Friday, October 30th 2020
Logitech G Partners with Riot Games to Unveil League of Legends Co-branded Gaming Peripherals
Logitech G, a brand of Logitech and leading innovator of gaming technologies and gear, and Riot Games, creator of League of Legends, the most-played PC game in the world, today announced an exclusive new multi-year partnership. As a part of the agreement, Logitech G will introduce a portfolio of officially licensed League of Legends (LoL) gaming products, the first of which is inspired by the aesthetics of the global virtual music group, K/DA, and their 2020 comeback.
"We're honored to be selected as the official and exclusive partner to RIOT Games for the world's biggest games ever, League of Legends," said Peter Kingsley, chief marketing officer at Logitech G. "Our multi-year partnership will bring several product, technology and design collaborations that will give League of Legends fans the best way to play."
The first collection will include a K/DA-branded suite of Logitech G's most popular gaming peripherals, including the Logitech G733 gaming headset, the Logitech G304/G305 gaming mouse, the G840 gaming mousepad and the exclusive Logitech G333 LoL gaming in-ear headset, complete with co-designed coloring, images and branding.
"We aim to deliver to our players the best and most expressive ways in showing their love and passion for League of Legends," said Christian Bayley, director of consumer products at Riot Games. "For that reason, we're excited to partner with Logitech G to bring unique, world-class gaming products to LoL, and K/DA, fans around the world."
The centerpiece to this new collection is the Logitech G733 Lightspeed Wireless RGB Gaming Headset, a lightweight, full-featured wireless headset that comes in four colors to fit your style. Weighing only 278 grams, the headset features new colorful, reversible and adjustable suspension headbands, and comes equipped with soft dual-layer memory foam ear pads that conform to your head, making it one of the lightest and most comfortable headsets Logitech G has ever designed.
The G333 LoL gaming in-ear headset is the first in-ear headphone from Logitech G. Featuring dual audio drivers in each ear housing, one driver dedicated to the bass, the other is dedicated to the mids and highs, the G333 delivers a powerful audio gaming experience.
To help you unlock all your abilities, the G304/G305 LIGHTSPEED Wireless Gaming Mouse is a compact, lightweight, high performance gaming mouse. Weighing only 99 grams for high maneuverability, the G304 features HERO sensor and LIGHTSPEED wireless technologies in a design gamers love.
The Logitech G840 XL Gaming Mouse Pad was selected for its gigantic surface area, which gives gamers more space to play, and makes for a large canvas on which to print the custom K/DA artwork. The G840 gaming mouse pad features a rubber base, allowing for quick, sweeping hand movements, while the performance-tuned surface provides optimal sensor imagery for precise cursor movement even at high speeds.
Pricing and Availability
Starting today, all products will be available at LogitechG.com in China only, with availability to the rest of the world in 2021. The Logitech K/DA G333 in-ear headset will retail for $49.99 USD; the Logitech K/DA G733 Lightspeed Wireless RGB Gaming Headset will retail $129.99 USD; the Logitech K/DA G304/G305 LIGHTSPEED Wireless Gaming Mouse retails for $59.99 USD; the Logitech K/DA G840 XL Gaming Mouse Pad will retail for $49.99 USD.
"We're honored to be selected as the official and exclusive partner to RIOT Games for the world's biggest games ever, League of Legends," said Peter Kingsley, chief marketing officer at Logitech G. "Our multi-year partnership will bring several product, technology and design collaborations that will give League of Legends fans the best way to play."
"We aim to deliver to our players the best and most expressive ways in showing their love and passion for League of Legends," said Christian Bayley, director of consumer products at Riot Games. "For that reason, we're excited to partner with Logitech G to bring unique, world-class gaming products to LoL, and K/DA, fans around the world."
The centerpiece to this new collection is the Logitech G733 Lightspeed Wireless RGB Gaming Headset, a lightweight, full-featured wireless headset that comes in four colors to fit your style. Weighing only 278 grams, the headset features new colorful, reversible and adjustable suspension headbands, and comes equipped with soft dual-layer memory foam ear pads that conform to your head, making it one of the lightest and most comfortable headsets Logitech G has ever designed.
