Retailers take the biggest part of the cake always!
QUOTE]
Selling alot of product I know this isn't the truth. The OEM takes the largest piece, and they reallocate some "funds" to certain specific companies as they see fit, or as they need to. Then you add price matrixing in, so a cheaper part costs much less to make, and you make more.
I doubt NV or ATI pay much more than $25 for a new cutting edge card for total manufacturing costs. You have multiple companies who pay their Cost of Ownership with a large contract like making PCB's from ATI, then sell the tech advancement they get to other companies as a benefit, and mark up their prices and run with that untill they get mainstream again, then it happens again.
I really can't wait to see what this new card brings, i will be very disappointed if it doesn't outperform the single GPU ATI solution by at least 25%. I need a new card and am waiting for either the 2GB version of the 5870 to drop, or this if it has enough memory. More F@H PPD and new games at fullscreen with no choppieness.