OWC Announces Atlas Pro Series Media Card Storage and Reader for Photographers, Videographers, and Content Creators

[TheLostSwede]

OWC, the premier zero-emissions Mac and PC technology company, and a respected provider of Memory, External Drives, SSDs, Mac & PC Docking Solutions, Network Attached Storage, and Performance Upgrade Kits, announces the OWC Atlas Pro series of high-performance media cards and reader. Like the Atlas rockets that powered the historic Mercury human spaceflights into full orbit, the OWC Atlas series will launch your creative capabilities into another world.

OWC has been safely protecting Mac and PC users' data with high-performance storage solutions since 1988. Drawing on our experience as a leading developer of flash storage since 2010, we've engineered OWC Atlas Pro media cards with advanced performance and data management technologies to maximize the capabilities of your DSLR, mirrorless, and video camera. The OWC Atlas Pro cards let you go from shooting to transferring RAW images and up to 8K video footage to your computer with the highest workflow efficiency. Whether you're an aspiring social media influencer, visual arts hobbyist, drone pilot, or accomplished creative professional, you can trust the OWC Atlas Pro media cards with your irreplaceable shots.




OWC Atlas S Pro
OWC flash storage solutions are run through intensive performance testing so creative professionals can depend on real-world speeds in their workflows. Truthfully listing Atlas S Pro cards for reliable performance up to 276 MB/s write and 290 MB/s read speeds defines our commitment to the "OWC Difference," which ensures you'll be completely satisfied these SD UHS-II V90 cards will deliver the performance you are counting on.

• Pro speed: Up to 276 MB/s write and 290 MB/s read real-world speeds for shooting huge photos, burst photo sequences, and recording up to 8K video
• Advanced: Uses advanced pseudo-Single-Level Cell (pSLC) flash memory to deliver 10X higher durability than ordinary SD cards and blazing-fast speed across the entire card capacity so massive still files and 8K video will write and download fast
• Efficient: Fast read speeds let you offload data to the computer for immediate file access and quicker post-production
• Tough: Impact, bend, shock, UV ray, and x-ray resistant
• Compatible: Fully compatible with a wide variety of DSLR, mirrorless, 360-degree, VR, and cinema cameras
• Flexible: Backwards compatible with UHS-I SD devices and readers
• Worry-free: Up to 5 Year OWC Limited Warranty

OWC Atlas Pro and Atlas Pro Ultra
The OWC Atlas Pro and Atlas Pro Ultra CFexpress Type B memory cards are rugged and OWC Beyond Fast. They're ideal for professional photographers, videographers, and content creators who need to capture every crucial moment at confidently one-time events like sports, weddings, and concerts.

• Consistent: Atlas Pro Ultra delivers sustained 1400 MB/s speed for rapid-fire burst mode and high resolution 8K video capture
• Pro speed: Up to 1500 MB/s write and 1700 MB/s read peak speeds for smooth 8K capture and continuous high frame rate burst mode image capture
• Advanced: Utilizes the latest flash storage technologies to provide leading-edge performance, durability, and reliability
• Efficient: Fast read speeds let you offload data to a computer for immediate file access and quicker post-production
• Tough: Impact, bend, shock, UV ray, and x-ray resistant
• Supportive: Fully compatible with the latest Canon, Nikon, and Panasonic cameras
• Backwards compatible with XQD devices
• Compliant: Fully meets CFexpress Type B 1.0 and 2.0 specifications
• Worry-free: Up to 5 Year OWC Limited Warranty

OWC Atlas FXR
Sized similarly to a debit card, the OWC Atlas FXR is the smallest Thunderbolt CFexpress card reader. It allows you to transfer video footage and photos on location, studio, or the edit suite to virtually any Thunderbolt or USB port-equipped computer or tablet at over 1500 MB/s speed. Nearly 7x smaller than other Thunderbolt CFX readers, bus-powered Atlas FXR easily fits into the smallest camera bag, so you can pack more accessories to help capture amazing content.

• Flexible compatibility: Works with past, present, and future Macs, Windows PCs, iPads, Chromebooks, and Surface devices
• Extremely fast: Supports the maximum performance capability of CFX cards, Thunderbolt, and USB interfaces
• Read at warp speed: ingest video footage and photos at over 1500 MB/s
• Ultra-compact: About the size of a debit card and up to 7x smaller than other single readers
• Travel-ready: Bus-powered, so no power supply or power cable needed
• Stable: Non-skid rubber feet keep the reader in place
• Plug and play: Includes Thunderbolt cable with tethered USB-A adapter
• Worry-free: 2 Year OWC Limited Warranty

Pricing & Availability
The OWC Atlas S Pro SD UHS-II V90 SD media card is available now in 32 GB, 64 GB, 128 GB, and 256 GB capacities starting at $49.00
The OWC Atlas Pro CFexpress will be available early Q2 2022 in 256 GB, 512 GB, 1 TB, and 2 TB capacities
The OWC Atlas Pro Ultra CFexpress will be available early Q2 2022 in 320 GB and 640 GB capacities
The OWC Atlas FXR will be available in early Q2 2022

View at TechPowerUp Main Site

 

[Chaitanya]

Pricing for SD card seems reasonable but would like to see reviews and prices of all the cards.

 

[Ferrum Master]

Pricing for SD card seems reasonable but would like to see reviews and prices of all the cards.

Last time I saw Swede with SD card news was about that Samsung PRO Plus card capable of 160/120RW.

Did a preorder on Amazon.de, should have been there in October... it is still MIA in January, got a refund.

Those things end up somewhere who knows where. Paper launches?

 

[Chaitanya]

Last time I saw Swede with SD card news was about that Samsung PRO Plus card capable of 160/120RW.

Did a preorder on Amazon.de, should have been there in October... it is still MIA in January, got a refund.

Those things end up somewhere who knows where. Paper launches?

It certainly seems like shortages are taking their toll on camera industry. Too many delays and long queues along with scalping are making it difficult to get anything at reasonable price and timeframe(I had ordered Canon batteries 2 months back and still no delivery of those).

 

[Ferrum Master]

It certainly seems like shortages are taking their toll on camera industry. Too many delays and long queues along with scalping are making it difficult to get anything at reasonable price and timeframe(I had ordered Canon batteries 2 months back and still no delivery of those).

Holy smokes... I would order some china ones... I've got some almost good ones lately for my Sony... the heck you can order 10 of them in price of one original.

 

[Chaitanya]

Holy smokes... I would order some china ones... I've got some almost good ones lately for my Sony... the heck you can order 10 of them in price of one original.

There are some decent 3rd party makers from whom I generally get batteries but unfortunately none of them are making LP-E17 sized batteries so I am stuck with Canon original ones. for Sony I would recommend giving Nitecore batteries(they have LP-E6 sized batteries and they work well for my needs) a try(granted you have a local shop who can help you dealing with RMA in case of a DOA).

 

[Ferrum Master]

There are some decent 3rd party makers from whom I generally get batteries but unfortunately none of them are making LP-E17 sized batteries so I am stuck with Canon original ones. for Sony I would recommend giving Nitecore batteries(they have LP-E6 sized batteries and they work well for my needs) a try(granted you have a local shop who can help you dealing with RMA in case of a DOA).

Yes, I have nitecore too and an external dual charger from them too, very handy on trips(when we had those really). Feeding that charger from power bank and rotating the batteries around like ammo. For the price, I really can't argue.

I've ordered some 3d party batteries and took apart them to change cells to mine taken from mobile phones, as I have them like dirt. At least I know those cells are good.