The past five years of GPU product launches have shown that fourteen months can be a pretty long time to hold on to a product stack. After an unexpected launch of its 'wildcard' this February, the GeForce GTX Titan, NVIDIA turned its attention to its new-generation GeForce GTX 700 series piloted by the GeForce GTX 780 we have with us today. NVIDIA's choice of naming for the GTX Titan puts it in neither the GTX 600 series nor the GTX 700. It's just three months old, is holding on to a single-GPU performance lead unassailable by AMD, and has a $1000 price-tag. Its introduction didn't affect prices of the GeForce GTX 680, or anything below it, so NVIDIA clearly gunned for the premium. People bought into it, and owners we spoke to are extremely happy with it. We wonder how today's launch will affect them.
The GeForce GTX 780 has a lot in common with the GTX Titan. In the reference-design trim, the two cards are virtually indistinguishable unless you notice the lack of memory chips on the backside of the GTX 780. The two cards are based on the same 28 nm GK110 silicon, almost the same PCB, and most certainly the same space-age cooling solution that helped people draw their heavy wallets out for a $1000 invoice.
Unlike the GeForce GTX Titan and GTX 690, which aren't available in non-reference design trims by NVIDIA partners (with the exception of cards with factory-fitted water blocks), the GeForce GTX 780 will be sold with custom-designed air coolers and custom PCB designs further down the road. The EVGA GeForce GTX 780 SuperClocked with ACX Cooler features a spanking new cooling solution designed in-house by EVGA. ACX stands for Active Cooling Xtreme, which seems to suggest that EVGA is trying to maximize cooling performance; let's hope they do so without too much noise. The ACX cooler features an aluminum fin heatsink that's ventilated by two fans. An advantage of such solutions is that the fans don't need to spin at high speeds to push a lot of air. The card is factory-overclocked and offers out-of-the-box GPU clock speeds of 967 MHz core and 1118 MHz GPU Boost against the 863 MHz core and 900 MHz GPU Boost of NVIDIA's reference board.
EVGA is asking a $10 price premium for their GTX 780 SC w/ ACX Cooler.
EVGA GTX 780 Market Segment Analysis
GeForce GTX 670
Radeon HD 7970
HD 7970 GHz Ed.
GeForce GTX 680
GeForce GTX 780
EVGA GTX 780 SC ACX
GeForce GTX 590
GeForce GTX Titan
GeForce GTX 690
HD 7990
Shader Units
1344
2048
2048
1536
2304
2304
2x 512
2688
2x 1536
2x 2048
ROPs
32
32
32
32
48
48
2x 48
48
2x 32
2x 32
Graphics Processor
GK104
Tahiti
Tahiti
GK104
GK110
GK110
2x GF110
GK110
2x GK104
2x Tahiti
Transistors
3500M
4310M
4310M
3500M
7100M
7100M
2x 3000M
7100M
2x 3500M
2x 4310M
Memory Size
2048 MB
3072 MB
3072 MB
2048 MB
3072 MB
3072 MB
2x 1536 MB
6144 MB
2x 2048 MB
2x 3072 MB
Memory Bus Width
256 bit
384 bit
384 bit
256 bit
384 bit
384 bit
2x 384 bit
384 bit
2x 256 bit
2x 384 bit
Core Clock
915 MHz+
925 MHz
1050 MHz
1006 MHz+
863 MHz+
967 MHz+
607 MHz
837 MHz+
915 MHz+
1000 MHz
Memory Clock
1502 MHz
1375 MHz
1500 MHz
1502 MHz
1502 MHz
1502 MHz
855 MHz
1502 MHz
1502 MHz
1500 MHz
Price
$370
$380
$450
$430
$650
$660
$750
$1020
$1000
$1050
Packaging
Contents
You will receive:
Graphics card
Driver CD + documentation
DVI adapter
2x PCI-Express power cable
The Card
EVGA has engineered a completely new cooling solution for their GTX 780 called ACX (Active Cooling Xtreme). The cooler does certainly look nice, better than most other GTX 780 custom coolers, but I still do not think it can compete with the looks of NVIDIA's reference design cooler, but every board partner will have a hard time competing with that. The card is 27 cm long and 11.5 cm high.
Installing the card requires two slots in your system.
Display connectivity options include two DVI ports, one HDMI port, and one DisplayPort. You may use all outputs at the same time, so triple-monitor surround gaming is possible with one card.
The GPU also includes an HDMI sound device. It is HDMI 1.4a compatible, which includes HD audio and Blu-ray 3D movies support.
Two SLI connectors are available, which would allow you to combine up to four GTX 780 cards in a Triple-SLI, multi-GPU configuration. NVIDIA limited the GTX 780 to Triple-SLI only, while Quad SLI is supported by the GTX Titan.
Pictured above are the front and back, showing the disassembled board. High-res versions are also available (front, back). If you choose to use these images for voltmods, etc., please include a link back to this site, or let us post your article.