Wednesday, January 4th 2012

Retail Radeon HD 7970 FOB Price Cut to $475, From $525

On the 22nd of December 2011, AMD launched its Radeon HD 7970, announcing that the cards will be available in the retail channels by 9th January, 2012. It permitted reviewers with access to AMD-made samples to post reviews on the 22nd, and told the press that it will have a FOB (freight-onboard) price (the price at which each card ships out of its place of origin, in this case Hong Kong, China) of US $525. Market sources told DonanimHaber that this price has been adjusted from $525 to $475. That doesn't necessarily mean that retail HD 7970 will cost lower than the $550 target retail price AMD talked about in several occasions. It will be up to downstream distributors and retailers on whether they want to convey this latest cut to the end-user, or keep a bigger "cut" (margin) for themselves. AMD hasn't officially announced any price updates so far.
Source: DonanimHaber
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77 Comments on Retail Radeon HD 7970 FOB Price Cut to $475, From $525

#76
crazyeyesreaper
Not a Moderator
true its faster but then again its also a dual card,

and guess what sli dosent always scale that well same goes with xfire,

theres also inherent problems with multi gpu systems ive been lucky in my usage of them but others have not, that said its still a fast card, but EVGA is the only one that makes it, and im not really all that big on custom single AIB designs,

aka its one thing to make a special 560 or 570 but a special dual gpu card made only by one AIB dosent sit well with me.
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#77
radrok
alexsubriIt would be nice if it was around $475 ...Did everyone forget the new EVGA GTX 560 Ti Win2??

It's twice as fast as GTX 560 and is faster than one GTX 580 and ATI 7970!

Get this, it's priced at $510...maybe that's why ATI is playing 'The Price Is Right.'

One word : microstuttering.
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