What's wrong with all of you? How was this card advertised?
"A card for 1080, for a mainstream gamer. Fairly priced."
And what it is? Hmmm, it performs as 970 (for less price) - it's a candidate for replacing my few years old, mid-range card. Will probably wait better cooler, though.
1440p/4k lovers - go buy what actually can move your games, spend 800eur - we're not in the same class. But take a look (on Steam, for instance) - how many people actually PLAYS 4k? And how many people actually owns integrated GPU... You'd be quite surprised by results, judging by comments here...
And for save-the-planet bunch: what's your PSU wattage? 300W? 500W? You go to flame wars for 20W - one energy-efficient lightbulb equivalent. Sorry, I don't agree with your logic - as long as I own a fridge, freezer and several kW-ranged home appliances. Hell, my wife's hairdryer uses 2kW. So, if I gamed heavily 12h/day, I'd use the similar extra power as she does on daily basis...
I guess most posters here are quite distant from the real world and real life and expect no-energy consuming hardware able to run most demanding games of today (quite high expectations), and don't care at all about the cost of it (quite low expectations - I pay attention on cost greatly). Go ahead, tell me that extra 20W (applies to various hardware wattage comments in the past) will return 600eur soon. If you think so, then you obviously don't pay electric bills - your parents do...
I don't claim that this card is ideal - but do that it does what they said it will. Mainstream gaming, decent price. Look at the Performance/$ (and Watt/$, save the whales). And if the principle "no way in hell that I'll ever pay 500eur (much less 1000) for a GPU" is applied, than I have to accept 1080p gaming (not that hard at all) and mid or low range.
One other thing - 1060 in JULY? Vega in OCTOBER? They're both lying, if you ask me...