NVIDIA's fresh faced GeForce RTX 4070 graphic card range has not been flying off shelves around the world, and Team Green could be pivoting their approach somewhat after receiving lower than expected sales figures via company reports. Their component suppliers have already mentioned that the entire GeForce RTX 40 family is on a comfortably steady production schedule - with no instructions received from HQ to up the ante. In the latest development this week, individuals with insider knowledge of factory schedules in China have claimed that NVIDIA has informed board partners (AICs) that output for the GeForce RTX 4070 line is getting paused for a month. The temporary cutoff in factory output will allow, they hope, for the currently sitting stock to get cleared out. A substantial surplus of GeForce RTX 4070 cards could disrupt distribution networks and overstock warehouses.

Industry watchdogs have theorized that NVIDIA's board partners are having a difficult time offloading their premium tier RTX 4070 custom cards onto paying customers. The Founders Edition and closer-to-reference models have sold quite respectable numbers according to early analyses, but more expensive options are considered to be too expensive by the customer base. There is apparent crossover in pricing with the fancier GeForce RTX 4070 Ti range, and a savvy buyer will tend toward superior silicon rather than a shiny cooling solution combined with a factory-issued overclock. A computer hardware retailer in the UK, Novatech, has chosen to cut the price of a Palit RTX 4070 Dual model by £40/$50, as reported yesterday. The asking price has since returned closer to RRP - at the time of writing it stands at £579.98.

NVIDIA has begun selling its compact RTX 4000 Ada Lovelace graphics card, offering GeForce RTX 3070-like performance at a mere 70 W power consumption, allowing it to fit in almost all desktop PCs. The low-profile, dual-slot board is priced higher than the RTX 4080 as it targets professional users, but it can still be used in a regular gaming computer. PNY's RTX 4000 Ada generation graphics card is the first to reach consumer shelves, currently available for $1,444 at ShopBLT, a retailer known for obtaining hardware before its competitors. The card comes with four Mini-DisplayPort connectors, so an additional mDP-DP or mDP-HDMI adapter must be factored into the cost.

The NVIDIA RTX 4000 SFF Ada generation board features an AD104 GPU with 6,144 CUDA cores, 20 GB of GDDR6 ECC memory, and a 160-bit interface. With a fixed boost frequency floating around 1560 MHz to reduce overall board power consumption, the GPU is rated for just 70 Watts of power. To emphasize the efficiency, this card requires no external PCIe power connector, as all the juice is fed through the PCIe slot. The GA104 graphics processor in this configuration delivers a peak FP32 performance of 19.2 TFLOPS, comparable to the GeForce RTX 3070. The 20 GB of memory makes the card more valuable for professionals and AI researchers needing compact solutions. Although the card's performance is overshadowed by the recently launched GeForce RTX 4070, the RTX 4000 SFF Ada's professional drivers, support for professional software ISVs, and additional features make it a strong contender in the semi-professional market. Availability and pricing are expected to improve in the coming weeks as the card becomes more widely accessible.More images, along with specification table, follow.

RTX Remix is a revolutionary modding platform to remaster classic DirectX 8 and 9 games with path tracing, NVIDIA DLSS, AI-enhanced textures, and user-created assets. RTX Remix, part of the NVIDIA Studio suite of apps, is composed of two core components that work together to enable modders to remaster classic PC games: the RTX Remix creator toolkit, and a custom RTX Remix runtime.

The RTX Remix creator toolkit, built on NVIDIA Omniverse and used to develop Portal with RTX, allows modders to assign new assets and lights within their remastered scene, and use AI tools to rebuild the look of any asset. The RTX Remix creator toolkit Early Access is coming soon. The RTX Remix runtime captures a game scene, and replaces assets at playback while injecting RTX technology, such as path tracing, DLSS 3 and Reflex into the game. Already, mod developers have been using the RTX Remix runtime from Portal With RTX to create experimental ray traced scenes in numerous classic games. To further empower the mod development community to extend Remix's game compatibility and feature set, NVIDIA is releasing the RTX Remix runtime as open source on GitHub today.

