Apple today announced the new MacBook Air, featuring the blazing-fast performance of the M4 chip, up to 18 hours of battery life, a new 12MP Center Stage camera, and a lower starting price. It also offers support for up to two external displays in addition to the built-in display, 16 GB of starting unified memory, and the incredible capabilities of macOS Sequoia with Apple Intelligence—all packed into its strikingly thin and light design that's built to last. The new MacBook Air now comes in an all-new color—sky blue, a metallic light blue that joins midnight, starlight, and silver—giving MacBook Air its most beautiful array of colors ever. It also now starts at just $999—$100 less than before—and $899 for education, making it an incredible value for students, business professionals, or anyone looking for a phenomenal combination of world-class performance, portability, design, and durability. With two sizes to choose from, the new 13- and 15-inch MacBook Air are available to pre-order today, with availability beginning Wednesday, March 12.

"MacBook Air is by far the world's most popular laptop, and today we're giving everyone even more reasons to love it, including a big boost in performance with the M4 chip, a new Center Stage camera, and a beautiful new sky blue color," said Greg Joswiak, Apple's senior vice president of Worldwide Marketing. "Combined with its thin and light, fanless design, all-day battery life, and the incredible capabilities of macOS Sequoia with Apple Intelligence, MacBook Air is unlike any other laptop. And with a new lower starting price of $999, MacBook Air delivers more value to consumers than ever before, making this the perfect moment to upgrade or experience the Mac for the first time."

Gaming on Mac has been in somewhat of a weird situation lately. On one hand, there seems to be a ton of true AAA titles making their debut on macOS, but on the other hand, sales on the platform have been extremely disheartening in many of the cases. Now, it has been revealed that Assassin's Creed: Shadows, which is set to debut on PC, Xbox, and PlayStation on the 20th of March, will also be available for Mac users on the same day. While that may sound like great news for interested folks, there is a catch - like many of the titles, AC Shadows will be available exclusively on the Mac App Store for a cool $70.

And this is exactly where we hit a major roadblock. For whatever reason, Steam will not include binaries for both Mac and Windows platforms, forcing people with both Mac and Windows PCs to buy the expensive game for both the systems - and this, in my opinion, is the major reason why adoption has been poor. There are plenty of folks with both Macs and PCs - but getting them to pull the trigger for the same game two times is a hard sell. According to the App Store, the game will be playable on Macs powered by the M1 and higher SoCs, and needless to say, support for modern ray tracing goodness will be limited to M3 onwards. It is unclear, as of this writing how the performance is going to be, but there is no denying that the GPUs found on the Pro, Max, and Ultra SoCs in recent years are more than capable of handling even the most demanding of titles with playable framerates.

Global leader in storage solutions, Patriot Memory, proudly announces the launch of the iLuxe Stick, the latest addition to the iLuxe series of digital lifestyle products following the iLuxe Cube. Combining sleek design with high performance, the Patriot iLuxe Stick is a portable storage device that ensures you'll never miss capturing a precious moment due to insufficient storage. With the iLuxe app, photos and videos are seamlessly transferred to the iLuxe Stick in real time, providing effortless storage expansion for iPhones and iPads. The device also simplifies cross-platform file transfers.

The iLuxe Stick features a dual-connector design with both Type-C and Lightning interfaces, ensuring compatibility with Apple iPhones from the iPhone 6 to the latest iPhone 16. Its innovative Trust Circle encryption system supports up to 16 encrypted members, allowing users to select sharing permissions while maintaining privacy and security.

Parallels has announced the introduction of x86 emulation support in Parallels Desktop 20.2.0 for Apple Silicon Macs. This new feature enables users to run x86-based virtual machines on their M-series Mac computers, addressing a longstanding limitation since Apple's transition to its custom Arm-based processors. The early technology preview allows users to run Windows 10, Windows 11 (with some restrictions), Windows Server 2019/2022, and various Linux distributions through a proprietary emulation engine. This development particularly benefits developers and users who need to run 32-bit Windows applications or prefer x86-64 Linux virtual machines as an alternative to Apple Rosetta-based solutions.

