Installation
Installing the cooler is a rather simple affair since the fans come pre-installed. In my case since I took it apart the first step was to re-install the fans and rerun the wires to keep things clean. With that sorted the next step on AMD is to remove the black plastic brackets on the motherboard and install the threaded standoffs into the AMD backplate.
With the standoffs in place it's time to apply thermal paste, make sure you do a better job than I did here for this photo. Once you have thermal paste applied you can then slide the pump block onto the four standoffs and then secure it by sliding the springs onto the thumb nuts, at which point you can then screw them down onto the standoffs. Make sure the pump is secure, and you're ready for the next step which is to mount the radiator to the chassis.
With mounting complete you can plug everything in. Make sure to connect the pump's SATA power connector to a SATA plug from your power supply.
Overall, the installation is very easy on AMD and Intel, with no real complications. On the AMD front, to get the best possible performance the tubing must be facing towards the motherboard I/O and or VRM heatsink. On Intel it seems the orientation doesn't matter as much which is a good thing since the tubing and fittings interfered with motherboard heatsink. While it turned out to be a non issue in this particular situation. I would advise Endorfy to slim down the pump housing in future revisions if they plan to keep the current tubing location. Otherwise, moving the fittings to the DRAM side makes more sense in future products.