IMO, they are placing too much focus on the wrong thing, and have done so since ray tracing was introduced.
Supposedly, the more "audience" a game COULD have, the more potential customers the game's publisher could have, so i find it VERY ODD for game publishers to PURPOSELY cripple their games by having such RIDICULOUS minimum requirements, which are AGGRAVATED EVEN FURTHER with ray tracing.
Were "the penalty" for enabling ray tracing like ... say ... 15% or 20% tops, THEN it would be justified, but "the penalty" is often in the 40% range and sometimes crosses the 50% mark (AMD cards mostly, but not always), which makes the tech premature, IMO: it needs to be developed further.
Were the game's minimum requirements "more down to earth" while ALSO having "higher quality modes", their games could have A LOT MORE potential buyers: the game's publishers are shooting their own feet ... with a cannon ...