It may not be clear because this is my first Audio-Technica review here, but I have had many of the company's products, and nearly all of them were purchased, too. I have had hands on the ATH-CK3TW, the ATH-CKS5TW, and now the ATK-ANC300TW to round off the three tiers of the company's TWS earphones. Packaging has been similar for all three, as we see a plastic wrap over the box to kick things off. The box is predominantly white with the company logo on the front and the product name with a render of the earphones underneath. Marketing features are seen on the front, back, and sides, along with specifications and a contents list. Two seals on the top and bottom keep the contents in place during transit.
We see the use of a two-piece packaging with the top lid lifting off to reveal a piece of foam for further protection to the actual items underneath, which are in turn placed in a snug finish inside a black plastic blister inlay. There is a cutout to accommodate the charging case, which we will take a closer look at on the next page, and this top layer also contains the eartips that are installed in place over plastic inserts with labels alongside. Audio-Technica provides a set of silicone ear tips is sizes XS, S, and L, which leads me to believe the earphones come with size M silicone tips pre-installed. There is also a set of Comply memory foam tips that will provide a better fit with more isolation, but potentially at the expense of a hotter experience with worse ventilation, and some people are allergic to silicone as well.
The bottom layer is where we see the final set of accessories, including a whole bunch of paperwork consisting of a caution guide (online copy here) and a handy quick start guide (online copy here) going over setup, pairing, and controls. Mention is also made of a mobile app compatible with these earphones for further customization we will cover in more detail later. The product page also has a longer, more detailed user manual for those interested. Last but certainly not least is a 30 cm long USB Type-A to USB Type-C charging cable. It is black and has the Audio-Technica logo on the plastic housing over the metal connectors.