However, Parallels is transparent about the current limitations of this preview release. Performance is notably slow, with Windows boot times ranging from 2 to 7 minutes, and overall system responsiveness remains low. The emulation only supports 64-bit operating systems, though it can run 32-bit applications. Additionally, USB device support is not available, and users must rely on Apple's hypervisor as the Parallels hypervisor isn't compatible. Despite these constraints, the release is a crucial step forward in bridging the compatibility gap for Apple Silicon Mac users so legacy software can still be used. The feature has been implemented with the option to start virtual machines hidden in the user interface to manage expectations, as it is still imperfect.

ORICO introduces the Mac Mini Upgrade Series, a suite of innovative solutions tailored to maximize the potential of Apple's Mac Mini M4. Loved for its powerful performance, compact design, and seamless macOS integration, the Mac Mini's capabilities are often limited by high storage and port expansion costs. ORICO's latest lineup offers stylish, cost-effective solutions designed for graphic designers, HD video editors, content creators, and professionals seeking enhanced productivity.

MiniMate provides a cost-effective external storage solution that enhances capacity while seamlessly blending with the Mac mini's sleek design, enabling users to work efficiently and unleash their creativity with ease, now on sale.

• Massive Storage Options: Up to 4 TB of solid-state storage, with flexible choices ranging from 512 GB to 4 TB.
• Sleek Design: Perfectly complements your Mac mini with identical dimensions for a seamless fit.
• Blazing Fast Transmission: Supports up to 40 Gbps for smooth external editing and ultra-fast file transfers.

The RPCS3 team has announced the successful implementation of arm64 architecture support for their PlayStation 3 emulator. This development enables the popular emulator to run on a broader range of devices, including Apple Silicon machines, Windows-on-Arm, and even some smaller Arm-based SBC systems like the Raspberry Pi 5. The journey to arm64 support began in late 2021, following the release of Apple's M1 processors, with initial efforts focused on Linux platforms. After overcoming numerous technical hurdles, the development team, led by core developer Nekotekina and graphics specialist kd-11, achieved a working implementation by mid-2024. One of the primary challenges involved adapting the emulator's just-in-time (JIT) compiler for arm64 systems.

The team developed a solution using LLVM's intermediate representation (IR) transformer, which allows the emulator to generate code once for x86-64 and then transform it for arm64 platforms. This approach eliminated the need to maintain separate codebases for different architectures. A particular technical challenge emerged from the difference in memory management between x86 and arm64 systems. While the PlayStation 3 and traditional x86 systems use 4 KB memory pages, modern arm64 platforms typically operate with 16 KB pages. Though this larger page size can improve memory performance in native applications, it presented unique challenges for emulating the PS3's graphics systems, particularly when handling smaller textures and buffers. While the emulator now runs on arm64 devices, performance varies significantly depending on the hardware. Simple applications and homebrew software show promising results, but more demanding commercial games may require substantial computational power beyond what current affordable Arm devices can provide.

ADATA Technology, the world's leading memory brand, has launched the new SC740 external SSD. The SC740 features an industry first built-in USB-C transfer cable and corresponding storage clip while combining fast read/write speeds of up to 1,050/1,000 MB/s with a generous capacity of up to 2000 GB. The SC740 makes large file access a breeze and provides ample storage space. It is compatible with Android, macOS, Windows, and other operating systems, and supports file transfer and Apple ProRes video recording on the latest iPhone 16 series smartphones, providing an efficient and convenient storage solution for the modern digital lifestyle.

The SC740 external SSD has a built-in USB-C transfer cable and features innovative cable stowage. Users no longer need to worry about forgetting to bring a cable when traveling. Just snap the cable into the retaining clip on the rear casing, and it transforms immediately into a convenient carrying handle. In addition to the integrated casing and transfer cable, the SC740 external SSD also conforms to the 1.22-meter MIL-STD-810G 516.6 drop and shock resistance standard, effectively protecting data security. The SC740 adopts ADATA's most popular and classic design elements. A contrasting blue and black color scheme is fashionable and sporty whether traveling, filming outdoors, or at the office. The SC740 is the most convenient and reliable storage option for consumers.

