Wednesday, July 11th 2018
German Court Bans Vague Dates like "Coming Soon" in Marketing and Sales
Vague dates like "coming soon" or "shipping soon" to lure pre-orders is outlawed in Germany, after a Munich Regional High Court ruling, in which a litigant took reseller MediaMarkt to court over excessive delivery delays. For any retailer to sell a pre-order for a commodity or a digital software license (i.e. take payment before product launch date), the reseller must specify the exact date of on which the product will be delivered. In other words, the onus is on the reseller to specify when a buyer will have the product or digital license in their possession, before making the sale, and ensure that the product reaches the consumer on or before the specified date.
Resellers that are unable to specify a delivery date would be breaking the law by soliciting pre-orders. The new ruling bolsters Germany's consumer rights laws, which are among the strictest in the world. German consumers are already within their rights to return a product they don't like for no reason, within a finite amount of time after the sale. If a retailer delivers later than the specified delivery date, the consumer can refuse the product and become eligible for a full refund. Perhaps the biggest impact of this ruling will fall on the real-estate industry. Real-estate developers taking payments from home-buyers before the completion of the development (i.e. transfer of possession) of a property, must be ready to cough up a full-refund (adjusted by inflation), if the buyer doesn't get possession on the agreed delivery date.
Source:
ComputerBase.de
Resellers that are unable to specify a delivery date would be breaking the law by soliciting pre-orders. The new ruling bolsters Germany's consumer rights laws, which are among the strictest in the world. German consumers are already within their rights to return a product they don't like for no reason, within a finite amount of time after the sale. If a retailer delivers later than the specified delivery date, the consumer can refuse the product and become eligible for a full refund. Perhaps the biggest impact of this ruling will fall on the real-estate industry. Real-estate developers taking payments from home-buyers before the completion of the development (i.e. transfer of possession) of a property, must be ready to cough up a full-refund (adjusted by inflation), if the buyer doesn't get possession on the agreed delivery date.
38 Comments on German Court Bans Vague Dates like "Coming Soon" in Marketing and Sales
This ruling will do nothing towards Crowdfunding, because legally they are not the same thing as pre-orders. Crowdfunding goes under the terms of donations, unless it is a loan based crowdfunding or an equity based crowdfunding. Some people, like you, misunderstanding what you are actually paying money for doesn't change the facts about what it is or what it isn't, and what it isn't is a pre-order, it is not even a purchase of the product itself. Since January 2018, the only people who got refunds are people who requested a refund with in 14 days of them giving money to CIG. Anybody outside of that 14 days have not received a refund since since Jan 2018
The following political tangent here is on you.