I see that 100%, it's almost the reverse of the market share positions in terms of vocal supporters on forums (here and others), to a fault. It's turned into an echo chamber before and there's just no amount of reason that can break through that, I've bowed out before, knowing I'm getting nowhere. Even people that don't comment pile likes/votes which clearly show where their support lies, even when the argument is wrong/in bad faith/twisted narrative and so on.
Think of it a bit like this, you're in a room with three other people. You say the sky is blue, they say it's actually a pulsating fluoro pink, since they agree with each other, and have a majority, you're the odd one out and more often than not, no amount of reasoning with them will have them see you're actually correct, in that case what do you do? I drop it, let them be confidently incorrect and enjoy their version of reality.
Look I get throwing some support behind the underdog, who doesn't want an underdog to succeed? And who doesn't like heated competition for all? Those are great things, as is calling out bs when you see it, like pricing for example in this thread. What I see increasingly on forums is armchair psychology, armchair engineers, armchair company strategists, politics, schadenfreude, playing favourites (dismissing similar actions of one but crucifying the other, or lauding a good news story for one but not the other), copium, and some plain old hatred. There's probably more, and it'll probably get worse before it gets better.