Marketing != PR. Dude, really ? Do you not know the meaning of these words ?
Public relations (
PR) is the practice of managing the spread of
information between an individual or an
organization (such as a business, government agency, or a nonprofit organization) and the
public.
[1] Public relations may include an organization or
individual gaining
exposure to their audiences using topics of public interest and news items that do not require direct payment.
[2] This differentiates it from
advertising as a form of
marketing communications. Public relations is the idea of creating coverage for clients for free, rather than
marketing or advertising.
But now advertising is also a part of greater PR Activities.
[3] An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.[4] The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms,
businesses and
companies,
government, and
public officials as
PIOs and
nongovernmental organizations, and
nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager
Marketing communications (
MC,
marcom(
s),
marcomm(
s)) uses different marketing channels and tools in combination:
[1] Marketing
communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from:
advertising,
personal selling,
direct marketing, sponsorship, communication, promotion and
public relations.
Please enlighten me.
