Lexar, the globally renowned storage brand, attended IFA 2024, where it hosted a product launch event and workshops showcasing its innovative new industry-leading catalog, including Portable SSDs, memory cards, DRAM, and other innovative products.

Marking IFA's centennial in 2024, the 'Creation' theme underscores storage's integral part in driving innovation. Under the 'Memory Creates Endless' theme, Lexar set up a 'Journey of Memory' booth area, displaying groundbreaking storage products tracing back to a century ago. This vividly showcased how the evolution of storage technology has influenced and empowered creators. Through this technological evolution, Lexar has remained at the forefront, consistently delivering products and services that exceed users' expectations.

Other World Computing (OWC), a trusted leader in delivering high-performance, secure, and sustainable technology solutions that enhance and extend the life of Macs and PCs, today announced that its OWC Atlas CFexpress 4.0 Type B Memory Cards and OWC Envoy Pro Elektron USB-C SSDs have been approved for use by Blackmagic with its Blackmagic Cinema Camera 6K.

Previous OWC products approved for use with Blackmagic cameras include the OWC Atlas Pro UHS-II V60 and OWC Atlas Ultra UHS-II V90 cards, and the OWC Envoy Pro EX. "Blackmagic Design stands out among the very best of the best in the industry, recognized for its incredible quality and performance. We are therefore understandably delighted to have our CFexpress cards and USB SSDs approved for use with the Blackmagic Cinema Camera 6K," said Larry O'Connor, Founder and CEO, Other World Computing (OWC). "These new additions underscore why filmmakers and content creators around the world trust OWC to help them achieve their artistic vision, without compromise."

ORICO, an industry-leading brand in data storage solutions, is proud to announce the launch of Data Matrix. It's the world's first hybrid storage for revolutionizing instant post-production workflow. With its sleek, Apple-inspired design, it is set to attract content creators, filmmakers and professionals alike, who require high-performance storage solutions to manage 4K/8K content efficiently. Traditional storage solutions often suffer from frequent downtime, slow speeds, and limited space, failing to meet the urgent needs of modern content creators. In cooperation with West Digital (WD), ORICO has designed the Data Matrix to provide a one-stop, cost-efficient production service that balances high speed, large capacity, and strong flexibility. Also, address the concerns about high investment in every 256 GB upgrade for Mac users.

CFexpress Type-B slot delivers an impressive 1500 MB/s import speed during pre-production, reducing the Mac import time by 95%. The 312 MB/s SD V4.0 card reader supports UHS-II 4K video capture. After filming, Digital Imaging Technicians (DIT) can import the camera source files into Data Matrix, transcode videos, save and start 8K 3D video editing instantly. On-site personnel can immediately output the footage from the Data Matrix to a large screen via HDMI (8K @ 30 Hz) for detailed viewing and confirmation, resulting in clearer image quality. The team can also perform initial edits on-site using Thunderbolt 4/3/USB4 significantly reducing the post-production team's workload.To back the project, visit the Kickstarter page.

Sabrent is excited to announce that our newest product, the Rocket V60 microSDXC Memory Card, is part of these discounts. Available in 128 GB, 256 GB, and 512 GB, this card is perfect for photographers, videographers, and everyday creators. With a minimum write speed of 60 MB/s, it ensures smooth and reliable 8K video capture and supports various devices with backward compatibility. The new Sabrent Rocket V60 microSDXC Memory Card is our latest storage solution for photographers, videographers, and everyday artists. Quickly and reliably capture your photos and videos, up to 8K, without any hitches. Get up to 512 GB of memory that meets the V60 specification, which means a minimum write speed of 60 MB/s with 8K video performance guaranteed. Other files will work just great, too, with enough IOPS - meeting the A1 specification—to ensure that things never bog down.

Go from device to device, as this memory card has backward compatibility. It's designed for UHS-II compliance but will also work with UHS-I devices at their respective speeds. Any device that can take microSD memory cards, whether phone, camera, or portable gaming system, can immediately work with this card for rapid transfers. Reliability is at least as important as performance, so robust flash is utilized in the Rocket V60 microSDXC Memory Card to ensure smooth operation even during extended transfers. This portable memory card is great for just about anything.