Folks who admire their MacBook Pros can be divided into two broad categories that cannot see eye to eye - those who hate the touch bar, and those who think it did no harm. Either way, Apple felt it was best to send it the way of 3D Touch, after facing constant criticism over its lack of reliability.

To be fair, the touch bar was never a bad idea. It was entirely Apple's implementation and lack of usability updates that made it a chore to use. However, there remain people who miss its presence, as it was somewhat useful when scrubbing through videos or throwing in emojis every now and then. For such people, ENIAC technology has started a kickstarter campaign that promises to bring back the utility - and woes - of the infamous touch bar.

Steam's monthly hardware and software surveys provide a decent picture of what hardware and software gamers rely on to play their favorite games—at least those on Valve's game platform. Since the launch of Windows 11, it has been a somewhat reliable way to track the adoption of the new Windows version, and, as the official cut-off for Windows 10 support draws near, one would expect Windows 11 to pick up steam, especially among gamers, where Windows is the dominant OS. The results of the November Steam Survey are in, and while not much has changed on the hardware front, it seems like Microsoft is indeed wearing gamers down when it comes to Windows 11 adoption. Despite seeing a decent uptick in Windows 11 installations, the overall Windows market share dropped, even if almost imperceptibly, while Linux and macOS both saw a slight uptick in adoption among Steam gamers. As expected, Windows remained the dominant platform for gamers, but Windows 11, specifically, saw growth of 4.18%, while Windows 10 lost 4.15%, which is almost an exact 1:1 match, indicating that gamers are largely staying on Windows when they finally decide to move on from Windows 10. Overall, Windows lost 0.05% market share, compared to Linux, which gained 0.03% and macOS, which grew by 0.02%.

Valve's SteamOS Holo was the most popular Linux version in the survey, but it, too, slid by 0.28%. Of course, the hardware split for Linux is representative of the software side of things, which is to say: It's mostly just Steam Decks. As expected, most of the video cards and CPUs in the Linux results were AMD GPUs, with well over 36% of the sampled Linux gamers using AMD GPUs, even disregarding the obvious bias introduced by the AMD-powered Steam Deck hardware. The most popular NVIDIA GPU on Linux systems running Steam is currently the GeForce RTX 3060, at a mere 1.46% of the market share. Meanwhile, on Windows side, 5.03% of gamers are using the GTX 3060, with the next most popular GPU being the NVIDIA GeForce RTX 4060 Laptop GPU, at 4.92%.

Corsair, a leading global developer and manufacturer of high-performance gear and technology for gamers, content creators, and PC enthusiasts, today announced that the award-winning K65 PLUS WIRELESS keyboard and the M75 WIRELESS mouse will be available in exclusive Glacier Blue and Frost colors for the Mac. Whether playing games on a desktop or a laptop, users will enjoy unrivaled design, quality, and performance. Both products are available now at Apple Store Online. The Frost variant is also available at U.S. Apple Store locations, with Glacier Blue coming soon.

"We are thrilled to bring Corsair high-performance input devices in exclusive and fun new colors to Mac users," said Thi La, President and COO of Corsair. "Purpose-built for gaming and productivity on Mac, everyone from students, creators, businesses and more are going to love them. The K65 PLUS WIRELESS Keyboard and the M75 WIRELESS Mouse truly are the perfect blend of Apple aesthetics and performance."

Apple today announced the new iMac, featuring the powerful M4 chip and Apple Intelligence, in its stunning, ultra-thin design. With M4, iMac is up to 1.7x faster for daily productivity, and up to 2.1x faster for demanding workflows like photo editing and gaming, compared to iMac with M1. With the Neural Engine in M4, iMac is the world's best all-in-one for AI and is built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. The new iMac is available in an array of beautiful new colors, and the 24-inch 4.5K Retina display offers a new nano-texture glass option. iMac features a new 12MP Center Stage camera with Desk View, up to four Thunderbolt 4 ports, and color-matched accessories that include USB-C. Starting at just $1,299, now with 16 GB of unified memory, the new iMac is available to pre-order today, with availability beginning Friday, November 8.

