Board Software
F-Stream is ASRock's main all-in-one utility for access to the provided ASRock Fatal1ty Z97X Killer software. There are several different tabs with different options.
The KillerNIC software is obviously a separate install. More useful than I would really like to admit, there is also a simple little app to restart and boot directly into the UEFI BIOS interface.
ASRock APP Shop, a place to download free apps and games, is new to ASRock's software suite. All basic Intel utilities for the platform can also be found here.