Monday, January 23rd 2023
CaseLabs Makes a Comeback Under New Management
Friends, fans, and former customers of CaseLabs, I have the great pleasure to announce that CaseLabs is officially back after the bankruptcy in 2018! We are now under new management and have re-located to Sweden, but don't worry, everything you knew and loved about CaseLabs will remain the same. We will carry on the spirit of CaseLabs as best as we can while updating existing models and bringing new models to the market.
Let me introduce myself very briefly: My name is Emil, I'm almost 37 years old, I live in Sweden, and I am the new owner of CaseLabs since October 2021. Ever since I first heard that CaseLabs went bankrupt I've been trying to buy CaseLabs' intellectual property. After a long and drawn-out process the trustee and I finally came to an agreement in the spring of 2021 and the purchase was finalized in October 2021. Since then Daniel and I have been working on bringing CaseLabs back to life again.Here's how we will unfold this
Daniel and I want to start slow, and not bite off more than we can chew. The ressurection of CaseLabs will happen in several stages. We've recently launched our new website which will be followed by a webshop where we will offer a selection of freshly made spare parts and accessories that are in high demand by our former customers. This is what we refer to as our "soft-launch" of our webshop.
The "hard-launch" of our webshop will happen when we feel that we have manufacturing, quality control, logistics etc under control. With the "hard-launch" we'll once again offer all our case models along with all spare parts and accessories. Basically, we'll operate just as before the bankruptcy. Since we're now based in Sweden, we're looking for partnership for the North American market to lower the shipping costs for out over seas customers. Until we've partnered up with a manufacturer we'll look into off-setting the higher shipping cost to North America with a discount.
Daniel and I are two very passionate individuals when it comes to CaseLabs. We are not content with just keeping things "as is" but want to develop CaseLabs as a brand and expand our product range. I've already talked about the planned multi-stage launch of our webshop - continuing from that we will focus on updating our existing models to "Revision A" with new functionalities and modern compatibility similar to when the SMA8 re-launched as the SMA8-A.
When our existing models are updated we'll start developing brand new models for our line-up. The team has already expressed their desire about doing a SFF model around 7-10L or ~15L. We also have ideas that don't revolve around just updating and designing cases but want to get as close as possible to offer a complete solution for everyone putting together a new system.
We are currently working on a road map to better visualise and communicate our plans for CaseLabs. With the road map you can follow the progress for the different stages and get an aproximate time frame for when the current stage is set to finish and when we're ready to move to the next stage on our road map.
Upcoming survey
We're in the process of making a web-based survey that we will send out to everyone subscribing to our newsletter. The survey is aimed at current owners of a CaseLabs' case who needs spare parts. We hope that the survey will give us valuable data about which spare parts for what models are in demand so we can plan accordingly. We ask you all to please help us by taking your time and filling out the survey. We estimate that the survey will be sent out within a week or two after this newsletter.
Daniel and I are optimistic about the future of CaseLabs, and I hope that you all will follow along on this incredible journey that CaseLabs is about to embark on.
Until then, I wish you all the best!
/Emil
https://caselabs.se/
Let me introduce myself very briefly: My name is Emil, I'm almost 37 years old, I live in Sweden, and I am the new owner of CaseLabs since October 2021. Ever since I first heard that CaseLabs went bankrupt I've been trying to buy CaseLabs' intellectual property. After a long and drawn-out process the trustee and I finally came to an agreement in the spring of 2021 and the purchase was finalized in October 2021. Since then Daniel and I have been working on bringing CaseLabs back to life again.Here's how we will unfold this
Daniel and I want to start slow, and not bite off more than we can chew. The ressurection of CaseLabs will happen in several stages. We've recently launched our new website which will be followed by a webshop where we will offer a selection of freshly made spare parts and accessories that are in high demand by our former customers. This is what we refer to as our "soft-launch" of our webshop.
