Monday, February 4th 2019
GIGABYTE Z390 Aorus Xtreme Waterforce Motherboard Now Available... For $899 or €1049
Remember when we brought you coverage of Gigabyte's watercooling-built Z390 Aorus Xtreme Waterforce motherboard? At the time, we expected its design and feature set to place it some $100-$150 above the original Z390 Aorus Xtreme. Well, color us surprised, as it's being sold not at some $650-$700, but at a staggering $899 if you're lucky enough to live on the other side of the pond (speaking as a Portuguese man over here), or for an outrageous €1087 ($1247) here in my home country of Portugal. And I'm not even kidding.
Perhaps this is part of Gigabyte's push for higher profitability, via higher ASP (Average Selling Price) of its products in order to increase margins, especially on high-tier or halo products. Still, this pricing seems silly. We'll see if the market agrees with the valuation GIGABYTE is throwing behind its Z390 Aorus Xtreme Waterforce motherboard.
Sources:
Newegg, via Guru3D
Perhaps this is part of Gigabyte's push for higher profitability, via higher ASP (Average Selling Price) of its products in order to increase margins, especially on high-tier or halo products. Still, this pricing seems silly. We'll see if the market agrees with the valuation GIGABYTE is throwing behind its Z390 Aorus Xtreme Waterforce motherboard.
17 Comments on GIGABYTE Z390 Aorus Xtreme Waterforce Motherboard Now Available... For $899 or €1049
I don't think I spent this much for my entire rig :D
I imagine this was NOT designed by the person/team that did the Designare. ;)
Now they could preferably copy also VRM, layouts and BIOS (that last would really help).
And pricing. Since Z390 Dark is 499 USD. Plus probably doesnt need watercooling due how VRM is done. :/ At stock settings it can run cooler free.Which one? Cause Z390 Designare looks kinda gamer-ish too. X299 or x399 are pretty tame (and look nice).
In the OC shop where I usually buy my components, the second most expensive board is Rampage VI Extreme.. Feels just weird that a mainstream board (even with the bundled monoblock) costs 500 euros more, than a legendary HEDT series high-end board.