priced close to the $379 baseline price NVIDIA set for this SKU.

:confused: Love how vague this is.

Nvidia knew what they were doing, showing a "as low as" price as a bait and switch kinda tactic, so they could claim they were selling it at a lower price, and watching some people defend it shows how naive they are about companies and marketing.

LOL and their GTX GTX 1080 STRIX OC is nowhere to be seen.
News is that the high OC speeds keep crashing and this is why Asus cannot create STRIX OC and have it available.
Guess they now will dump them as Turbo... #fail.

SteevoNvidia knew what they were doing, showing a "as low as" price as a bait and switch kinda tactic, so they could claim they were selling it at a lower price, and watching some people defend it shows how naive they are about companies and marketing.

Actually, the higher pricing translates into profit for the producers like ASUS, MSI, Gigabyte, etc...

Nvidia gets its standard payment per unit. They've made a suggested retail price (MSRP), which every manufacturer appears to have disregarded.

Can I have shorter version pretty please...

Told you the pricing scheme and all that "Founders edition" crap is there solely to inflate prices... And people are even dumb enough to defend it. My sides.

No one that I know of is defending prices. My background is in business so I'm giving that perspective. I'm merely pointing out that if you pay $5,000 of inflated price to say, Gigabyte for a card, that money goes in their pocket. Nvidia gets the same standard fee for the chipset and board licensing no matter how much the board manufacturer pays.

What we have are greedy manufacturers right now, charging way more than the cards are worth. Yes, the starting point is higher, because NVIDIA issued a high MSRP. However, it is only a suggested price, and card manufacturers would have been free to ignore it, either lower, or (in this case) considerably higher.

rtwjunkieNo one that I know of is defending prices. My background is in business so I'm giving that perspective. I'm merely pointing out that if you pay $5,000 of inflated price to say, Gigabyte for a card, that money goes in their pocket. Nvidia gets the same standard fee for the chipset and board licensing no matter how much the board manufacturer pays.

What we have are greedy manufacturers right now, charging way more than the cards are worth. Yes, the starting point is higher, because NVIDIA issued a high MSRP. However, it is only a suggested price, and card manufacturers would have been free to ignore it, either lower, or (in this case) considerably higher.

I think part of it comes in because it also can send kinda a mixed message. When you see one card selling for a certain amount, you price yours based off of what you think its value is versus the other even if they are in the same lineup. If your selling an FE edition for a certain price and then want to release your ultimate edition card with a custom cooler, if you sell it for below that price its like sayings its not as good as the other. Even though that logic is foolish and we know better, there are still those out there who are going to look at it that way (not to mention extra money in the pocket) so we run into that conundrum.

Least with cards like this one if you want to water block a card these are ideal!

SteevoNvidia knew what they were doing, showing a "as low as" price as a bait and switch kinda tactic, so they could claim they were selling it at a lower price, and watching some people defend it shows how naive they are about companies and marketing.

This has been going on for quite a while on the green side, together with the "Shut up and take my money" memes people love to post has gotten us to $1k 'midrange' cards

I like how the box touts 4X Longer Life Span! But what about the warranty? Be nice if it last 4X longer they'd up the warranty from the say 980 Turbo that got a 3 year.

Given you can get the 980 Turbo for like $360 -AR$30, being such a 1070 that's 25% improved that will perhaps list say $410, it works decent pricing wise.

Looking at the cooler, don't they mean "Throttle" instead of "Turbo"? Will this actually be available, unlike their Strix cards?

RMXLooking at the cooler, don't they mean "Throttle" instead of "Turbo"? Will this actually be available, unlike their Strix cards?

Yea, knowing this is perhaps a even more generic of a H-P cooler than a Founder Edition (probably a re-use of the 980 Turbo's and even that I don't seem to find pictures) it might be a limiting factor in getting much of anymore from it. Not much against a Nano closed up in at in a M-ATX chassis if it did get shoe-horned into one.

this is what you pay for TWIB

ON the bright side the 980Ti's must be tumbling seeing as none of these cards r around to be had.

RejZoRTold you the pricing scheme and all that "Founders edition" crap is there solely to inflate prices... And people are even dumb enough to defend it. My sides.

