Thursday, April 20th 2023
NVIDIA Could be Reducing RTX 4070 GPU Production, Palit Card Price Cut Reported in UK
NVIDIA's fresh faced GeForce RTX 4070 graphic card range has not been flying off shelves around the world, and Team Green could be pivoting their approach somewhat after receiving lower than expected sales figures via company reports. Their component suppliers have already mentioned that the entire GeForce RTX 40 family is on a comfortably steady production schedule - with no instructions received from HQ to up the ante. In the latest development this week, individuals with insider knowledge of factory schedules in China have claimed that NVIDIA has informed board partners (AICs) that output for the GeForce RTX 4070 line is getting paused for a month. The temporary cutoff in factory output will allow, they hope, for the currently sitting stock to get cleared out. A substantial surplus of GeForce RTX 4070 cards could disrupt distribution networks and overstock warehouses.
Industry watchdogs have theorized that NVIDIA's board partners are having a difficult time offloading their premium tier RTX 4070 custom cards onto paying customers. The Founders Edition and closer-to-reference models have sold quite respectable numbers according to early analyses, but more expensive options are considered to be too expensive by the customer base. There is apparent crossover in pricing with the fancier GeForce RTX 4070 Ti range, and a savvy buyer will tend toward superior silicon rather than a shiny cooling solution combined with a factory-issued overclock. A computer hardware retailer in the UK, Novatech, has chosen to cut the price of a Palit RTX 4070 Dual model by £40/$50, as reported yesterday. The asking price has since returned closer to RRP - at the time of writing it stands at £579.98.
NVIDIA's official blurb from last week's press material states: "Introducing the GeForce RTX 4070, available April 13th, starting at $599. With all the advancements and benefits of the NVIDIA Ada Lovelace architecture, the GeForce RTX 4070 lets you max out your favorite games at 1440p."
The signing off summary indicates a target audience consisting of professional types and well-heeled scholars: "With the leading ray tracing performance of the Ada architecture, NVIDIA DLSS 3, Reflex, and a ton of other cutting edge tech, the GeForce RTX 4070 is a great max settings 1440p gaming GPU, and a perfect entry point GPU for creators, video editors, and STEM students."
Sources:
Wccftech, Board Channels (China), Rock Paper Shotgun
Industry watchdogs have theorized that NVIDIA's board partners are having a difficult time offloading their premium tier RTX 4070 custom cards onto paying customers. The Founders Edition and closer-to-reference models have sold quite respectable numbers according to early analyses, but more expensive options are considered to be too expensive by the customer base. There is apparent crossover in pricing with the fancier GeForce RTX 4070 Ti range, and a savvy buyer will tend toward superior silicon rather than a shiny cooling solution combined with a factory-issued overclock. A computer hardware retailer in the UK, Novatech, has chosen to cut the price of a Palit RTX 4070 Dual model by £40/$50, as reported yesterday. The asking price has since returned closer to RRP - at the time of writing it stands at £579.98.
The signing off summary indicates a target audience consisting of professional types and well-heeled scholars: "With the leading ray tracing performance of the Ada architecture, NVIDIA DLSS 3, Reflex, and a ton of other cutting edge tech, the GeForce RTX 4070 is a great max settings 1440p gaming GPU, and a perfect entry point GPU for creators, video editors, and STEM students."
53 Comments on NVIDIA Could be Reducing RTX 4070 GPU Production, Palit Card Price Cut Reported in UK
That is really some smooth brain chess moves by the village idiots.
And what you are getting is a effing "Mini Me" PCB Board that you see on lower end GPU's WITH lower end components on their FE GPU's.
I'll wait a few more months to a year then go and buy a video card that serves "MY" needs. Not what Ngreedia or what AMD states but "MY" needs.
On a related note, seeing how every nvidia card since 4090 sees poor demand, it kind of starts to make sense that AMD isn't in a hurry to release anything - probably the overall conditions are that bad, not just Huang's pricing. After seeing people gobbling up cards for double-triple MSRP in the mining days I refuse to believe that all of a sudden everyone wised up.
Maybe AMD's price cuts on 6800s and 69x0s are enough to at least limit the success of 4070 and make AIBs who think they can price those cards higher to think again.
Not getting 16GB on a $600 (and $800!!!) card is plain greed/stupidity/planned obsolescence
If Lisa wasn't asleep at the wheel (or price fixing with him?), AMD would be capitalizing. Instead, Lisa and Jensen seem content with the status quo even when cards aren't selling. What a weird business model they've decided upon.
Even though it' a reference card, this is the best card I've ever had (compact, excellent fan curve, low noise, runs games with -100mV staying below 300W, etc.). Haven't had a single issue with drivers since buying it, such an upgrade from my 10GB 3080, as now I can actually pump everything to ultra + rt and still have memory available.
That's what he meant by "AMD is content to just sell last gen cards" (price cut 6700 and 6800 series cards instead of a proper current gen counter).
Now would have been a good time for AMD to strike but unfortunately, they have a history of responding late.I just hope AMD doesn't embarrass themselves and not only respond late but not make it attractive price wise.
The price cuts for the 6700/6800 have been so aggressive that I hope it doesn't make RDNA 3 look weak or unimpressive value wise.
I wouldn't be surprised if that happened, especially since the rumors are that these chips are going to be pretty cut down. I could see for example a 7600 non XT being 6700 non XT performance for the exact same price ($300-330).
Same with the 7600XT. Wanting fringe $400 for same performance and price as what the 6700XT currently sells for. 7700XT could possibly follow the trend (sell for 6800 non xt price but same performance).
Nobody should be surprised by this.
Also, hyperinflation is a thing. You are not getting 2016 prices in 2023.
if people need a cheaper card right now, get a RX 6800 / 6800 XT, otherwise just wait a bit more
If most of your business and brand awareness pertains to Nvidia GPUs, simply walking away isn't easy.
That said EVGA was in a better position to do just that, and felt confident enough in themselves to continue expansion into other segments.
ASUS, Gigabyte and MSI...very different story.
Deep pockets, established branding in other segments and they have AMD cards to boot.
The margins may suck right now, but they aren't being forced into anything yet. If there's profit to be had they'll stick around.
Nothing will be missed, this GPU isn't worth it anyway.
Here's the article if you're interested...
www.pcworld.com/article/1788804/geforce-rtx-4070-vs-rtx-3080-vs-radeon-rx-6800-xt-which-gpu-buy.html
Compared to the competition the local scalpers here are asking exactly the same premium of $50.