 models reach read speeds of 95MB/s and write speeds of 90MB/s, a considerable increase compared to previous-generation microSD performance.

Kingston Digital Europe Co LLP, an affiliate of Kingston Technology Company Inc., the independent world leader in memory products, today announced the addition of a 512GB capacity to its line of Class 10 UHS-I SDHC/SDXC cards. The higher capacity card is ideal for DSLR cameras and HD camcorders as it allows users to record more video and shoot more high-density image files without running out of space.

In addition to storing thousands of photos and hours of video, the card provides speeds of 90MB/s read and 45MB/s write. These high speeds support photography in continuous and burst modes, and reduces stutter to ensure video integrity. Class 10 UHS-I SDHC/SDXC cards also allow users to shoot full 1080p HD video and 3D video as well as transfer files faster. In addition to the new 512GB capacity, this card is also available in 16GB, 32GB, 64GB, 128GB and 256GB.

Eurocom is launching the Armadillo 2 Ultrabook with up to 32 GB of memory via two 16 GB memory modules, Intel Core i5-5200U Broadwell CPU, 2 TB Storage, Intel HD Graphics 5500 while all being wrapped in a beautiful brushed Aluminum chassis that is only 2.1 cm (0.8 inches) thin and 1.8kg. The EUROCOM Armadillo 2 provides a fantastic combination of Intel 5th Generation, 14 nm, Broadwell processor and high performance, fully upgradeable memory, up to 32 GB.The EUROCOM Armadillo 2 supports Intel HD Graphics 5500 with Dynamic Video Memory Technology for high performance graphics capability.

Upgradeability and customizability are crucial for Eurocom systems, customers can choose their ideal memory and storage configuration for their needs through the two memory modules, which support two 16 GB modules for 32 GB of memory and customizable storage support comes from one mSATA drive bay and one 2.5" 7mm HDD/SSD bay for up to 2 TB of SSD storage.

SanDisk Corporation, a global leader in flash storage solutions, today introduced the company's first high endurance microSDXC memory card built to withstand up to 10,000 hours of Full HD Video recording.

Leveraging its deep expertise in NAND flash and systems technology capabilities, SanDisk developed a proprietary technology and process to enable high-intensity recording. Through rigorous testing, the new technology has proven itself to enable the company to reach a new milestone -- a 64GB microSDXC card that allows consumers to write and rewrite up to 10,000 hours of Full HD video recording.

Patriot, a leading manufacturer of computer memory, USB/flash and mobile accessories, added two new additions to its LX Series of SDXC and microSDXC cards reaching new capacities making it easier than ever before to capture images and record in high definition.

Compliant with the latest SD Association 3.0 specifications consumers are able to capture images and video in real time without having to worry about delay or storage. The perfect item for an aspiring photographer or a seasoned veteran using the latest equipment, it is fast enough to record in HD 1920 x 1080 and has a read speed of up to 80 MB/s and a write speed of up to 20 MB/s. Its write protection switch prevents users from accidentally deleting videos or images. The Patriot LX Class 10 SDXC memory cards are available in 64GB, 128GB and 256GB and are backed by a 5 year warranty.

Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced a powerful duo in storage with capacity upgrades to both Class 10 UHS-I microSD and Class 10 UHS-I SDHC/SDXC cards.

The Class 10 UHS-I microSD is now available in 128GB capacity. It is perfect for apps, music, photos and videos that take up significant space on a smartphone or tablet. Compatible with microSDHC and microSDXC devices, its fast UHS-I speed allows users to capture photos and HD videos without interruption.

Silicon Motion Technology Corporation, a global leader in designing and marketing NAND flash controllers for solid-state storage devices, today introduced the SM2704, the world's fastest single-channel UHS-II SD card controller solution. The SM2704 supports the highest-level SD card standards: UHS-II bus interface & UHS Speed Class 3 (U3) featuring a maximum data read speed of up to 280 MB/s along with a maximum data write speed of up to 260 MB/s. By supporting the new U3 Speed Class, the SM2704 delivers ample performance to handle the needs of professional photography, high-definition video recording and compressed 4K video capture and playback.

"Silicon Motion is the number one merchant supplier of UHS-I/II card controllers, which are the majority of our overall SD card controller sales. The SM2704 extends the company's leadership with the highest performance UHS-II controller while utilizing a cost-effective, single-channel design," said Wallace Kou, President and CEO of Silicon Motion. "We are pleased to partner with Micron in enabling the world's fastest UHS-II SD cards in the market today."

Lexar, a leading global brand of flash memory products, today announced the new Lexar Professional 2000x SDHC/SDXC UHS-II cards, the fastest UHS-II memory cards available on the market today. To complement the new line and create a full portfolio of SD UHS-II products, Lexar also announced new Professional 1000x SDHC/SDXC UHS-II cards and the new Professional Workflow SR2, a SD UHS-II USB 3.0 reader.