People who already bought 1070/1080 at those extreme prices will of course defend it. Its called buyers remorse. I will gladly upgrade from 980 Ti Amp! Extreme! if I can find one for $379 just like Mr. Huang had suggested.

rtwjunkieNo one that I know of is defending prices. My background is in business so I'm giving that perspective. I'm merely pointing out that if you pay $5,000 of inflated price to say, Gigabyte for a card, that money goes in their pocket. Nvidia gets the same standard fee for the chipset and board licensing no matter how much the board manufacturer pays.

What we have are greedy manufacturers right now, charging way more than the cards are worth. Yes, the starting point is higher, because NVIDIA issued a high MSRP. However, it is only a suggested price, and card manufacturers would have been free to ignore it, either lower, or (in this case) considerably higher.

Well, manufacturers will charge what the market will pay, so inflated launch prices can only be blamed on those who'd actually would pay $5000 for being the fastest on the block (my background is, partially, in engine building/tuning)...those 'gotta have, no matter the price' dudes are driving prices up, not the average enthusiast.

rtwjunkieActually, the higher pricing translates into profit for the producers like ASUS, MSI, Gigabyte, etc...

Nvidia gets its standard payment per unit. They've made a suggested retail price (MSRP), which every manufacturer appears to have disregarded.

Les haricots ne sont pas salés; most people can't afford these prices anymore.

Or it might be Nvidia whom being monopolist in current market to sell chip in a high price to the AIB manufacturers, so nobody can profit by selling at MSRP.

rtwjunkieNo one that I know of is defending prices. My background is in business so I'm giving that perspective. I'm merely pointing out that if you pay $5,000 of inflated price to say, Gigabyte for a card, that money goes in their pocket. Nvidia gets the same standard fee for the chipset and board licensing no matter how much the board manufacturer pays.

What we have are greedy manufacturers right now, charging way more than the cards are worth. Yes, the starting point is higher, because NVIDIA issued a high MSRP. However, it is only a suggested price, and card manufacturers would have been free to ignore it, either lower, or (in this case) considerably higher.

I frankly don't care what share each gets. What I do care is the price I have to pay...

RejZoRTold you the pricing scheme and all that "Founders edition" crap is there solely to inflate prices... And people are even dumb enough to defend it. My sides.

I don't know who is stupid enough to defend the FE cards...

I've seen plenty...

lolsopLOL and their GTX GTX 1080 STRIX OC is nowhere to be seen.
News is that the high OC speeds keep crashing and this is why Asus cannot create STRIX OC and have it available.
Guess they now will dump them as Turbo... #fail.

Lol! It seems you could be closer to the truth than any of us might have imagened: www.reddit.com/r/nvidia/comments/4q8nmi/asus_stopping_production_of_the_asus_strix_1080/

GhostRyderI think part of it comes in because it also can send kinda a mixed message. When you see one card selling for a certain amount, you price yours based off of what you think its value is versus the other even if they are in the same lineup. If your selling an FE edition for a certain price and then want to release your ultimate edition card with a custom cooler, if you sell it for below that price its like sayings its not as good as the other. Even though that logic is foolish and we know better, there are still those out there who are going to look at it that way (not to mention extra money in the pocket) so we run into that conundrum.

Least with cards like this one if you want to water block a card these are ideal!

Maybe at 1st AIB's were forced to buy the cooler as well, then later on like now they are just buying the card so the price is better due to the fact they can just buy the cards without the cooler.

AsRockthey can just buy the cards without the cooler

Good point these in all likelihood are reference boards (from whomever Nvidia contracts with) and Asus is just re-using the 980 cooler. Perhaps why the box has nothing about any Asus branding of components like... DIGI+ VRM Super Alloy Power.

SteevoNvidia knew what they were doing, showing a "as low as" price as a bait and switch kinda tactic, so they could claim they were selling it at a lower price, and watching some people defend it shows how naive they are about companies and marketing.

nvidia doesn't make extra money from marked up units. that goes to the board partners and price gouging retailers. nvidia made a product everybody wants, supply is limited, so whoever has the supply can charge whatever the hell they want for it. that's capitalism in a nut shell. if you have a problem with that, don't buy it or move to north korea

terroralphathat's capitalism in a nut shell. if you have a problem with that, don't buy it or move to north korea

Smoking is good for you, my Dr. said so!!!
Asbestos is the Best!!!
Ford Pinto.... where the price of fixing is more than a few peon deaths....

Also Capitalism. Your comment adds nothing, other than to reinforce a blind brand loyalty. But thanks for letting me know.