VLC Media Player, or VideoLAN Client, the popular open-source video/audio playback and streaming application, is receiving support for NVIDIA RTX Video Super Resolution, the company announced today. This would allow VLC to take advantage of the feature to vastly improve upscaled video quality. Many of the same techniques used in DLSS, are used for video upscaling, and attempted-reconstruction of detail. Some of these techniques have been around in the MadVR community as AI DNN-accelerated upscaler algorithms. The new feature should come as a boon for those with vast locally stored libraries of 1080p videos and a larger 4K Ultra HD display to view them on. VideoLAN is expected to release an update to VLC later today (April 12) with RTX Video Super Resolution support.

Each week we're bringing you the latest news on games launching with NVIDIA DLSS and advanced ray tracing. Last week, Sackboy: A Big Adventure multiplied performance with DLSS 3; this week we're celebrating the launch of the technology preview of Cyberpunk 2077's Ray Tracing: Overdrive Mode. Additionally, High On Life and Like a Dragon: Ishin! have recently added DLSS 2 support, and there are even more games on the horizon with support for RTX technologies, so keep reading for all the details.

In 2018, we began a gaming revolution with the launch of 1st generation GeForce RTX graphics cards. Since the release of the very first games decades ago, lighting had been faked, and various hacks employed to approximate shadows, reflections, and other real-world properties. GeForce RTX made real-time ray tracing a reality, enabling developers to realistically render reflections and lighting, making their games more immersive and enjoyable. And with DLSS 1.0, we invented a game-changing way for players to accelerate frame rates. Back in 2018 there were 4 RTX games, 37% of GeForce RTX gamers enabled ray tracing, and 26% activated DLSS 1.0.

CD PROJEKT RED's Cyberpunk 2077 is already one of the most technologically advanced games available, using several ray tracing techniques to render its neon-illuminated environments and vast Night City visuals at incredible levels of detail. On April 11th, a new Cyberpunk 2077 update will hit the streets, featuring the technology preview of the Ray Tracing: Overdrive Mode, which enhances the game's already-amazing visuals with full ray tracing, otherwise known as path tracing.

Full ray tracing accurately simulates light throughout an entire scene. It is used by visual effects artists to create film and TV graphics that are indistinguishable from reality, but until the arrival of GeForce RTX GPUs with RT Cores, and the AI-powered acceleration of NVIDIA DLSS, real-time video game full ray tracing was impossible because it's extremely GPU intensive.

EK, the leading computer cooling solutions provider, now offers enterprise-grade GPU water blocks for NVIDIA RTX A5500 graphics cards. These new water blocks incorporate a CNC-machined nickel-plated copper base with a laser-cut stainless-steel top for a robust liquid cooling solution, effectively making it a single-slot assembly. Two options are available, one specialized for rack mounts and another for regular PC-case use.

EK-Pro GPU WB RTX A5500 Rack - Nickel + Inox is a purpose-designed water block that enables you to have professionally liquid-cooled RTX A5500 GPUs that can fit in a server rack. This water block directly cools the GPU, VRAM, and VRM (voltage regulation module) as the cooling liquid is channeled right over these critical areas. The EK-Pro Rack GPU water blocks fit the standard Full Height Full Width (FHFW) server chassis form factor, making them a drop-in replacement for active and passive dual-slot air coolers.

ADLINK Technology Inc., a global leader in edge computing, today launched Pocket AI - the first ever ultra-portable GPU accelerator to offer exceptional power at a cost-effective price point. With hardware and software compatibility, Pocket AI is the perfect tool to boost performance and productivity. It provides plug-and-play scalability from development to deployment for AI developers, professional graphics users and embedded industrial applications.

Pocket AI is a simple, reliable route to impressive GPU acceleration at a fraction of the cost of a laptop with equivalent GPU power. Its many benefits include a perfect power/performance balance from the NVIDIA RTX A500 GPU; high functionality driven by NVIDIA CUDA X and accelerated libraries; quick, easy delivery/power via Thunderbolt 3 interface and USB PD; and compatibility supported by NVIDIA developer tools. For the ultimate portability, the Pocket AI is compact and lightweight - est. 106 x 72 x 25 mm and 250 grams.

