Tuesday, June 13th 2023

Diablo IV Crosses $666 Million Sell-Through within Five Days of Launch

Diablo IV had the best-selling opening in Blizzard's history, crossing an auspicious $666 million in global sell-through in the first five days following its June 6 launch. The latest installment for the Diablo series, and Blizzard's fastest-selling game ever, is the box-office equivalent of the biggest opening week of the year. The heroes of Sanctuary, the world in which Diablo is set, have already played more than 276 million hours, or more than 30,000 years.

"On behalf of Blizzard, we want to thank the millions of players around the world who are immersing themselves in Diablo IV," said Mike Ybarra, President of Blizzard Entertainment. "Diablo IV is a result of our incredible teams working together to craft and support genre-defining games, build legendary worlds, and inspire memories that will last a lifetime. We're humbled by the response, proud of the team, and remain committed to listening to our players and ensuring Diablo continues to exceed expectations for years to come."
So what are players doing with all this time spent in Diablo IV?
  • 276 billion demons killed since Early Access: nearly 35 times the global population.
  • Players have been vanquished over 316 million times
  • …over 5 million of those vanquishings were at the hands of the Butcher.
  • But they're not falling alone - players have created a party with friends over 166 million times.
  • 163 players have made it to the maximum level in Hardcore mode, where deaths are permanent.
When players haven't been playing Diablo, they've been watching it - Diablo IV was the #1 game on Twitch from Early Access on June 1 through June 9, breaking Blizzard records for both hours streamed and watched over a similar period.

Blessed Mother Lilith is pleased with your devotion, mortals.
Diablo IV is available now, featuring cross-platform play and cross-progression on Windows PC, Xbox Series X|S, Xbox One, PlayStation 5, PlayStation 4, plus up to four player co-op, including two player couch co-op on consoles.
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52 Comments on Diablo IV Crosses $666 Million Sell-Through within Five Days of Launch

#51
kapone32
Vayra86Big studios are great places for those who love to work in a comfort zone and never take risks indeed. Those people look for safety. There are two types of workers, those bound to the company and those bound to a kind of job they love. Talent is found in the second group... And its the first group to leave a big studio when they are directed to make POS number umpteen.

There is a rare occasion of talent found in the first group too, but still, those people are highly malleable, and it always shows in the final product.

This divide between types of workers is exactly the divide you see between AAA and indie content, even though triple A can still present its small splashes of true originality or brilliance, the overwhelming amount of innovation does not happen there. Its inherent to people who feel safe in their line of work, safety breeds laziness.
I work for one of the biggest Utilities that is traded as a Public Company in my Country. Most of us see not jobs but careers. I am helping to support the electronic world of communication. I have seen some absolutely wonderful things and learning all of the materials, poles, cables and equipment in inventory is interesting. How does the Company reward my curiosity? They have free Food Truck Wednesdays and even though the rest of the World has gone back to work we had a referendum that makes it that I can't see myself going back to work for any days of the week in the office.

There is something to what you are saying. Since Gaming houses were established in the 80s, they followed that narrative that means the least given for the most profit and the concept of career into job.
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#52
bug
Vayra86True

I'm a strong believer though of the idea people should do something they really want to do. I've done my share of work on the other side of the fence, and... well. Its not healthy. Especially not in somewhat creative professions. It sounds very manager-y, but its really important people do something they excel at. For everyone involved.
Software developer here (never games). Most of my projects ended up pretty whacky. But yes, it's so good for mental health when things just make sense...
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