At the NAB Show 2024, in Las Vegas, Western Digital Corp. (NASDAQ: WDC) is unveiling an exciting lineup of technologies and new storage solutions designed for today's and tomorrow's complex media and entertainment (M&E) workflows. Western Digital continues to focus on creating what's next with advanced solutions that address a broad range of growing content needs.

The increasing demand for rich and engaging content, with higher resolutions and more frames per second, is generating the need for faster, more flexible high-capacity storage solutions to help streamline workflows and keep up with high-pressure project demands. For every step of the workflow - from capture and transfer to archive - Western Digital is committed to advancing technology to help professionals and creators get work done faster and more efficiently, ultimately saving time and money, so they can focus on their creativity.

Lexar, a leading global brand of flash memory solutions, is excited to announce their lineup of products to be shown at the 2024 NAB Show, from April 14-17 at the Las Vegas Convention Center. The Lexar products deliver the high-speed performance that professional videographers, filmmakers, and creators demand in their cameras while also accelerating workflows.
Lexar's new Rugged Series includes the ARMOR GOLD SD UHS-II V60 Card. This card offers a max read speed of 280 MB/s and a max write speed of 210 MB/s, features an IP68 rating, and supports seamless 6K video capture. The ARMOR SILVER PRO SD UHS-II V60 Card also clocks in at a max read speed of 280 MB/s and delivers a write speed of 160 MB/s. It is also rated IP68 and supports 6K video as well. In the SSD category, the ARMOR 700 Portable SSD leverages USB 3.2 Gen 2x2 to provide max read/write speeds of 2000 MB/s1 and an IP66 rating lets users know that its design protects against both water and dust and is built to withstand up to 3-meter drops and falls.

Lexar is also excited to announce a new line of products dedicated to improving the professional workflow. The Lexar Professional PRO WORKFLOW is a 6-bay dock designed to maximize efficiency in the studio by allowing professionals to customize a solution with the modules they need. It is compatible with a range of WORKFLOW readers for CFexpress Type B and Type A 4.0 cards, SD and microSD UHS-II cards, and portable SSDs. It adopts Thunderbolt 4 and supports speeds up to 40 Gbps. The Lexar Professional PRO WORKFLOW GO is a portable solution that allows users to back up on location without a laptop. This 2-bay dock is battery-powered and supports speeds up to 10 Gbps.

Kingston Digital Europe Co LLP, a flash memory affiliate of Kingston Technology Company, Inc., a world leader in memory products and technology solutions, today announced it is shipping the Canvas React Plus V60 SD memory card. The latest addition expands the Canvas React family of memory cards tailored for UHS-II photography enthusiasts. The new V60 SD card is crafted for both passionate photographers and cost-conscious budding creatives, offering speeds up to 280 MB/s and storage capacities reaching 1TB2, transforming the way photographers capture and store their digital portfolio.

Photographers know that a camera's performance hinges on its memory card. The Canvas React Plus V60 SD card elevates this performance, enabling photographers to capture fast-action shots and 4K Ultra HD videos smoothly, without lag or interruptions. Its standout feature is the exceptional write speed of up to 150 MB/s, allowing for clear, precise captures in burst mode or continuous shooting, and ensuring superior performance for 4K video at higher frames per second (FPS) than UHS-I. This eliminates the wait time for camera buffering, guaranteeing a seamless creative process and enhanced workflow efficiency.

Kensington, a worldwide leader of desktop computing and mobility solutions for IT, business, and home office professionals, today announced the launch of the SD5800T Thunderbolt 4 and USB4 Quad Video Docking Station. The powerful plug-and-play docking station supports up to four 4K monitors, delivers data transfer speeds up to 40 Gbps, provides up to 100 W of power delivery, and features 16 connectivity ports enabling users to release the potential of their premium laptops.