The "hard-launch" of our webshop will happen when we feel that we have manufacturing, quality control, logistics etc under control. With the "hard-launch" we'll once again offer all our case models along with all spare parts and accessories. Basically, we'll operate just as before the bankruptcy. Since we're now based in Sweden, we're looking for partnership for the North American market to lower the shipping costs for out over seas customers. Until we've partnered up with a manufacturer we'll look into off-setting the higher shipping cost to North America with a discount.
Daniel and I are two very passionate individuals when it comes to CaseLabs. We are not content with just keeping things "as is" but want to develop CaseLabs as a brand and expand our product range. I've already talked about the planned multi-stage launch of our webshop - continuing from that we will focus on updating our existing models to "Revision A" with new functionalities and modern compatibility similar to when the SMA8 re-launched as the SMA8-A.
When our existing models are updated we'll start developing brand new models for our line-up. The team has already expressed their desire about doing a SFF model around 7-10L or ~15L. We also have ideas that don't revolve around just updating and designing cases but want to get as close as possible to offer a complete solution for everyone putting together a new system.
We are currently working on a road map to better visualise and communicate our plans for CaseLabs. With the road map you can follow the progress for the different stages and get an aproximate time frame for when the current stage is set to finish and when we're ready to move to the next stage on our road map.
Upcoming survey
We're in the process of making a web-based survey that we will send out to everyone subscribing to our newsletter. The survey is aimed at current owners of a CaseLabs' case who needs spare parts. We hope that the survey will give us valuable data about which spare parts for what models are in demand so we can plan accordingly. We ask you all to please help us by taking your time and filling out the survey. We estimate that the survey will be sent out within a week or two after this newsletter.
Daniel and I are optimistic about the future of CaseLabs, and I hope that you all will follow along on this incredible journey that CaseLabs is about to embark on.
Until then, I wish you all the best!
/Emil
https://caselabs.se/
42 Comments on CaseLabs Makes a Comeback Under New Management
is already throwing money out the window, they same way US shops dont give discounts for shipping stuff to europe/australia.
ignoring for a moment how "smart" it is, do offer discounts for things you dont even have/sell yet, in a non existing shop,
to ppl that dont really have any other option of buying (short of used).
not saying rip ppl off, but i doubt it will impact their part sales much if there was no discount.
and doing things like ports around the board area will just reduce the number of possible buyers even more.
@caroline!
you do realize, +7B ppl on this planet might have different taste than you?
how many do you think will sell if its like in the pic?
how many do you think will buy it if its round (as in "different")?
right...
A post I remember them making a month or three before they went under said that the metal suppliers that they had long term (fixed price?????) contracts with weren't able to supply the metal they needed forcing them to buy on the spot market. And anything on the spot market is going to be disgustingly expensive vs what you pay via regular contracts where the delivery is planned well in the future.
Multiple big hits, any one of which could have been surivable combined to push them over the edge.
- They were the makers of some of the first, truly modular cases available. Back then it was the usual wide variety of plastic, thin aluminum, or thin sheet metal cases; many of which still had fixed bays that could not be customized much without buying adapters (5.25" bay to 3.5" HDD or 2.5 SSD adapters, or 3.5" HDD/Floppy Drive mounts to 2.5" SSD mounts).
- You could order a case piece by piece, or as a full, unassembled kit, and put them together.
- They were one of the few case makers who bothered to make motherboard installation easy via removable motherboard trays, which allowed for building the computer outside of the case and then just sliding it in and locking them in place.
- They were the one of first large form-factor case makers out there, back when ATX, XL-ATX, and E-ATX were popular form factors.
- They also made large cases that were easy to work in, and were one of the first to start marketing dual-chamber cases and extra-wide cases (which would later be emulated by Lian Li and Thermaltake), and to a lesser degree by others.
- They were made pretty well out of thick steel or aluminum, compared to many other cases of the time period, and had a basic powder coating that made them very resistant to scratches and dents.