Today at the Amplify Partner Conference, HP Inc. announced new products and solutions to usher in the next era of hybrid work for everyone with a comprehensive set of computing solutions for hybrid flexibility. With only 22 percent of workers describing themselves as 'thriving' in hybrid work, it's clear companies are still figuring out how to make hybrid work. "Most companies want to move past the 'forced return' to the office era of hybrid work," said Alex Cho, President of Personal Systems, HP Inc. "The challenge is, they're not sure how to. We believe the future is hybrid flexibility, which delivers the best of the home and the office to workers everywhere."

According to HP's Future of Work study, 80 percent of workers want to be in the office some of the time, but many companies continue to struggle to get workers back in the office. HP research suggests that the most significant barrier to a return to office is a sub-optimal technology experience. In fact, 89 percent say technology is the most important factor driving return to office decisions. Similarly, of those who report thriving in hybrid work, 90 percent believe that access to the right technology and tools leads to a positive work experience. To accelerate employees' return to work, the right technology is required for optimal work setups, enabling success for companies and their employees.

In an interview done by PCWorld's Gordon Ung at GDC 2023, CD Projekt Red's VP and Global Art Director, Jakub "Kuba" Knapik, and NVIDIA's Senior Developer Technology Engineer, Pawel Kozlowski, shed a bit more light about the upcoming Cyberpunk 2077 Path Tracing update and what it brings to the game as well as what kind of hardware will you need to run it.

In case you missed it earlier, both CD Projekt RED and NVIDIA did talk about the RTX Path Tracing Overdrive Mode for Cyberpunk 2077, which will launch on April 11th. This will be a part of the Cyberpunk 2077 Update 1.62, which should bring additional gameplay improvements as well. It is worth to note that Path Tracing will be introduced to the game as a "technology preview," Jakub notes, as the developer is implementing this technology with NVIDIA and it is still a work in progress.

Creating, consuming and collaborating in a hybrid world just got easier with Lenovo's latest generation of Windows 11 Yoga laptops that deliver impressive performance, incredible versatility, and easy mobility in a sleek and portable design:

"We know that digital content creators continue to embrace the hybrid lifestyle to create anytime, anywhere, from making videos to designing graphics on the move," says Jun Ouyang, Lenovo's vice president and general manager of the Consumer Business Segment, Intelligent Devices Group. "Lenovo's latest new premium Yoga Pro laptops are made for creators. Combining performance and portability, including an impressive new Mini-LED PureSight Pro display and an upgraded keyboard, creators will revel in the exceptional user experience to create whenever inspiration strikes."

Gaming doesn't have to be enjoyed only on a high-end gaming PC. Announced today, Lenovo LOQ—pronounced "lock"—lets new gamers set out on the first steps of their gaming journeys, allowing them to explore new virtual worlds and connect with new real-world communities with gaming devices that are packed with features without breaking the bank. Offering plenty of choice, the brand-new lineup of Lenovo LOQ gaming laptops include the Intel-based Lenovo LOQ 16IRH8 and Lenovo LOQ 15IRH8 laptops as well as the Lenovo LOQ Tower 17IRB8 desktop PC, and the AMD-based Lenovo LOQ 16APH8 and Lenovo LOQ 15APH8 laptops. Inspired by Lenovo's premium Legion-branded gaming line-up, the new Lenovo LOQ line encompasses more than just design features such as the rear I/O notch on its laptops and the shared stylized 'O' in both brands' logos. The two sub-brands are complementary in catering to a wider gaming community, including beginner gamers setting off on their gaming paths to greatness with Lenovo LOQ as well as those leveling up to Lenovo Legion devices to compete against more advanced opponents.

"With the launch of the new Lenovo LOQ brand, we're building a lineage of gaming excellence and PC offerings that are not just for the gaming community's top players, but for new and future gamers alike," said Jun Ouyang, Lenovo's vice president and general manager of the Consumer Business Segment, Intelligent Devices Group. "Lenovo LOQ breaks down barriers to entry for gamers, empowering them to embark on adventures of connection and fun in the gaming world."

In addition to the RTX 4000 SFF Ada Generation workstation GPU launched at the GTC 2023, NVIDIA is apparently also working on the NVIDIA RTX 5000 Ada Generation, which should fit between the previously available AD102-based RTX 6000 Ada Generation workstation graphics card and the new AD104-based RTX 4000 SFF Ada Generation.

