Sony Electronics is setting a new benchmark for immersive 3D experiences with its cutting-edge ELF-SR2 (27-inch) and ELF-SR1 (15.6-inch) Spatial Reality Displays and the NVIDIA Omniverse development platform. The combination of Sony's unmatched 3D display technology and Omniverse's powerful real-time 3D design and simulation capabilities is poised to revolutionize industries from gaming and entertainment to architecture, engineering, and automotive design—without the need for VR headsets or special glasses.

With Sony's Spatial Reality Display and the new NVIDIA Omniverse, creators can now experience real-time rendering like never before. NVIDIA Omniverse is a platform of application programming interfaces, software development kits, and services that enable developers to seamlessly combine Universal Scene Description (OpenUSD) and NVIDIA RTX rendering technologies into existing software tools. By connecting OpenUSD-based applications developed on NVIDIA Omniverse with Sony's Spatial Reality Display, creators can instantly view and manipulate their 3D assets in real time. This allows creators to turn their digital designs into holographic-like experiences, giving them the freedom to explore all aspects of their work from every angle, no extra hardware required.

The Financial Times believes that Apple is running into major production issues related to its Vision Pro mixed reality headset—insider sources claim that the mega-sized multinational technology company is adjusting internal sales goals for the $3499 AR/VR "spatial computer." Leadership had set an ambitious internal target of 1 million units sold in 2024, but the complexity of the system's design has apparently caused major setbacks for manufacturing partners. Apple is reported to have signed up with Luxshare, a Chinese contract manufacturer, to assemble Vision Pro headsets—insiders within both organizations reckon that only 400,000 units will be ready for sale throughout 2024. This number seems to be fairly optimistic given that Trendforce predicted that a mere 200,000 would be shipped next year.

FT gathered information from two other sources placed within the Chinese supply chain—they claim that Apple and Luxshare could encounter major component shortages in 2024, resulting in a production shortfall—with an estimated 130,000 to 150,000 finalized units. The article points out that the most complex (and costly) aspect of the headset lies in its micro-OLED display setup, that also includes outward facing lenses. TSMC and Sony are reported to be the suppliers of these parts (as featured on the prototypes), but Apple is allegedly not satisfied with low production numbers, and not enough batches are "free of defects." A cheaper version of the Vision Pro is apparently now on the backburner, since Apple is unlikely to recoup—factoring in R&D expenses—within the first year of the intial product's launch.

Sony Electronics is adding a new model to its Spatial Reality Display portfolio with the addition of the ELF-SR2. At 27 inches, the larger 4K option provides highly realistic, three-dimensional content without the use of special glasses or VR headsets. Highlights of the new offering include an upgraded high-speed vision sensor, image quality enhancing technologies and installation flexibility. Additionally, the ELF-SR2 enables more robust functionality through its support of applications and development. It is optimized for industrial design, surgical planning, architecture, engineering, construction, signage, retail, software/application development, game developers and entertainment applications.

"Our original Spatial Reality Display continues to captivate customers by bringing 3D content to life with an astonishing authenticity and sophistication that demands to be experienced hands-on," said Rich Ventura, Vice President of Professional Display Solutions, Sony Electronics. "While our users love the technology, we keep hearing the same question from professionals; 'does this display come in a larger size?' As we expand into more B2B verticals and environments, I'm happy to say that in addition to a bigger screen, we've added some powerful and commonly requested features to enhance content production. These include a wider color gamut, a newly developed engine, more advanced high-speed sensors and rich support for applications and their development - all for an extremely competitive price."