- They were also customizable according to preference.
- If you wanted to make a mini-server with 20+ HDDs, you could do so via fan+HDD cage mounts.
- If you wanted to make a mini-server with 40 2.5" SSDs, you could do so via fan+SSD cage mounts.
- If you wanted to put massive rads (such as Alphacool's Monsta rads), they could accommodate 2 of them + push-pull fans on each.
- They could even be stacked; you could theoretically stack 2 or more cases on each other, or more commonly, you'd buy the pedestal add-on sub-chassis that served as either dedicated radiator space or expansion for another PSU, and mount that on top or on the bottom of the core case.
Basically, they were the cases one spent money on if they wanted something that would last, and could be upgraded as newer parts were released for (again, this is before 3D printing became a thing). As it was all standardized by case model, and for some parts, universally compatible across their lines, you could be sure that the parts you buy later on would always work with the case, compared to regular case makers where support for cases fades out as new trends and models come in.Their nearest rival is/was MountainMods, which also specialized in modular, sheet metal cases (although the quality and finish was nowhere near as nice as CaseLabs'), and I'm not even sure if MountainMods is still actually in business or if the site's just abandoned. MountainMods at least survived long enough to see the mining boom; producing a few cases specifically for GPU-based mining.
Then it is just the problem with our cases costing a leg and an arm, but we're also looking into that. Outsourcing manufacturing to China won't be a solution for us. Thank you so much! Always nice to get well wishes like this. Yes, you can! And after a while you can even get a updated front I/O with USB-C! Glad to hear that you're excited. We at CaseLabs are excited too!
Front I/O with USB-C will be a thing once we start updating existing models. At the moment we're talking with a contract manufacturer in Sweden, close to where I live. We've also had an initial talk with an Austrian manufacturer and looking for an North American partner. I think CaseLabs is in a good position as is. It can always get better. We have some "full-blown aquariums" right now if we look at the size. I won't compromise with the design, quality or functions of the case. If I did, it wouldn't be a CaseLabs case any more. I like the brand and the aesthetic of the cases, otherwise I wouldn't have bought the IP.
With that said, I think there can be some improvements on the looks and design, but nothing like "a steel frame and six tempered glass sides". I like what Fractal did with North, Ridge and Define. I like Phanteks Evolv too. I don't want a big single piece of tempered glass for the side. A door with a tempered glass window is okay. I don't have all the details but from what I have heard the Trump tariffs on aluminium made the price for the material increase, because CaseLabs wasnt really a big "player" in the aluminium industry they couldn't just go and buy a bulk load of aluminium before the prices increased. This led to an 80% increase in cost of aluminium for them. At the same time, either a client for the parent company CFC or for CaseLabs itself went bankrupt and couldn't pay their bill so CaseLabs/CFC in turn couldn't pay their bills.
Some people don't think that is true and I don't know enought about it to try to tell them different. It's just what I know. I've also seen financial statements leading up to, and into 2018, and CaseLabs were doing better and better each year. CaseLabs is/was a boutique brand. Small volumes, almost all tailored towards the individual customer. You're right that it is a tiny fraction of all the PC builds and that is also why the prices were so high. If you have expenses like employees, machines and workshops you need a certain volume of sales or else you're gonna bleed money paying all that with only a couple of sales each month (I'm not saying that CaseLabs only had "a couple of sales am month", I'm talking more generally now).
While we still want to offer the best of the best, with the prices that comes along with that, I don't think that is a sustainable business practice if you want to continue to exists. So we're looking into branching out and developing more affordable cases too. So we can have our cake and eat it at the same time. I agree with you, and that is one thing that I want to focus on developing once we're done updating our existing models. Daniel, my partner in crime, is onto something similar like a design/submission tool or working with/collaborate with others. I do agree with him but I see the problem with taking on outside designs because they need to go through a lot of iterations before the design is finalized and then you might only sell one case. For us to turn a profit from that... I wouldn't even want to think what a case like that would cost.
