You really need to escape copium mode
That's not copium. That's called realism.
Realistically, $600 for a GPU that's ravaging on 99+ % games at 1440p and absolutely destroys it at 1080p is not insane. It's a completely fair offer, especially considering what we previously had for such money:
• 2021, RTX 3070 Ti: poor VRAM capacity, basically the "now it's fine and devil may care what's later" kinda GPU.
• 2018, RTX 2070 ($500 but with inflation and +100 USD premium for well cooled AIB options taken into the consideration...): not really a 1440p performer, it was falling short in some games right from the start. Still is a reasonable 1080p option and can offer playable experience at 1440p with DLSS and lower settings.
• 2016, GTX 1080 ($600 = more expensive all things considered): even worse at 1440p, not even 100% ideal at 1080p with a couple games wiggling around 60 FPS mark. Became obsolete a year ago when DX12_2 titles kicked in and rendered this GPU helpless.
• 2014, GTX 980 ($550 = more expensive all things considered): 1440p ain't a thing. 1080p is a struggle at some titles. Went obsolete at about 2018 mark.
I agree with 12 GB being a little bit too little for this money. But this is one of the easiest things to mitigate by lowering settings and enabling DLSS. AMD GPUs are a greater rip-off at this point since they are now behind in
everything that's not VRAM.
Of course everyone wants to pay a couple dollars and get a GPU that's capable of a million FPS in every single game but it's not a giveaway, it's the real market. And $600 for this device is sane. And it will be sane up until AMD come up with something better than RX 7
900 XT at the exact same price point. 7
800 XT, however, falls down to $420ish territory. It can't be competitive at higher price anymore.