"iMac is beloved by millions of users, from families at home to entrepreneurs hard at work. With the incredible features of Apple Intelligence and the powerful performance of Apple silicon, the new iMac changes the game once again," said John Ternus, Apple's senior vice president of Hardware Engineering. "With M4 and Apple Intelligence, gorgeous new colors that pop in any space, an advanced 12MP Center Stage camera, and a new nano-texture glass display option, it's a whole new era for iMac."

DIGIERA introduces the external SSD, a cutting-edge storage solution designed to meet the increasing needs of iPhone 15 Pro and iPhone 16 Pro users. With mobile content creation and data management evolving rapidly, this SSD delivers the perfect balance of speed, portability, and durability, making it ideal for high-resolution video capture, fast data transfers, and other demanding tasks.

Advanced Performance and Speed
At the heart of the DIGIERA external SSD lies its USB 3.2 Gen2x2 technology, delivering blazing-fast data transfer rates with read speeds of up to 2000 MB/s and write speeds of 1800 MB/s. This makes it six times faster than traditional external hard drives, ensuring users can seamlessly store and transfer 4K ProRes videos, high-resolution images, and large project files directly from their iPhone 15 Pro or iPhone 16 Pro.

Nintendo is living up to its litigious reputation this week, with news reports emerging of the gaming giant issuing a massive wave of copyright strikes on any YouTube videos containing footage of emulation. In addition to this, it seems like Nintendo may have had some harsh words for the lead developer of a popular open-source Switch emulator.

As of an announcement today, the open-source Switch emulator, Ryujinx, is no longer available for download from its GitHub repository. One of the more active developers for the project confirmed via a message in the official Discord that the lead developer, who goes by gdkchan, was contacted by Nintendo with an "offer," although given the outcome of the interaction, it was likely less an offer and more a threat. Shortly before that, Retro Game Corps, a popular content creator in the Nintendo emulation community, posted on X that his YouTube channel had received multiple copyright strikes, requiring that he move away from showing game emulation on-screen.

ORICO, a leading innovator in data storage solutions, is proud to introduce a huge storage and expansion upgrade solution for Apple Mac users, called StudioLink. It's a powerful Apple desk setup for video creators, designers, filmmakers, professionals. 52 TB of combined SSD and HDD storage, a versatile array of high-performance inputs and outputs are designed to revolutionize creative workflow. Mac users, whether they are engaged in office work, graphic design, video audio editing and rendering, learning programming, music production, or video game development, often face challenges when it comes to storage capacity and
connectivity. For example, for a designer working with 4K materials at 30 FPS and 50 Mbps, one hour of footage can generate 22 GB of data.

It is calculated that every additional 256 GB upgrade costs over USD 200. The high storage cost and limited capacity options can deter many users from initial purchase decisions for larger capacities, and hinder productivity. ORICO StudioLink is a dream teammate for Mac devices to tackle the core challenges. It's a new generation of Apple storage expansion solutions that balances capacity, style, I/O ports, connectivity, and component size. Unleash the Mac's productivity.

After much anticipation, Frostpunk 2 launched last week to near-universal praise. The strategic city-builder's success is underlined by the fact that the game has seemingly even exceeded its developer's expectations, with game sales for PC and macOS alone already surpassing the game's development and marketing cost just three days after launch.

In a post to the official Frostpunk 2 account on X, the developer celebrated that the game had officially sold over 350,000 copies. At $44.99 in the US, the new game costs $15 more than the original, which launched in 2018 and has generated an estimated total revenue of $53 million—since its launch. In contrast, Frostpunk 2 has supposedly already earned an estimated revenue of $3.5 million, according to Game-Stats.com, although estimates from Gamalytic put that closer to $10 million.

ORICO, a leading innovator in data storage solutions, is thrilled to introduce MagPro, a Magnetic Portable SSD designed specifically for iPhone 15 series users, especially those working with ProRes content. The latest iPhone 15 Pro and Pro Max models support recording videos directly to external hard drives in Apple's ProRes video format. Photographers and content creators use ProRes aiming for high-quality and extended video captures. MagPro delivers a significant storage boost for this large video format.

MagPro features advanced flash memory technology, and provides a seamless experience with no moving parts. This results in a faster read speed of 2000 MB/s and write speed of 1800 MB/s, ensures greater durability and higher reliability. Available in 512 GB, 1 TB, and 2 TB capacities, it's perfect for YouTubers, filmmakers, and other enthusiasts looking to produce and store high-quality video and photographic content.