According to a fresh report coming from kopite7kimi, the NVIDIA RTX 5000 Ada Generation workstation GPU packs 15,360 CUDA cores and 32 GB of GDDR6 memory. If these specifications are spot on, the RTX 5000 Ada Generation GPU should be also based on the AD102 GPU, with a memory interface cut-down to 256-bit to match the 32 GB of GDDR6 memory. NVIDIA also has enough room to fill the rest of the lineup, but judging from this information, there will be a pretty big gap between the RTX 6000 and RTX 5000 Ada Generation workstation GPUs.

MSI, the world-leading premium laptop brand, has launched a new generation of mobile workstations. The new CreatorPro Series features the latest NVIDIA RTX professional graphics to meet the demands of professional industries and keep creative individuals working efficiently. Moreover, they are ISV certified for use with most professional software. For those whose work includes intensive engineering, architecture, 3D animation, and data analysis or even educational studies, such as students in STEM majors, the revamped MSI CreatorPro Series is the ideal solution.

Two of the CreatorPro Series are also NVIDIA RTX Studio-validated laptops, namely CreatorPro Z17 & Z16 HX Studio. These devices offer greater visual accuracy and more than adequate computing power, functionality, stability, and mobility. They benefit from RTX optimizations in over 110 creative apps and exclusive AI-powered NVIDIA tools: Omniverse, Canvas, Broadcast, and RTX Remix. Driven by the latest NVIDIA RTX professional graphics, and the 13th gen Intel Core processors, these workstations are capable of delivering up to 85% better performance compared to previous models.

ASUS today announced its participation in NVIDIA GTC, a developer conference for the era of AI and the metaverse. ASUS will offer comprehensive NVIDIA-certified server solutions that support the latest NVIDIA L4 Tensor Core GPU—which accelerates real-time video AI and generative AI—as well as the NVIDIA BlueField -3 DPU, igniting unprecedented innovation for supercomputing infrastructure. ASUS will also launch the new ProArt Studiobook Pro 16 OLED laptop with the NVIDIA RTX 3000 Ada Generation Laptop GPU for mobile creative professionals.

Purpose-built GPU servers for generative AI
Generative AI applications enable businesses to develop better products and services, and deliver original content tailored to the unique needs of customers and audiences. ASUS ESC8000 and ESC4000 are fully certified NVIDIA servers that support up to eight NVIDIA L4 Tensor Core GPUs, which deliver universal acceleration and energy efficiency for AI with up to 2.7X more generative AI performance than the previous GPU generation. ASUS ESC and RS series servers are engineered for HPC workloads, with support for the NVIDIA Bluefield-3 DPU to transform data center infrastructure, as well as NVIDIA AI Enterprise applications for streamlined AI workflows and deployment.

NVIDIA today announced six new NVIDIA RTX Ada Lovelace architecture GPUs for laptops and desktops, which enable creators, engineers and data scientists to meet the demands of the new era of AI, design and the metaverse. Using the new NVIDIA RTX GPUs with NVIDIA Omniverse, a platform for building and operating metaverse applications, designers can simulate a concept before making it a reality, planners can visualize an entire factory before it is built and engineers can evaluate their designs in real time.

The NVIDIA RTX 5000, RTX 4000, RTX 3500, RTX 3000 and RTX 2000 Ada Generation laptop GPUs deliver breakthrough performance and up to 2x the efficiency of the previous generation to tackle the most demanding workflows. For the desktop, the NVIDIA RTX 4000 Small Form Factor (SFF) Ada Generation GPU features new RT Cores, Tensor Cores and CUDA cores with 20 GB of graphics memory to deliver incredible performance in a compact card.

ASUS IoT, the global AIoT solution provider, today announced PE6000G - the industry's first edge AI system that supports up to a 450 W GPU for high-throughput, demanding GPU-computing applications. Powered by a 12th Gen Intel Core processor and paired with the Intel R680E chipset, PE6000G supports up to 450 W graphics card power and is ready for the latest PCI Express (PCIe ) 5.0 standard, meeting requirements for enabling real-time AI inference at the edge.

