Yeah maybe like 10 guys go out and buy 4090 at 3000usd so "some people" is still technically correct, but at 1600usd the 4090 is selling in the hundred thousands.
Sorry for being harsh, but it really gringds my gears, when Lex doesn't seem to understand taht there is some supply and demand curve and there is some optimal point in it set by quntity and price variables. Also it's not just that curve, but also certain fixed overhead from company, which doesn't scale linearly with amount of units produced. This is truly economics 101, not some advanced shit. Market that could allow such a high expense is also dynamic and unstable, mining boom ending basically means that it got smaller and now RTX 4090 basically has to serve more gamers/prosumers. Despite the fact that Ada cards are basically cut down enterprise cards, nVidia just can't charge margins like they do with pro cards in consumer market and basically all consumer tier products are inherently lower margin products than enterprise ones and those are still lower margin products than data center ones. nVidia msot likely puts the most RnD into data center, that's why they already have newer arch and process node, then scale it down to enterprise, then sees the yields, stability and only then after long development process they finally end up as gamer products like RTX 4090. And your typical gaming bro is actually the most unstable and intollerant market as gaming is just entertainment and if gamer bro doesn't have cash for it, then entertainment and superfulous expenses are going to get axed first, therefore prices can't be too high for even RTX 4090, which already targets rich people with cash to burn. And hello, but we are now into worldwide recession, after what I would call a temporary boom (post lockdown people seemingly wanted to spend a lotand stocks went high for no reason), therefore nVidia won't sell as many cards in general and units soldwill be much lower for highest and high tiers of cards in consumer markets. Enterprises and data centers don't care so much about that, becasue they must buy cards to make dollars, but for us it's just gaming, maybe streaming and perhaps occasionally some amateurish video production. Having actual numbers would us see that effect more clearly, but Lex seems to be saying that it isn't how nVidia works and there are many people wanting and actually buying xx90 tier cards. He just seems to be disconnected from reality. Not to mention taht besides recession on worldwide scale, whole European market ahd energy prices climb times in price and people may legit go broke due to their energy bills, so unlike ever before, people are super vigilant about wattage of cards, which again makes RTX 4090 less appealing product. And even if yo uhave money for energy, perhaps you will save it anyway, just for showing solidarity. On top of all this, used cards got faster and cheaper. You can get GTX 1080 for 250 EUR and it beats RX 6600, not to mention that it is capable of running games at 1440p at 60 fps and medium-high settings, which is already above average gamer needs, therefore RTX xx90 cards aaren't a necessity or requirement for entertainment, but rather just something nice if you are feeling like yo ucan and want to splurge money on something superfluous. Reality is that such audience got squeezed hard and nVidia will have to take a haircut. Dutch tulips withered, the music stopped...