BenQ, the global innovator of visual display technology and digital lifestyle devices, today announced the launch of the MA Series, the industry's first monitors specially designed for MacBook users. With a sleek style that perfectly complements MacBooks, the MA series sets a new standard for external macOS monitors by providing perfect color consistency and seamless integration with Mac devices.

"Most external monitors struggle to replicate the exact colors displayed by MacBooks," said Peter Huang, CEO of BenQ Corporation. "MA Series debuts our proprietary Mac color-tuning technology, ensuring MA Series monitors provide consistent, true-to-life Mac colors that perfectly match those of your MacBook Air or MacBook Pro."

Primate Labs, the developer behind the popular Geekbench benchmarking suite, has launched Geekbench AI—a comprehensive benchmark tool designed to measure the artificial intelligence capabilities of various devices. Geekbench AI, previously known as Geekbench ML during its preview phase, has now reached version 1.0. The benchmark is available on multiple operating systems, including Windows, Linux, macOS, Android, and iOS, making it accessible to many users and developers. One of Geekbench AI's key features is its multifaceted approach to scoring. The benchmark utilizes three distinct precision levels: single-precision, half-precision, and quantized data. This evaluation aims to provide a more accurate representation of AI performance across different hardware designs.

In addition to speed, Geekbench AI places a strong emphasis on accuracy. The benchmark assesses how closely each test's output matches the expected results, offering insights into the trade-offs between performance and precision. The release of Geekbench AI 1.0 brings support for new frameworks, including OpenVINO, ONNX, and Qualcomm QNN, expanding its compatibility across various platforms. Primate Labs has also implemented measures to ensure fair comparisons, such as enforcing minimum runtime durations for each workload. The company noted that Samsung and NVIDIA are already utilizing the software to measure their chip performance in-house, showing that adoption is already strong. While the benchmark provides valuable insights, real-world AI applications are still limited, and reliance on a few benchmarks may paint a partial picture. Nevertheless, Geekbench AI represents a significant step forward in standardizing AI performance measurement, potentially influencing future consumer choices in the AI-driven tech market. Results from the benchmark runs can be seen here.

Cable Matters, a leader in developing cutting-edge connectivity solutions, introduces a USB4 20 Gbps Switch, meeting the diverse needs of today's dynamic remote workforce. This versatile, powerful device seamlessly blends performance, adaptability, and cost efficiency, offering users an unparalleled connectivity solution.

"The vision of this product grew from the needs of today's remote workforce," says Jeff Jiang, CEO of Cable Matters. "People are doing more than ever with multiple devices and require connectivity solutions that provide performance and flexibility at an affordable price." Unlike traditional switches, the USB4 20 Gbps Switch is engineered to handle two USB-C, USB4 or Thunderbolt enabled devices concurrently, effortlessly scaling to match the demands of gadget-intensive users. Users can instantly share a USB-C, USB4 or Thunderbolt monitor or docking station between two devices, and easily switch between them using either the unit's button or the included remote control.

ADATA Technology Co., Ltd., the world's leading memory brand, launches its latest SC750 external solid-state drive (SSD) which supports the USB 3.2 Gen 2 transmission interface with read/write speeds up to 1,050/1,000 MB/s. Adopting the mainstream Type-C connector, the SC750 requires no data cable and can be directly connected to a mobile phone or tablet for plug-and-play access. It supports the latest iPhone 15 series and Android Type-C smartphones. The SC750 combines performance and portable design to meet the ever-increasing demand for transfer speed and storage produced by today's hectic lifestyles, making it a convenient companion for video creators who often venture outdoors to collect resources. The SC750 cuts down on wait time when transferring large files and improves efficiency when multitasking with several project files simultaneously.

The SC750 external SSD inherits the exterior design of the popular SE880, which sports a greatly reduced form factor and eliminates the need for an additional data cable. Users no longer need to worry about finding a matching data cable when busy working on a project. About the size of a flash drive, the SC750 is easy to carry, lightweight, and does not take up much space. It is perfect for work or travel. Slide out its Type-C connector to get started transferring large files instantly or edit and access these files directly on the SC750 to greatly improve work efficiency.

