I expected both items to perform similar so I could aim my opinion at the GeeDom line of products, however I feel that SD card and flash drive don't play in the same league. The Identity flash drive looks good and has a display as main feature whereas the SD card looks plain but performs well. Therefore I would not recommend both products to the same person, if you wish to impress your friends with a cool looking USB stick or if you are extremely chaotic and need a way to find your Word documents on your USB stick the Identity flash drive is for you. The SD card would best suit someone who wants to get more out of his camera. Since I was using the Peak card myself, the GeeDom SD card is a huge improvement - I will be using this card myself. Next concert I visit I won't miss that one magic moment because my camera is still writing the last picture.