They were. Now, we only have a couple NV GPUs boasting this "feature," namely an RTX 4090 (this one can't be arsed because if you're top-1 you can ask for whatever money) and RTX 4060 Ti 16 GB.
Today's MSRP of 800 USD for 4070 Ti Super roughly equals to 650 (inflation percentage for 2024 hasn't been calculated yet) dollars from 2020 and offers about 1/3 more performance than Ampere/RDNA2 GPUs of such an MSRP. Not to mention lower TDP and better feature set.
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This is not awesome by any stretch of imagination, true. But that's better than we could've expected from NV. I dunno what would've stopped 4070TS from selling at 900 USD considering it demolishes any AMD GPU at RT and this is the price range where RT performance does matter. 4070TS also ain't leagues behind in pure raster. It's just behind 7900 XTX (essentially being 83% as fast) and on par with 7900 XT (being <1% slower on average at 4K). I'm still pessimistic about Blackwell series GPUs because AMD don't even promise anything spectacular, let alone actually produce it.