Kensington, a worldwide leader of desktop computing and mobility solutions for IT, business, and home office professionals, today announced the availability of the Pro Fit Ergo KB675 EQ TKL Rechargeable Keyboard. Winner of a 2024 Red Dot Design award in the product design category, the keyboard is compatible with Windows and macOS and features an ergonomically-sculpted TKL (tenkeyless) design that delivers style, comfort, and performance for use in the office and on the road.

Designed to position the wrists and arms in an ergonomically correct position to promote a more natural posture, the Pro Fit Ergo KB675 EQ TKL Rechargeable Keyboard (K75491) minimizes strain and discomfort when utilizing the keyboard over extended periods. Compared to a traditional, flat keyboard, the ergonomic design of the KB675 keyboard can potentially reduce the risk of repetitive strain injuries (RSIs), such as carpal tunnel syndrome and other typing-related issues, which could require medical treatment or result in lost time at work.

Apple today previewed macOS Sequoia, the next version of the world's most advanced desktop operating system, bringing entirely new ways of working and transformative intelligence features to Mac. macOS Sequoia is full of exciting new capabilities, including iPhone Mirroring, which expands Continuity by enabling full access to and control of iPhone directly from macOS. Safari gets another big update with the new Highlights feature for effortless information discovery on webpages while browsing. The new Passwords app makes it even easier to access passwords and organize credentials all in one place. Gaming advances with a more immersive experience, as well as a breadth of new titles, including Assassin's Creed Shadows, Frostpunk 2, and more.

macOS Sequoia also introduces Apple Intelligence, the personal intelligence system for Mac, iPhone, and iPad that combines the power of generative models with personal context to deliver intelligence that's incredibly useful and relevant. Built with privacy from the ground up, Apple Intelligence is deeply integrated into macOS Sequoia, iOS 18, and iPadOS 18. It understands and creates language and images, takes action across apps, and draws from personal context, simplifying and accelerating everyday tasks. Taking full advantage of the power of Apple Silicon and the Neural Engine, Apple Intelligence will be supported by every Mac with an M-series chip.

Silicon Motion Technology Corporation, a global leader in designing and marketing controller solutions for display interface and NAND storage, today announced the launch of the SM770 USB display interface SoC for USB docking stations to simplify connectivity for multiple 4K Ultra-High Definition Displays, with low latency and low power consumption.

The new SM770 is a high-performance USB Display interface SoC that supports up to three concurrent 4K UHD (3840x2160@60p) displays, leveraging Silicon Motion's innovative CAT (Content Adaptive Technology) and employs multiple image and video processing algorithms to compress display data and minimize bandwidth usage to deliver ultra-low latency from the computer to the monitors. By transferring most of the compression work to a hardware accelerator, CAT technology operates more efficiently and reduces the CPU load.

AVerMedia Technologies, a leader in digital audiovisual solutions, today announced a firmware update for its well-received HDMI 2.1 USB Capture Card, Live Gamer ULTRA 2.1. The update gives users three new features - including 5.1 multi-channel audio pass-through and capture - fulfilling some highly wished-for upgrades of the capture card, making it even more powerful.

"We're constantly listening to our customers to ensure that we're bringing nothing but the best to the table," said Michael Kuo, President and CEO of AVerMedia. "Now, with the three added features, creators can take their content creation and gaming experience to greater heights."

We are thrilled to share that over the next few weeks, the EA app will officially replace Origin as our primary Mac platform. A faster, more reliable, and more streamlined experience - it's the best place for you to experience EA's incredible games, services and content. With the new streamlined design you will easily find the games and content you're looking for and discover your new favorite games. With automatic game downloads and background updates you can ensure that your games are ready to play when you are.

For existing Origin players, we've worked hard to make the transition to the EA app as simple as possible. When you get there, all your games and content, including games already installed on Origin, will be ready and waiting for you. Your local and cloud saves will transfer forward ensuring you can pick up where you left off. New players will start by downloading a new favorite game and jump into the action with our optimized experience. Players on unsupported macOS devices can continue to enjoy their favorite games on Origin.