Demand for high-performance GPU-accelerated solutions at the edge is increasing to satisfy mission-critical AI applications. Users who require rugged and durable systems to withstand shocks and vibration, plus wide-range operating temperatures to accommodate high GPU computing power, face the dilemma of finding solutions that provide the necessary specifications to meet physical space constraints, along with heat dissipation and power consumption within a rugged mechanical design. The all-new PE6000G series strikes a balance between all these needs for deployment in a variety of challenging environments.

It has been pretty much confirmed that the NVIDIA GeForce RTX 4070 (non-Ti) is launching in April, but now, the rumored date has been specified as April 13th. The latest report comes from a well known leaker, hongxing2020, over at Twitter, who has a pretty good track record and had correct dates for RTX 30 and RTX 40 series launch dates. In case you missed it, the NVIDIA GeForce RTX 4070 is based on the same AD104 GPU as the RTX 4070 Ti, with slightly fewer cores, but still comes with the same memory specification as the Ti version.

This means the GeForce RTX 4070 should feature 46 streaming multiprocessors (SMs) which should leave it with 5,888 CUDA cores enabled. It will come with 12 GB of GDDR6X memory on a 192-bit memory interface. The TDP is rumored at 200 W. There were some rumors that NVIDIA could have three different SKUs for the RTX 4070, with 16 GB, 12 GB, and 10 GB of VRAM, but so far, this has just remained as a vague rumor coming from Eurasian Economic Commission (EEC) regulatory filings. NVIDIA is slowly completing the RTX 40 series lineup, so hopefully we will not have to wait too long for updates on the RTX 4060 Ti and the RTX 4060. NVIDIA, and its founder and CEO, Jensen Huang, will be holding the opening keynote at GTC on March 21st, so we could get at least some updates for the future GeForce lineup.

MSI, a leading innovator in computer hardware and peripherals, is proud to announce that its Gaming Desktops, equipped with GeForce RTX 40 Series GPUs, not only deliver gamers the power they desire, but also provide creators with the many benefits of the NVIDIA Studio platform. These systems ensure outstanding graphics performance and, when used with NVIDIA Studio Drivers, deliver exceptional reliability to meet the needs of creators and designers.

When gamers aren't experiencing ultra-high FPS gaming with the lowest latency, the latest NVIDIA GeForce RTX graphics cards provide users with the ultimate graphics performance to bring their creative vision to life. MSI Gaming Desktops with GeForce RTX GPUs have access to an exclusive suite of free software: NVIDIA Broadcast, Canvas and Omniverse.

YEYIAN Gaming, the prominent designer and manufacturer of innovative pre-built gaming PCs, peripherals, and computer components, is thrilled to announce the market launch of their latest offering, the ODACHI Gaming PCs. These high-performance gaming machines are powered by the cutting-edge AMD Ryzen 9 7900X3D and 7950X3D gaming CPUs, providing gamers with a remarkable gaming experience. The ODACHI Gaming PCs are available in three impressive models, the ODACHI 795DC-490, ODACHI 790DC-480, and ODACHI 790DC-79W. Each model is expertly crafted to meet the specific needs and preferences of discerning gamers who demand nothing but the best.

These new additions to flagship ODACHI gaming PCs are designed to meet the fluctuating demands of pro gamers, content creators, and streamers. Powered by the latest AMD Ryzen 9 7900X3D and 7950X3D gaming processors incorporating next-gen AMD 3D V-Cache. The new ODACHI gaming desktop PCs are integrated with the latest AMD RX 7900XTX and NVIDIA RTX 4000 series graphic cards, supporting the fastest DDR5-6000 memory and Gen 4 x4 M.2 NVMe SSD for unparalleled system performance and reliability. Gamers can now enjoy the latest games, live stream broadcasts, and multitask with ease, without experiencing any lags or slowdowns.

iBUYPOWER, a leading manufacturer of high-performance custom gaming PCs, today announced the new RDY Ouro Kronii system featuring the special edition Y60 Ouro Kronii PC case.

