Fan Noise
In the past years, users would accept everything just to get more performance. Nowadays, this has changed and users have become more aware of the fan noise and the power consumption of their graphic cards.
In order to properly test the fan noise that a card emits, we use the Bruel & Kjaer 2236 sound level meter (~$4,000) which has the measurement range and accuracy we are looking for.
The tested graphics card was installed in a system that was completely passively cooled. That is, passive PSU, passive CPU cooler, and passive cooling on the motherboard and on a solid state drive.
This setup allows us to eliminate secondary noise sources and test only the video card. To be more compliant with standards like DIN 45635 (we are not claiming to be fully DIN 45635 certified), the measurement was conducted at 100 cm of distance and at 160 cm over the floor. The ambient background noise level in the room was well below 20 dBA for all measurements. Please note that the dBA scale is not linear but logarithmic. 40 dBA is not twice as loud as 20 dBA. A 3 dBA increase results in double the sound pressure. The human hearing perception is a bit different and it is generally accepted that a 10 dBA increase doubles the perceived sound level. The 3D load noise levels were tested with a stressful game, not with Furmark.
All data on this page was collected after we fixed the fan's mounting pressure by adding extra washers as detailed on page 1. Without that change the card would run at 100% fan speed immediately after starting a game and crashing. The numbers on this page reflect what would have been possible if PowerColor's engineers designed a proper mounting system.
In idle, fan noise is clearly too high. It shouldn't be as noisy since the card emits very little heat in idle; better fan settings would have been no problem.
Under load, the card has to deal with the huge heat output of the two Tahiti GPUs; 49 dbA is quite a decent result compared to the HD 7970 and the HD 7970 GHz Edition. NVIDIA's GTX 690 is much quieter though.