Software

MSI Dragon Center is used for both devices. It's MSI's AIO gaming software for their newer products and basically a full gaming utility with different gaming profiles, overclocking, and so on. For me, it was rather buggy, and I couldn't access the mouse's settings because it asked for a firmware update before it told me there's nothing to update in the firmware update section. As for the keyboard, I could only access the lighting settings, which might be intentional. Dragon Center takes up approximately 300 MB of disk space on my configuration.

Lighting

Heading into the land of eye-candy, both devices have various lighting effects, which I demonstrated in the following videos:
On the keyboard, lighting effects can be changed and customized by combining the MSI button, which is basically the FN modifier, with other specific keys as shown in the video. Naturally, you can change the brightness as well, in a total of four steps. The speed of effects is also variable. The keyboard has media functions, which can also be accessed by combining the MSI button with the corresponding keys. As for the mouse, the CPI button acts as a modifier for other keys to control the lighting settings. Unfortunately, the GM11 has rather dim lighting. Meanwhile, the Vigor GK30 is really good in that regard.