Tuesday, May 27th 2008
Universal abit Reportedly to Leave the Motherboard Market?
DigiTimes is reporting that Universal abit may abandon the motherboard business after evaluating the success of its upcoming Intel 4 series lineup of motherboards.
Source:
DigiTimes
Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-teir makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.
In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources.
35 Comments on Universal abit Reportedly to Leave the Motherboard Market?
:toast:
i <3 abit
but, I could be wrong - stranger things have happened in the past (like AMD buying ATI).
its sad to see Abit go - I have never had the pleasure of owning any of their tech but most of the stuff I heard were good things. - its a shame.
in a world where competition is like a pack of dogs fighting over a peperami meat snack - Asus's monopoly/strangle hold/empire has just had a moral boost/expanded.
sure there are other companies out there who make mobos - but Abit was one of them that was always geard towards the enthusiasts bang for buck factor.
Not sure what the article means though as the P45 chipset isn't really out yet? Maybe the article meant the P35 chipset but that has been a real strong seller. The IP35-Pro has been a solid winner, over 700 positive reviews at NewEgg and 2X Customer Choice Award?
www.newegg.com/Product/Product.aspx?Item=N82E16813127030
The IP35-E sold really well when they had the rebate going on with it. I remember it selling out numerous times during that period. They actually discontinued it and then brought it back.
My board works fine and uses common chipsets (Marvell, Realtek and Intel) so I am not afraid of driver support. BIOS works well and has support for all current Intel processors.
My next upgrade I'd definitely consider Abit again if they were still around.
2x KN8 Ultra
2x NF8-V
1x AN8 Fatal1ty SLI
2x AN7
The only problem that I've ever had was with one of the NF8-v's recognizing a ram stick and that might be an OS problem more than anything...
People often associate Abit with poor quality, but I've had quite the opposite experience. I'd gladly buy an Abit over another brand any day.
unless you're ASUS or GIGA targeting the 1337-shelf market. In which case, mobos are bloated and way overpriced ($350+ anyone?).
I don't have any room to talk, though . . . I bought one :ohwell:
3 different times :p
I think the company i would like to see get the abit name IF it where sold would be biostar, market their tseirse and tpower boards under the abit name, that would rawk.
as to asus and gigabyte and the like, they have conntracts with large OEM dealers like dell, compaq, hp, gateway/acer and a slew of others, (As do ecs and foxconn, acctualy these 2 also make boards for asus and gigabyte as well as other makers so they are safe lol)
meh, i wana see biostar get itself into a possition to contend with asus and the other top dogs in the enthusist market, not they are trying and some of their boards are truely kickass, they just need to bring out better initial bios, but thats true for EVERY current board maker, they rush boards out and then spent 6-12 months trying to get the bios right.....(yes this frustrates me)
also i would like to see supox we well, they deserve it, epox boards and support alwase treated me well, i think they could do well if they can get their boards into retail channels.
I tend to stick around the $100 price mark these days. My last 3 boards have been a $110 A8R-MVP, $90 (open box) A8N32-SLI and $65 (after MIR) IP35-E.
Their BIOS update is another story though. lolz. really slow progression..
@all: Abit already "died" in Europe for some time. Like business, not like brand. Now they will die as business in Asia, too.
That - in a nutshell - is Intel.