"It's been an incredible journey collaborating with Kronii and hololive Engish," said King Perez de Tagle, Marketing Executive Producer of HYTE and iBUYPOWER. "It's about time The Warden of Time gets a high-performance gaming PC and the RDY Ouro Kronii limited edition systems are ready to ship. stay tuned for even more!" The RDY Ouro Kronii will boast the latest Intel Core i9 13900K or KF CPU, NVIDIA RTX 4070 Ti GPU, Z790 motherboard, and the custom Y60 Ouro Kronii PC case. The RDY Ouro Kronii will provide users with maximum performance in virtually any application with reliable components and iBUYPOWER's expert assembly.

Google announced that its Chrome 110 browser is entering its stable channels yesterday, which means regular users will see an update rollout in the coming days/weeks. What is interesting about this release is that it supports NVIDIA's RTX Super Resolution capability in the browser for the first time. NVIDIA first announced RTX Super Resolution at CES 2023. This feature allows upscaling videos to higher resolutions using the GeForce RTX 30 and 40 graphics cards. For example, you can now upscale a 1080p video to 4K in real-time using the RTX Super Resolution technology and seamlessly watch upscaled content.

Available in the Chrome 110.0.5481.77/.78 version released yesterday, this functionality must be turned on manually in the NVIDIA control panel to work, as it is not enabled by default. In the YouTube video below, NVIDIA demonstrates how the technology works.

Samsung Electronics today unveiled the Galaxy Book3 series, its latest flagship PC lineup featuring the Galaxy Book3 Ultra, Book3 Pro 360 and Book3 Pro. The Galaxy Book3 Ultra—Samsung's new premium PC—features ultra-high-performance computing, the Galaxy Book3 Pro 360 features a 2-in-1 convertible form factor with S Pen functionality, and the Galaxy Book3 Pro features thin and light, mobility-first clamshell design. The Galaxy Book3 series is designed for those who need seamless multi-device connectivity and premium hardware to supercharge their productivity and creativity.

"Today, we're seeing an increasing number of people using multiple devices to perform efficiently. These new workflows are made possible thanks to our open and extensive Galaxy ecosystem," said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. "The latest Galaxy Book3 series further enriches our connected offerings. It is tailor-made for Galaxy enthusiasts looking for ultra-high computing performance and seamless connected Galaxy experiences to maximize their productivity and creativity."

MSI, a world-leading laptop brand, has hold their brand new laptop virtual event MSIology: The Leap to Singularity today. Featuring the latest NVIDIA GeForce RTX 40 series GPUs and up to 13th Gen Intel Core HX series processors which is now available for pre-order and early bird rewards.

MSI strives for perfection and a premium experience in the laptop lineup which comes with innovative technology breakthroughs, extremely powerful performance and aesthetic brand new design. "We have been leading the trends for high-end laptops, and it continues!" Said MSI Notebook Worldwide Sales & Marketing Director, Derek Chen.

Here's the very first picture of an alleged upcoming NVIDIA flagship/halo product to be positioned above the GeForce RTX 4090. There are two distinct brand names being rumored for this product—the GeForce RTX 4090 Ti, and the NVIDIA RTX TITAN (Ada). The RTX 4090 only uses 128 out of 144 (88 percent) of the streaming multiprocessors (SM) on the 4 nm "AD102" silicon, leaving NVIDIA with plenty of room to design a halo product that maxes it out. Besides maxing out the silicon, NVIDIA has the opportunity to increase the typical graphics power closer to the 600 W continuous power-delivery limit of the 16-pin ATX 12VHPWR connector; and use faster 24 Gbps-rated GDDR6X memory chips (the RTX 4090 uses 21 Gbps memory).

The card is 4 slots thick, with the rear I/O bracket covering all 4 slots. The card's display outputs are arranged along the thickness of the card, rather than along the base. The cooler is a monstrous scale-up of the Dual-Axial Flow Through cooler of the RTX 4090 Founders Edition. The card is designed such that the PCB doesn't come up perpendicular to the plane of the motherboard like any other add-on card, but rather, the PCB is parallel to the plane of the motherboard. The PCB is arranged along the thickness of the card. This has probably been done to maximize the spatial volume occupied by the cooling solution, and probably even make room for a third fan. We also predict that the PCB is split in such a way that a smaller PCB has the display I/O, and yet another PCB handles the PCI-Express slot interface. Sufficed to say, the RTX 4090 Ti / RTX TITAN will be an engineering masterpiece by NVIDIA.