If I were to buy a 4070S, this would be the one. Hear me out.
First, it's the only card out of the box with near-Noctua Edition silence. And it's worth some $ to avoid any faffing about with custom fan curves, and having to run an extra Windows program to apply it.
The only other cards that have good enough cooling to possibly be silenced with a custom curve are the Aorus (even more $), Palit (not sold in US), and the Zotac. Which, surprise, is $650 on all the stores I checked. Not sure how Zotac tricked Nvidia into letting their review embargo coincide with the $600 cards. So I'm looking to save at most $40+tax in exchange for hoping that the Zotac will handle a custom fan curve that doesn't bottom out at a too-loud 1200RPM, even though the fan speed chart on the Thermal Analysis page seems to indicate just that.
By the way, all those other mentioned cards have worse energy efficency than the TUF. With my electricity rates ($0.44/kWh!), the power consumption difference could negate the $40 I saved on the purchase within 2-3 years. Speaking of which, why are all the AIB partner cards 4-8 W worse at idle than the FE?
There's also the option to buy the Asus Dual for $600, deshroud it (nice that I don't have to mangle the card to do this) and install two 25x120mm fans. After paying for the fans, I could save maybe $50 over the TUF, but the heatsink is weaker and that probably eliminates any noise advantage from the larger fans. And it's even more hassle than the Zotac.