I don't recall any articles at the press defending AMD and asking from their readers to concentrate on the card's performance. Do you? The press attacked AMD back then. The press is defending Nvidia this time. That different approach makes people react differently. Also in the case of AMD the problems with the gpu clock where spotted from the first reviews. In the case of 970 Nvidia was lying for months and we wouldn't have known about that for even more months if no one had noticed that. And what does the press do? Accepts Nvidia's explanation that even they didn't know about that.
The press is also attacking Nvidia. The issue lies with what was designed by the engineers and what was sold.
I believe in using facts, not rumour to support any logical discussion where I state an opinion.
Given Nvidia could be lying about the processes that led to this issue, we can't know the truth. Only Nvidia does, therefore I can't have any genuine opinion on that. All I know is the card isn't suitable for a very small % of users. As long as people are allowed to return cards, its actually okay.
Further, Nvidia should do something about the 512mb memory usage and pursue that avenue. If not, perhaps those angry enough can consult the lawyers.
Should Nvidia address this issue formally? Of course they should.
It doesn't detract from the red mist and some green, that has descended into a rabble of noise though.
The issue isn't closed and it will hurt Nvidia, hopefully they will do something but we'll have to wait and see.
As for AMD, its fair to bring them in as they have misled in the past (bulldozer cores, dysfunctional crossfire, throttling etc) but they were caught out as soon as most things released. I personally ditched AMD after my not so awesome £1000 hd7970 water cooled crossfire let down. It was just as bad for me that so much investment was broken (to my eyes) in most dx9 titles. They never fully fixed dx9 crossfire, enough time progressed that dx10 was prevalent.
Both teams are dishonest but yes, as an Nvidia owner I agree Nvidia are worse.
Anyway, I can't be bothered posting anymore because the terrible merry go round of these spurious posts with more emotion than fact are wasting my precious hours.
BTW, only solution is a sticker for all 970 retail boxes that can be plastered over the 4gb text that reads, "3.5". And driver work to eliminate that problematic half Meg.