The G333 LoL gaming in-ear headset is the first in-ear headphone from Logitech G. Featuring dual audio drivers in each ear housing, one driver dedicated to the bass, the other is dedicated to the mids and highs, the G333 delivers a powerful audio gaming experience.
To help you unlock all your abilities, the G304/G305 LIGHTSPEED Wireless Gaming Mouse is a compact, lightweight, high performance gaming mouse. Weighing only 99 grams for high maneuverability, the G304 features HERO sensor and LIGHTSPEED wireless technologies in a design gamers love.
The Logitech G840 XL Gaming Mouse Pad was selected for its gigantic surface area, which gives gamers more space to play, and makes for a large canvas on which to print the custom K/DA artwork. The G840 gaming mouse pad features a rubber base, allowing for quick, sweeping hand movements, while the performance-tuned surface provides optimal sensor imagery for precise cursor movement even at high speeds.
Pricing and Availability
Starting today, all products will be available at LogitechG.com in China only, with availability to the rest of the world in 2021. The Logitech K/DA G333 in-ear headset will retail for $49.99 USD; the Logitech K/DA G733 Lightspeed Wireless RGB Gaming Headset will retail $129.99 USD; the Logitech K/DA G304/G305 LIGHTSPEED Wireless Gaming Mouse retails for $59.99 USD; the Logitech K/DA G840 XL Gaming Mouse Pad will retail for $49.99 USD.
12 Comments on Logitech G Partners with Riot Games to Unveil League of Legends Co-branded Gaming Peripherals
Drinking is socially accepted addiction, known to inflict damage to organs etc., known to be a catalyst for violent behaviour, the list is pretty long, all well documented and researched. It is also a social endeavour highly sought after. With drinking often comes interaction and even serves to open interaction with different people.
Gaming is socially accepted addiction, known to have an effect on our physique, mental states, and has psychological influences, both good and bad. It is also however a vehicle for self-motivated learning, for motor skills, eye/hand coordination, social skills and interaction much like drinking, organizational competences, processing information etc.
So really, gaming's doing pretty well if you compare it to the most common socially accepted addictive behaviour. But let's expand on the term addictive some more.
Working is socially accepted and even mandatory addiction. People are literally addicted to work. When they are out of work, they get itchy, uncomfortable, can even experience physical and mental stress and unease. When people work too much, they can work themselves to death. It happens, it is documented and researched. Work also slowly damages physique and depending on what work you do can damage internal organs. Work is also a vehicle for learning, building (life) experience, a social network.
Funny how it all looks like everything else once you bring a definition back into perspective, isn't it?
Now rewind to 30-40 years back. I think we're pretty tame as we are today.
Now people sit behind a screen, doing social nonsense, not drinking and not smoking while at it. Overweight, yes. But this seems very specific to certain income groups. On the other end you have a growing mass of 'fit' girls and boys. Haves and have nots? Who knows, time will tell, but overweight is much more present in low incomes and low education levels. Its unrelated to social activity really.
LoL is popular among us Japanese, but actually it's not as popular as it is in South Korea.
Playing the game, perhaps. Some Japanese streamers are still streaming LoL on a regular basis these days. Or perhaps buying resin figures for collections or decorations.
Buying LoL-themed PC peripherals or any anime-related pheriperals in general? Don't bet on it.
Not to mention oversized mouse pad doesn't sell as many as regular pads here. There are a few people who want to buy things like that, but regular mouse pads like Logicool G240 and G440 remain favorites.
The worst thing about anime-related or K-wave things like that is that many people are still thinking that putting anime characters on a product will make it sell like hot cakes and us Japanese customers will always buy it. People being naive, I guess? Just because we're known for our manga and anime culture doesn't mean we always use it everytime, all the time. The same thing goes for K-wave. As a native Japanese (and a native of Tokyo) I'm always amused why many people kept thinking like that. We Japanese are being homogenous since ancient times, but in reality, we are very, very diversed in terms of personal preferences and tastes.