Providing a true plug-and-play experience with no drivers or downloads required, the SD5800T is one of the first Thunderbolt 4 docks capable of supporting Quad 4K displays, and is compatible with Windows and macOS, as well as Thunderbolt 4, Thunderbolt 3, USB4, and USB-C devices. Ideal for graphic designers, video editors, and animators, the 16-in-1 design includes built-in UHS-II SD and Micro SD card readers for the efficient transfer of files at ultra-fast speeds.

Lexar, a leading global brand of flash memory solutions, is unveiling a variety of new products that are estimated to be launched in Q4 2023. Designed for photography professionals and PC enthusiasts to accelerate their workflow, the expanded portfolio includes a new microSD card, internal SSDs, DRAM, and portable SSDs.

The new Professional GOLD micro SDXC UHS-II card, available in 128 GB and 256 GB, leverages the high-speed performance and a Video Speed Class 60 (V60) rating, allowing users to quickly capture, play back, and transfer high-definition multimedia files, including 4K video, with a read transfer speed up to 280 MB/s. This card is also great for use with gaming devices, sports camcorders, tablets, or smartphones, and drones.

ZOTAC TECHNOLOGY today announces its latest lineup of its ZBOX E series and C Series, consisting of 5 Mini PC models. The announced Mini PCs boast a diverse range of size and functionality tailored for a wide variety of applications to deliver incredible performance and user experience, from office work and creative workflows, to livestreaming and gaming. The ZBOX E Series have always been ZOTAC's most exciting range of Mini PCs, since it is designed to deliver the best performance per inch of space taken to those who need it. The all-new MAGNUS ONE and MAGNUS EN continue to pack the best consumer PC hardware components in compact designs that offer both versatility and power.

As compact as ever with its award-winning 8.3L chassis, the MAGNUS ONE gets a generational leap in power and performance. With a 13th Generation Intel Core i7-13700 Processor and a ZOTAC GAMING GeForce RTX 4070 graphics card inside, the MAGNUS ONE offers impressive speed and power to play all your games with full-bore graphics and gameplay at 1440p resolution. When the MAGNUS ONE White Edition debuted at COMPUTEX 2023, it has garnered great interest from visitors. From the intense feedback we received, the all-new MAGNUS ONE will also be offered in a pure white colorway, which will surely make any desk set up feel clean and elegant.

Lexar, a leading global brand of flash memory solutions, is excited to announce the launch of two new cards: the Lexar Professional CFexpress Type B Card SILVER Series and Lexar Professional SILVER PRO SD card. The Lexar Professional CFexpress Type B Card SILVER Series boasts transfer speeds of up to 1750 MB/s read to transfer high-resolution photos and video footage—and its write speeds of up to 1300 MB/s, paired with high-capacity options, allow users to quickly capture a high volume of photos and videos—making it a perfect card for photographers and videographers.

Designed for photographers and videographers looking to shoot in Full-HD and 4K, the Lexar SILVER PRO SDXC card delivers superior performance to capture great shots and accelerate workflows. It features write speeds up to 160 MB/s and is rated V60 to capture stunning 4K video and gorgeous still images. It is available in high capacities up to 512 GB and provides read speeds of up to 280 MB/s. Together these features allow creative professionals to keep shooting for longer and also reduce transfer times when moving photos for post-production work.

PATRIOT, a global leader in performance memory, SSDs, and flash storage solutions, is proud to launch its newest high-performance SD line with the V90 SDXC UHS-II U3 Class 10 SD Card, built for professional photographers and digital filmmakers.

The Patriot V90 features optimized performance to support 4K/8K Ultra-HD shots, high-speed burst mode shots, and best-quality video recording with quick read speeds of up to 300 MB/s and write speeds of up to 260 MB/s. In addition, the Patriot V90 is designed and tested for top-class durability to withstand the toughest conditions, with a waterproof, shockproof, temperature-proof, and dustproof exterior to protect critical visual captures. The Patriot V90 is now available at major retailers worldwide with capacities of 64 GB, 128 GB, 256 GB, and 512 GB.

