Wednesday, April 22nd 2020
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Epic Games Abandons Android Strategy & Publishes Fortnite on the Google Play Store
Epic Games launched Fortnite for Android in 2018 players had to sidestep the Google Play Store and download the game directly from Epic as an APK. The reason Epic Games chose to go this route was the 30% fee Google Play takes on all in-app purchases, this move was understandable at the time. Over the last 18 months Google has vastly increased Android security measures with features such as Google Play Protect and "security pop-ups" in an attempt to increase control over Android. Epic Games wanted Google to revise their policies and take a smaller cut however Google has won out and Epic has announced that Fortnite will be available via the Google Play Store going forward in addition to the direct download from the Epic Games site.
Source:
Epic Games
12 Comments on Epic Games Abandons Android Strategy & Publishes Fortnite on the Google Play Store
blogs.windows.com/windowsdeveloper/2019/03/06/updated-microsoft-store-app-developer-agreement-new-revenue-share/
30% is the industry standard (Google, Apple, Steam, GOG, etc.).
TL;DR: Walled gardens suck.
Epic Games Store is 12% (if the game is made using UE4, they waive 5% engine fee too) and I believe Discord is 10%.
We know the walls on these gardens are more like garden fences, its artificial and purely economical. Not technical.
I am surprised EGS didn't just match Discord and do 10%, I mean Fortnite has made them rich beyond their wildest dreams.
I actually had a conversation to Fig's CEO about it (partnered to launch some games on Discord because no one else would take them: video game as a service experiment) and he said he's not worried about Discord's ability to make money. :roll:
So now they are done with their their hissy fit. Throwing a tantrum didnt get them anywhere and they really want their cheesy poofs so they shamefully admit defeat and come back while dragging their face along the ground half a mile behind the rest of their body.
Tthen they'll be quick to increase their margins...