Xbox Digital Direct is a new program that allows you to instantly redeem any games, subscriptions, and exclusive content bundled with your Xbox during the setup process. When setting up a new console the content and offers attached to the console will appear, ready to be added to your Microsoft account. The content can also be redeemed after the fact via the the accounts setting page under 'Included with this Xbox' along with 'My games & apps' under 'Full Library'. This will be a welcome change to new Xbox users who can avoid the hassle of code entering, but was likely implemented to stop code reselling.