Silicon Power releases the new Superior Pro SDXC UHS-II card for professional content creators in every niche. It's compatible with all of the latest devices including DSLR cameras, drones, and cinema-quality video recorders.Complement high-end devices and capture superior content with the advanced UHS-II interface and V60 Video Speed Class. Use it for 3D or 360° photography. Record uninterrupted, cinema-grade videos in 4K Ultra HD resolution. Or, shoot continuous high-quality JPEG and RAW images with no lag.

With a Video Speed Class 60 (V60) rating, you'll get minimum sustained write speeds of 60 MB/s. This eliminates the risk of sudden decreases in performance that would otherwise cause dropped frames, bits of compromised video quality, and other issues.

GIGABYTE TECHNOLOGY Co. Ltd, the world's leading brand of personal computers, is introducing new members of the AERO Creator Laptop Series with the 13th Gen. Intel Core Processors and NVIDIA GeForce RTX 40 Series Laptop GPUs: AERO 16 OLED and AERO 14 OLED. As the world is lifting lockdown restrictions, the wheels of the world economy have been revived toward the path of recovery. However, post-pandemic work patterns have become the new norm. Consumers' screen time is prolonged due to hybrid work patterns and working from home, whereas the frequency of business trips has also been rising.

GIGABYTE conducted in-depth analyses about the criticality of screens for creators on the move, which leads to the development of OLED eye-protection laptops with the world's strictest dual color calibration. With the new laptops, consumers will not only get to enjoy the visual feasts but also be prepared for highly productive creation processes. The GIGABYTE AERO Series has been targeting creators, designers, and office workers, offering strict color accuracy, low blue light eye-protection technology, and lightweight for high mobility as its main features. In terms of product design, after undergoing 88 CNC forging processes, the thorough tempering gives the laptop an exquisite appearance, elegant like a masterpiece of fine art. The "Illusory Iridescent" design concept added more quality details to the silky smooth texture, bringing a touch of aesthetic and inspiration to all work hours. The practicality of the creator laptops is once again elevated and now graced with a sleek artistic sense.

With the rising popularity of visual media creation, video recording and photo shooting have become increasingly professional. To meet the demand for reliable and top-quality media storage solutions, T-CREATE, the creator sub-brand of Team Group, has announced two high-end memory cards for professional high-definition video creation and photography, both rated IP67 for dust and water resistance: the T-CREATE EXPERT SDXC UHS-II U3 V90 Memory Card and T-CREATE EXPERT SDXC UHS-II U3 V60 Memory Card. Whether for everyday professional photography and high-definition action shots; or 8K, 4K Ultra-HD, and 3D video recording, the T-CREATE EXPERT Memory Cards are the perfect tools for capturing the ever-changing beauty before creators' lenses.

Rated at UHS Speed Class 3 (U3) and Video Speed Class 90 (V90), the T-CREATE EXPERT SDXC UHS-II U3 V90 Memory Card offers exceptional read speeds of up to 300 MB/s and write speeds of up to 260 MB/s, allowing professional creators to snap exciting images in high-definition or record video in 8K, 4K, Ultra-HD, and 3D. Whether it's for interviews, location recording, outdoor photography, or other visual-focused content, the T-CREATE EXPERT V90 Memory Card provides photographers and videographers with high-quality images that pick up life-like details and motions.

Lexar, a leading brand of flash memory solution, is excited to announce the new Lexar Professional CFexpress Type A Card GOLD Series and Lexar Professional CFexpress Type A/SD Card Reader.

With superior performance and read speed up to 900 MB/s, write speed up to 800 MB/s and minimum write speed of 700 MB/s the Lexar CFexpress Type A Card GOLD Series is for professional creators who want to capture high-resolution images and cinema-quality 8K video with ease. And, with Video Performance Grade 400 (VPG 400), this ensures stable video recording at a minimum of 400 MB/s, giving creators peace of mind so they never miss a frame.

Angelbird Technologies GmbH releases the latest edition of their flagship SDXC UHS-II media cards in NEW larger capacities: AV PRO SD MK2 V60 in 512 GB and 1 TB; and AV PRO SD MK2 V90 in 512 GB. An SD card is an essential gear. If you work in production, or with a range of camera models, an SD card can offer the widest range of compatibility and versatility--since most camera models and digital recording devices utilize this legacy card format. While SD cards possess the ability to capture 4K+ RAW photo and video content, the decision to record at high-resolution settings often comes with a trade-off due to capacity limits.

