Amid rising global energy concerns, leading-edge PC component brand Cooler Master is launching its Green Guard Program in an effort to bring focus to PC power supplies and the environmental effects of modern desktop computing. "As one of the top brands in the PC power supply market, it's truly exciting to be able to present an energy efficiency program that educates and gets people involved. Through the Green Guard Program we hope to make more people aware of the importance of being energy efficient." says Joey Cheng, Product Manager of Cooler Master's PSU Division. To celebrate the launch of the Green Guard Program, Cooler Master also announced an exciting contest that gives users the chance to win some incredible prizes, one of them being a brand new 2008 TOYOTA PRIUS. Those wanting to know more, can enter the Cooler Master Green Guard website.