But I do like the idea of collaborating with like tech youtubers, content creators and do limited runs of cases. That's about what I have heard. CaseLabs actually did pretty well leading up to, and into, 2018 when they went into bankruptcy. Thank you so much for your kind words! It means a lot for me and the team. :)
Yes, we are aiming to expand our product line. I don't know if I want to touch the design too much, I kinda like it, but there are some improvements to do and our fans will have a say in what they want to see in new cases.
I can assure you that me, Daniel and Eric are all superfans of CaseLabs. Daniel, that crazy guy, has like four cases. One he bought from CaseLabs and the rest he bought from other sellers and scavanged parts for. He's a bigger geek than I am since I only have a brand new SMA8 that still lies unopened. Ordered it in September 2017 if I remember correctly. SFF isn't the only thing we're aiming to do. I know that Eric, another team member, likes SFF and I think it is something that is missing from our product line-up right now so it feels natural and right to a SFF case or two. We'll also look into other form factors and other sizes.
My idea is that we have a couple of cases for all form factors and in different sizes and needs. We might not be able to do that, but we will sure try our hardest to do it. Hello!
So, what would be a case that doesn't feel like "same-ole, same-same, boring AF, no-design-effort, rectangular box"? What features should it have? What form? What is an innovative design that you would like? I kinda agree with this. You can see different design concepts like what Fractal Design has done with North, Ridge, Torrent and Meshify. But other than that it isn't really that much to innovate if you don't want to go with a not-so-practical form like the ones you mentioned.
I agree that the looks of a CaseLabs case can feel a little bit dated somethimes, but I'm nostalgic and like it. We could always experiment with other looks on new cases and we will gather input from fans, friends and customers. More or less this. The parent company was called California Fabrication Company, or CFC, and shared a workshop with CaseLabs. CFC had been around since the 70's I think and CaseLabs since like late 2000's or early 2010's.
I like your idea of working out an agreement with OriginPC or iBuyPower and have to look into it later on when things settle down. As far as rebranded or custom merch, if we decided to make fans, distroplates, cables etc we'll probably do it ourselves if we can, or at least design them ourselves and have a reliable contract manufacturer do them for us. I wouldn't want to go the route that others do and offer the same merch with a diffrent label. That doesn't feel like CaseLabs.
Power distribution passthrough or power points is an interesting idea. I'll keep that in mind and see if it is doable once we start looking at desgning new cases. Some people don't believe it and it is fine. Others do and it is also fine.
What "slightly problematic business practices" would that be? Sounds nefarious, or do you just mean "manufacturing expensive cases that doesn't sell well and doesn't generate enough revenue for the company to say in business"? I had a look at the finances leading up, and into, 2018 and it all looked fine to me. CaseLabs was doing better and better each year. But that is history, we're a different company and will try some things to stay in business. We'll sell world wide once we open. :) You can always buy a case with a solid side panel. Unlike other cases you get to customise your case to a very high degree. Don't like acrylic? Upgrade to tempered glass! Don't like tempered glass? Go with a solid side panel instead. I'm glad that you're satisified with your Corsair 110q, it looks like a solid (hehe) case! Silent padded panels is something that would be nice to include in our updated models. Updated front I/O with USB-C will be a thing once we start updating our existing models. That's more than I knew. Very interesting to read. Must have missed that post. A very comprehensive list of what made CaseLabs so great and what I hope to continue on once we've brought back this slumbering beast. :)
Modular pieces that can be flatpacked, just like Ikea does it.
1) The flat-packed modular idea is cool IMHO, and would certainly reduce shipping & warehouse costs...