Supporting the increased demand for higher resolution content, Angelbird releases their largest capacity SDXC UHS-II cards available in up to 1 TB. The AV PRO SD MK2 V60 and V90 cards are fully capable of capturing high bit-rate files with high write speeds sustained throughout the capacity of the card.

One of the biggest dividends of the Arc discrete graphics lineup for Intel is getting to use its own GPUs in its NUC desktops. The next-generation NUC 12 "Serpent Canyon" desktop sees the 11th Gen Core "Tiger Lake" quad-core + RTX 2060 "Turing" combination replaced by advanced 12th Gen Core "Alder Lake" 6P+8E processor, and the Arc "Alchemist" A770M discrete GPU. Intel's choice of mobile versions of "Alchemist" and "Alder Lake" may have to do with not just lower TDP, but possibly also an implementation of the Intel Deep Link feature.

The A770M maxes out the 6 nm ACM-G11 silicon, packing 32 Xe Cores (512 execution units, or 4,096 unified shaders), and has 16 GB of 256-bit GDDR6 memory. When paired with the 14-core "Alder Lake-H" processor, the duo could make for a formidable performance-gaming and creator machine. "Serpent Canyon" also sees the integration of Thunderbolt 4, SDXC UHS-II, Wi-Fi 6E, and 2.5 GbE interfaces, along with a number of USB 3.2 ports. Although its marketing images are leaked to the web on Chinese social media, there's no release date for the thing yet, but it could be just around the corner.

OWC, a leading customer-focused creator of innovative solutions for over 30 years that have enabled individuals, businesses, content professionals, and educators to get maximum usefulness from their technology investment, today introduced its itinerary for NAB 2022, which will be in Las Vegas on April 23-27, 2022, at the Las Vegas Convention Center.

OWC is thrilled to showcase several innovative new storage system upgrades that deliver blazing transfer speeds and unparalleled reliability for media professionals with storage-intensive workflows. For those attending NAB, visit booth C3836 in the Central Hall to see all these new solutions and existing award-winning dock, hub, and software staples. OWC's focus is to get a lot of the infrastructure technology out of the way so you can focus on what drives you.

Lexar, a leading brand of flash memory solution, is proud to announce the Lexar Professional 2000x SDHC /SDXC USH-II Memory Card GOLD Series in the 256 GB capacity option. With speeds up to 300 MB/s read, the Lexar Professional 2000x SDXC UHS-II Card GOLD Series is design for DSLR and cinema-quality video cameras. The cards can leverage the UHS-II technology that allows you to handle sequential burst mode of RAW footage effortlessly, and provide users with super-fast file transfers for expedited post-production.

The new Lexar Professional 2000x SDXC UHS-II Card GOLD Series 256 GB fully meets the growing demand for larger storage capacity, which helps users save time and dramatically accelerates workflow from start to finish. The Lexar Professional 2000x SDHC /SDXC UHS-II Card GOLD Series provides the performance you need to capture and store valuable data in a variety of elements which is water-proof, temperature-proof, shockproof, vibration-proof, and X-ray-proof. For added versatility, the cards are also backwards compatible with UHS-I devices, performing up to the maximum thresholds of UHS-I speed capabilities.

Lexar, a leading global brand of flash memory solutions, is proud to announce the new Lexar Professional USB-C Dual-Slot Reader. This reader is perfect for professional photographers and videographers who want to speed up their workflow with high-speed file transfer on the go. The Lexar Professional USB-C Dual-Slot Reader works with SD and microSD UHS-II cards and offers creatives fast transfer speeds up to 312 MB/s read. It also features a USB-C connector which is reversible for convenient plug-and-play functionality making it perfect for USB-C computers.

Designed with a USB 3.2 Gen1 interface, the Lexar Professional USB-C Dual-Slot Reader is also backwards compatible with USB 3.1 and 2.0 ports to make your creative process more versatile. It is also built with a LED activity light, so you know when the transferring of your content is completed. The compact design of the Lexar Professional USB-C Dual-Slot Reader also makes it easier for photographers and videographers to slip it in their pocket and go.

