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Good point, but one of the things in business is to maximize profit and not leave money on the table. AMD is doing exactly that. There is no need to hurt NVIDIA when AMD can also benefit from the high prices.![]()
AMD Radeon RX 7900 XT
This card exists for one reason and one reason only... To make the RX 7900 XTX look better. It's so stupid too because AMD had a real hit with the RX 6800 XT when compared to the RX 6900 XT. The better value should always be with the lower-tier card but both nVidia and AMD have bucked that...www.techpowerup.com
Funny no one is calling out the 7900xt the same way or calling Wizzard a shill for his editor choice award for that review.
Do people own AMD stock or something? People need to check their own biases if they are going to call out someone elses.
For pricing to fall. Both companies need to fail at this high pricing not just Nvidia because you hate them.
AMD pricing needs to fall even more because outside of this forum bubble which is generally more red loving, the general public prefers Nvidia as Marketshare numbers show. Higher AMD pricing causes higher Nvidia pricing which just causes a cycle of continuously higher pricing.
In addition, AMD lowering pricing would cause far more damage towards Nvidia business model and financials. However short term greed is what is keeping pricing high. E.g price the 7900xt at 699. and all of a sudden Nvidia's 3 or 4 billion dollar inventory is worth half since much of it is Amphere and Nvidia's high usage of North American engineers, versus Chinese ones makes their R and D budge not sustainable without price increases. Nvidia in 2018 spent 1.8 billion on R and D and AMD spent 1.4 billion. In 2022, Nvidia spent over 5.2 billion while AMD just spent over 2.8 billion. Subtract the money spent on CPU's and AMD is spending significantly less than a billion dollars on GPU's in a year.
Play their cards right and AMD can really hurt Nvidia, more than a short time financial benefit for themselves.
The price cut will come, but maybe game bundle comes first. We shall see.