2) Some not-so-same-same examples that you could possibly consider for some ideas:
A. Thermaltake TT900 - (what a beast @55lbs empty) perhaps without so much glass... I still have one of these from a few years ago, and it was so flexible & easy to build in, I was frequently reconfiguring it just because I could, which was taking up way too much of my free time :)
B. Azza Pyramid - unique & cool for sure but definitely a niche item :)
C. Phantek's Evolve Shift XT - yea still a little rectangular, but adjustable and with some flair added in
D. Cougar Gemini X - again maybe cut back on the glass a little and maybe make the angles all over
E. Thermaltake Level 20XT - I used this for my son's gaming rig and it was such a cool and easy build, several of my clients wanted them too...perhaps a little shorter but wider and a little less glass would work too ?
F. Cryorig Taku - sweet minimalism for sure.... perhaps a slightly larger one for ATX boards ?
G. Streacom DB4 - same as F above :)
As you can see, most of these avoid the typical failure points that I cringe at everytime I see a PR for yet anutha over-hyped & disappointing boxed-up conflaberation that gets labeled as "NEW"
Regardless of design or style, all "NEW" cases must have USB-C ports, functional/flexible cable management, and a wide variety of finishes/colors/surface textures..and either ship with all fan mounts filled (meaning don't build places for 6-8 fans but only include 2-3 fans in the box), or NONE AT ALL for a lower price point.....
Just something to think about :D
>mfw
CaseLabs actually did flatpacked modular pieces already and that is what we intend to do now too.
And funny that you brought up IKEA. I've always said that if we do get around to update our assembly guide we should take inspiration from the IKEA manuals. ^^ I know that Jim (or some other CaseLabs representative) talked about why CaseLabs didn't do more custom jobs anymore and listed the same reason you gave (the cost for doing this would be more than they could charge for the service). Thank you for your input, I really appreciate it!
CaseLabs actually shipped their cases flatpacked when possible. My own SMA8 is still flatpacked in its unopened original box as we speak.
I agree with you that there are some ways we could introduce a new case into our product line and not have it feel like it is just another metal box same as the others. With that said, I don't think we'll ever be as bold as doing a pyramid or doing a steel frame glass sides. That's just not how or what we are, at least not right now. I think it is important to try to conserve the identity of CaseLabs while still trying to do something new design wise. Cases like Phanteks Evolve Shift XT, Cryorig Taku, Fractal Design Node 202/304/804, Fractal Design Core 500 is probably where we can be headed but putting our own identity on such cases.
Updated front I/O with USB-C will be avaliable for all cases once we start updating our old cases and designing new ones. Flexible cable management is absolutely possible in our cases and we offer up to eight different colors on our cases. Regarding finishes and surface textures, that would make a already expensive case even more expensive because now we have even more options and might need to hold parts for everything in our warehouse. Our cases ships without fans because we believe that the customer should get to chose what fans they want (and often they are not that great). I almost always switch the fans that comes with the case for Noctuas. Ouch. May I ask where you live?
Agreed on the identity and fans, I would also prefer to choose my own for every build (just not those gawdy notchurners :)) instead of having an ever-growing collection of fans that I had to replace to get them all the same.. and good to hear on the updated I/O panels too !
As far as finishes/textures, I know that would be an added cost, and you could certainly limit it to a few selections, or perhaps make a few "special/limited editions" that would only be produced IF/AFTER a certain number of customers ordered or put down a non-refundable deposit on them...
We've also talked about doing something like "Massdrop". Yeah, I agree. The BH4 is nice and all, but I think we could go a little smaller than that. Shave off some width of the case and it would be awesome. I recently looked at SFF cases just for inspiration. I like cases like DAN Cases A4-SFX, GEEK N500 Lite, GEEK G1 and G2, GEEK M5, the Raw and Ghost from Louqe (also Swedes!), Sliger SM550, Fractal Design Node 202, NCase M1, Thor Zone Mjolnir etc. I think all of them are sub 10L so it is possible to make a small but beautiful case. In a optimal world we would make like a 5-7L, a 10L, a 15L etc. But that might be to many cases all at once. We have to discuss that once the time has come for it. :)
In the mean time, are there any SFF cases that you (or anyone else for that matter) feel like this is the best SFF case out there? Or something that you just feel is visually pleasing etc? Would love to have input from you all!