Lexar, a leading brand of flash memory solution, is proud to announce the Lexar Professional 2000x SDHC /SDXC USH-II Memory Card GOLD Series in the 256 GB capacity option. With speeds up to 300 MB/s read, the Lexar Professional 2000x SDXC UHS-II Card GOLD Series is design for DSLR and cinema-quality video cameras. The cards can leverage the UHS-II technology that allows you to handle sequential burst mode of RAW footage effortlessly, and provide users with super-fast file transfers for expedited post-production.

The new Lexar Professional 2000x SDXC UHS-II Card GOLD Series 256 GB fully meets the growing demand for larger storage capacity, which helps users save time and dramatically accelerates workflow from start to finish. The Lexar Professional 2000x SDHC /SDXC UHS-II Card GOLD Series provides the performance you need to capture and store valuable data in a variety of elements which is water-proof, temperature-proof, shockproof, vibration-proof, and X-ray-proof. For added versatility, the cards are also backwards compatible with UHS-I devices, performing up to the maximum thresholds of UHS-I speed capabilities

ADATA Technology, a manufacturer of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric power trains, and industrial solutions today announced that its Premier Extreme SDXC SD7.0 Express Card, equipped with an SMI SM2708AB controller, is the world's first branded SD Express Card to pass SD Association's SD Express Verification Program (SVP). This verification status affirms that the SD Express Card meets SDA's rigorous interface standards for performance and reliability. The Premier Extreme SDXC Express Card will allow users to take full advantage of the latest SD Express-enabled laptops from all the major PC brands.

"Due to their compact form factors, SD cards have been and continue to be a mainstay of creators, creative professionals, and general users despite their lesser capabilities when compared to other storage devices," said Ibsen Chen, Director of Product Marketing at ADATA. "However, with the SVP verified ADATA Premier Extreme SDXC SD7.0 Express Card, we are giving users an SD Card that meets the standards of a modern world where high-quality content and fast data transfer rates are the norms."

Phison Electronics Corp., a global leader in NAND flash controller integrated circuits and storage solutions, today announced that its SD Express storage solution is the first product to pass the SD Association's SD Express/UHS-II Verification Program (SVP). This verification indicates that these products meet interface standards, providing confidence to both consumers and businesses that it will operate and perform properly.

According to the SD Association, "PCIe and UHS-II are both high differential interfaces and meeting their specifications demanding requirements is extremely important to assure proper operation and interoperability." The Association officially launched the SVP program at the end of 2021, becoming the notary unit that leads the compatibility verification between the host system and the SD memory card manufacturer to positively assist in the development of the product ecosystem. As the world's leading supplier of SD card controllers and solutions, Phison Electronics has pledged to support the SD Association's SVP program and to work with Phison's global brand customers in launching the latest SD Express storage solutions that meet the SVP verification requirements.

Razer, the leading global lifestyle brand for gamers (Hong Kong Stock Code: 1337), is kicking off 2022 with new Razer Blade gaming laptop models including the Razer Blade 14, Razer Blade 15, and Razer Blade 17. The world's fastest laptops for gamers and creators are equipped with the recently announced NVIDIA GeForce RTX 30 Series Laptop GPUs, up to an RTX 3080 Ti, making the new Blades better than ever, now shipping with Windows 11. All new Razer Blade gaming laptops now also include groundbreaking DDR5 memory, providing blistering clock speeds up to 4800 MHz, an increase in frequency by up to 50% compared to the previous generation.

"The Razer Blade series continues to be the best gaming laptop by providing desktop-class performance on-the-go," says Travis Furst, Senior Director of Razer's Systems business unit. "Additionally, we've enabled creators to work anywhere with gorgeous displays, available NVIDIA Studio drivers, and up to 14-Core CPUs. Users will have the ability to choose any model or configuration that best fits their gaming or creating needs, while getting the latest and greatest in graphics, memory and processing technology."