The semi-transparent white fan blades give the radiator portion of the cooler a high-contrast design that is classy and not over the top, while the black nickel pump top is visually appealing and sets it apart from the regular EK-AIO series. The EK logo stands out quite nicely as well, especially when the ARGB lighting is turned on.
Graphics card clearance was just fine, but the pump conflicts with a DIMM slot, at least if you are using memory with a heatsink. Standard memory did clear, but just barely. To put it bluntly, I only had roughly 1 mm of clearance. As such, on some motherboards, it may still cause conflicts. While the pump can be rotated to help mitigate this issue in some respects, it also introduces other challenges. For example, you still can't rotate the EK logo. I was hoping that minor issue would have been resolved here to allow for the pump to be rotated without spoiling the looks.
With the extra fans for push/pull being ARGB as well, lighting will be quite good and certainly visible both inside and outside the chassis. Meanwhile, pump lighting is more tasteful this time around, being limited to the EK logo. It helps tie everything together without being as over the top as the original, making the EK-AIO Elite 360 D-RGB a good option for those who prefer illuminated fans to pumps or heatsinks since it allows the typically integrated motherboard ARGB lighting to stand out when enabled.