Another techtuber, GamersNexus doesn't really do collabs, but it might be interesting to do a GN-based case that hits all of his criteria (except cost) as a limited run case (at least unless financials turn out well enough to do regular "drops" with GN and their fanbase).
Beyond that, and while it might not be a popular suggestion here, you could also consider testing the waters with small to mid-size cases and collab'ing with the anime and anime-like fandom, the way HYTE (iBuypower's in-house brand) and ASUS have done to general success (moreso for Asia-only tech company mascots). I'd also add Digital Storm to the mix, they've done plenty of amazing work in massive cases (several of which again, were featured by LTT), and any of the other boutique PC builders. Many of them tend to either order high-end semi-custom cases for their top builds (Digital Storm and Origin PC), or use high-end cases with the branding sanded off for their builds (iBuypower did with several NZXT cases in the past). Power distribution would be great; moreso if you can somehow work that onto the motherboard tray, allowing for clean cabling to the EPS, 24-Pin, and GPUs, while also having some discreet passthroughs for things such as SATA data cables. It would make it much easier to install too, after having slid the tray in, and just plugging things into it front and back. Granted, this is probably only viable for the large cases that do have the pull-out motherboard tray.
And if things work out well enough, maybe consider some updated interior panels for liquid-cooling pass-throughs too.
Both examples (power distribution passthrough and liquid passthrough) blatantly exemplified by Digital Storm's custom Aventum-X case, which is what I had imagined CaseLabs would have done if they had survived to now, taking advantage of the increased focus on grand watercooling setups from the likes of Lian Li's O11 Dynamic (a very popular liquid cooling case with a distro block up front) as well as the increased focus on "clean cabling". While custom jobs seems unlikely, I do hope you'll eventually be able to offer some pre-designed patterns that could be requested on order down the line at extra cost. For example:
We've discussed doing distro plates for our cases and I think we will move on with that idea once we start designing new cases. We'll probably have to work with someone with the know-how to design and manufacture distro plates, but they will be made to be perfectly compatiable with our cases. I wish that dude with the awesome looking moustache from bit-tech still posted videos. I loved his
AORUS Ensis
and Aquaceras
Skunkworks
Steve at Gamers Nexus would also be someone that I would love to work with. He is soooo knowledagble and passionate.
The anime fandom collaboration is something new to me. It would also be fun to do but something that probably won't happen for a long time, if ever. Great suggestion! I'll keep that in mind once we're operational and start looking for collaborations or other business partners. While it is not my area of expertise I think we could try it out, just need to find someone that has experience with that type of design. I would be willing to give it a go if we do find someone that can help us out.
Regarding liquid cooling pass-throughs, we've talked about this in our Discord community and we will look over the pass-throughs once we start the revisions of each case. There were some issues with the holes in the grommets being to large so the tubing didn't fit snuggly in them. We're talking about replacing them with standard pass-through fittings. One thing to keep in mind that we are probably taking away some freedom in how to do runs if we decide to put a pass-through fitting at "this place" instead of "that place". But it would probably be okay.
The power distribution on the Digital Storm Aventum-X looks amazing. Now I'm totally sold that we should do something similar. :)
Regarding the distro plate for CaseLabs cases, it would either go in the front like the Lian Li O11 Dynamic you mentioned or where the reservoirs would go (in between the motherboard and the front) which would be my preferred placement of a distro plate in a CaseLabs case. Great suggestions. I'll think about it. I'm not negative about the idea and as long as there are customers willing to pay for it I think we should offer it. If it costs... just pulling a number now... $150 USD for a custom part, someone is willing to pay that and we still make a profit from it I don't see why we shouldn't accomodate that customer.