The new Lexar Professional 2000x SDHC/SDXC UHS-II memory cards leverage the new Ultra High Speed II, UHS Speed Class 3 (U3) specification, to quickly capture and transfer high-quality photos and 1080p full-HD, 3D, and 4K video. Available in 32 GB and 64 GB capacities, the cards offer transfer speeds up to 300 MB per second and write speeds up to 260 MB per second. Additionally, every 2000x SDHC/SDXC UHS-II card includes a SD UHS-II reader for high-speed file transfer of photos and videos from the card to any PC or Mac, offering users immediate performance right out of the package.

PNY, the leading manufacturer of memory products and PC Peripherals, has officially announced the release of the new package of HP microSDXC C10 (64G) cards for unlimited storage space for your mobile devices. Now increase the storage capacity of your digital camera, smartphones and tablet PCs. Do more with HP microSDXC cards, which ensures reliable, high-capacity performance that allows you to store HD videos, graphic rich images, songs, movies, apps and more.

In today's mobile world, digital media can be accessed through all mobile devices and we're all trying to store more and more content. Available in 8-64 GB capacity, HP microSD C10 maximizes your mobile entertainment so that you can download and store a huge number of media files without running out of memory space. The HP microSDXC C10 cards give you the ability to store up to 5 and14 hours of full HD and HD videos, 11, 837 songs and 28,445 images. High speed flash memory ensures you capture, record and store digital content with up to 10MB/sec transfer speed and Class 10 speed rating. Expand your device's memory space simply by plugging in the HP microSD C10 card and enjoy portable storage at school or work.

PNY Technologies ("PNY) considered one of the worldwide leaders in consumer electronics market and memory products, has officially announce the release of the HP TF Class 10 memory cards, in current age the need for more data storage has become more important than ever. The HP TF Micro SDHC and SDXC class 10 significantly improves a consumer's digital lifestyle and to bring breakthrough performance in speed and capacity, it's the fast data transfer speed, making it an ideal storage media.

The HP TF Class 10 is available in 8GB, 16GB, 32GB and 64GB, and the speed rating of Class 10 provides unrivalled read/write performance clocked at a minimum of 10MB/s and are compatible with many of the latest mobiles phones including Android smartphones, BlackBerry Devises, GPS systems, mobile gaming consoles, also with devices ranging from the latest hi-megapixel cameras and HD camcorders to hi-end DSLRs, laptops, and the increasingly popular Tablet PCs and also provides faster data transfer rates and the various capacities help satisfy storage needs for users, from high-resolution pictures, high-quality music, to numerous downloaded applications.

Toshiba Corporation's Semiconductor & Storage Products Company today announced that it will start the sales of SDHC memory cards with embedded wireless LAN communications for third-party solution providers.

The new product, THNSW008GAA-B(QB6) has the same hardware composition as "FlashAir", the SDHC memory card with embedded wireless LAN communications, currently available in the consumer market. Since the card itself has embedded wireless LAN and web server functions, its insertion into an SDHC memory card slot adds wireless functions to various devices.

Transcend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, is proud to announce its launch of SDXC/SDHC UHS-I cards featuring full support for the Ultra High Speed Class 3 (U3) specification. Capable of reaching incredible read and write speeds of up to 95 MB/s and 85 MB/s, Transcend's SDXC/SDHC UHS-I U3 cards provide the performance necessary to harness the full power of UHS U3-compliant digital recording equipment.

Cinema-Quality 4K Video Recording
Recently released by the SD Association, the Ultra High Speed Class 3 specification guarantees a minimum constant write speed of 30 MB/s to facilitate cinema-quality video recording. Transcend's SDXC UHS-I U3 and SDXC/SDHC UHS-I U3X "Extreme" cards, however, can achieve at least double this performance with blazing-fast write speeds of up to 60 MB/s and 85 MB/s respectively. When used with today's advanced camcorders, such as the Sony 4K Handycam FDR-AX100, Panasonic Lumix DMC-GH4, and Canon EOS C500 Cinema Camera, these cards ensure smooth 4K video capture in stunning color and clarity.

As panels, backlight modules, control chips and materials etc., invest into the market, the ultra-high definition 4K2K is gradually being accepted by consumers; especially now when prices are dropping, more and more people are considering owning a HD flat-screen TV. TVs nowadays are equipped with more and more mature multi-functions, and consumers are becoming more and more sophisticated about the video quality; consumers also love to play the videos they recorded on the big-screen to share their lives with their friends and families.

However, the sizes of high-resolution images and videos are also becoming bigger, and sometimes while recording, consumers are disappointed as they are unable to quickly and accurately capture an exciting instant due to slow writing speeds. For this reason, the speed of the KINGMAX PRO Extreme SDXC/SDHC memory card is significantly increased. The upgraded version is faster than the most advanced UHS-I Speed Class 3 specification, allowing photography enthusiasts to no longer have to worry about writing speed and instead just focus on adjusting the camera's iris and mode settings etc.; KINGMAX PRO Extreme SDXC/SDHC will quickly write down every precious image for you. The time it takes to copy the files onto other devices is reduced and you no longer have to wait patiently next to the device.