Audio-Technica is also introducing two SonicSport wireless Bluetooth in-ear headphones. The ATH-SPORT90BT features a built-in music player for the ultimate in on-the-go listening convenience and along with the ATH-SPORT60BT includes a number of useful upgrades from previous models. Both headphones offer a host of fitness-friendly features including IPX5 waterproof-rated construction, a built-in mic and controls for smartphone and portable device operation, and stay-in-place designs that keep them secure even during intense workouts. Both feature improved high-sensitivity drivers for impactful, immersive sound and offer longer battery life along with additional improvements.

Audio-Technica's SonicSport ATH-SPORT90BT (SRP: US$159.00) has newly-designed 6 mm drivers with a powerful magnetic circuit and dedicated headphone amplifier, to bring high-quality full-range (20 - 25,000 Hz) audio reproduction to listeners with active lifestyles. The ATH-SPORT90BT includes a built-in 4 GB music player, making it the ultimate portable music device - no need to carry a smartphone around during workouts. The headphones can also be paired with a smartphone or other Bluetooth device if desired.

ASUS' backed TUF Gaming Alliance has been gaining tremendous traction in recent times, with many brands in the computing world launching products designed and branded under that initiative. Now, Ballistix has announced a new DDR4 product line, the SPORT AT DDR4 that aligns directly with the TUF branding and design philosophy.