Board Software
Like any other board, there's a fair bit of software included with the ASRock X99 OC FORMULA/3.1. First of all, there's the APP Shop for an easy way to keep your drivers, BIOS, and software up to date. There's also a tool to get you into the BIOS itself, so that you can make changes to that fancy new BIOS you downloaded.
When it comes time to tweak system-level setting from within the OS, ASRock's Formula Drive is here to hold all those tools, including monitoring, fan control, and other system-level-specific functionality, like RAM-drive software.
There's Rapid OC for you to customize all available settings for onboard buttons, Timing Configurator for you to tweak memory settings, and XFast LAN for you to tweak LAN activity and access.