All I know is that some cat gave me a bunch of crap on this forum recently for stating this exact thing would happen shortly when another cat asked about the current $1000 models.
Now that he can visually see it in a review, that guy will hopefully see this and understand, while others can begin to prepare for such an upgrade if it's potentially in their somewhat immediate future.
It's not even BF (where I thought some models may make their presence known) or after the first of the year (where many companies have stated they will have similar/better models; likely waiting to show them off at CES). More choice/value is coming to this market, and that is now provably evident.
When the competition is straight up a grand, ~$775-800 is a nice first step.
As I've said before, I'd *personally* wait until we see
32/34/39 tvs/monitors hit the market (or
1440p/360hz 27'' if that's potentially your thing or even if not) as then we will begin to have some kind of price scaling between them and TVs (in which a 42 is currently $1000) as markets converge (give or take 1440/4k and 240hz+ to some extent), but it's always each potential customer's prerogative. Just understand the 27/240 niche is about to become a whole lot less niche due to larger/superior options, as well as commoditization (I know that word triggers some people, but it's true) and therefore demand much less of a premium.
You see, the initial market is like the
Arya. Eventually we will get an
Ananda. Then a
Sundara. Okay, maybe not a Sundara, but maybe a
XS or price drops on
older models. Coming from a guy that bought a
Deva.
While 1440p/240hz OLED is certainly nice (especially for those that can't abide a larger size), I also think many people are going to find that scaling to 4k (for a tv or monitor) is going to be the norm before too long; balanced (1253p DLSS/1270p FSR) and quality (1440p) upscaling are going to rule the enthusiast roost vs native 1440p (or 960p upscaled). It's just going to over-all be better IQ and allow people more managable 'good' options, granted I understand there are some people whom prefer super high framerate and will pay the (imo absurd) premium to stay there. That is why you see the big push with DLSS/FSR to get out in front of it. I think the prices of these types of displays will follow hand-in-hand with GPUs to drive them, which one can only hope cards greater than 7800xt/4070ti fall in price below ~$700/800. That, again, is what I believe is the point of Navi 4 and Battle Mage.
I'm curious how quickly we'll see those potential matchings drop potentially by a third or even half (say a $600 Navi 4 + ~$500-700 27/32+ OLED vs the current option of something like a $1200 4080 and $1000 LG/ASUS swift). It will probably be much quicker than most people think, if they think about it at all. Already you can imagine a soon-to-be priced-dropped 7900xt(x) and this (type of) monitor being a better value option than what came before.
A market shift is coming, 'tis but the beginning. Good on this company for leading the charge, and TPU for making this (currently lesser-known) option more visable to
that guy the uninformed.
I, for one, welcome the second coming of the
Korean 1440p/120 revolution, whatever your preferred flavor of size/rez/fr.
