Oh sure not a priority but most certainly 'nice to have'. Which means, there is a demand, and people dó care about it.
That's not quite what it means. Suppose you gift a ring to a thousand men in the USA.
You give them a choice between two items:
A plastic ring with a plastic diamond
A platinum ring with a diamond of the highest carat content
No man in the USA is going to prefer the plastic ring with a plastic diamond. However of those thousand men there is going to be virtually no one who would ever have bought a ring for himself.
This also nicely indicates the state of the GPU market and explains why the top 9 GPU do not have a single high end card.
Not because no one can afford it, in my country more than 80 percent can easily afford the most expensive GPU.
But there are other things people prefer to spend money on. The following list are all things people in my country would rather spend money on than a GPU, none of these things are vital.
Insanely expensive cars.
Dog or cat food and their toys
Clothing, no normal amounts of clothing
Very expensive airco for 4 hot summer days per year
Smartphones more expensive than thousand EUR and replaced by new models ever three years, not used for gaming
Trips to the other side of the world every few weeks
Ski or snowboard gear and lessons in the local artificial ski piste
Expensive alcohol, cigarettes, cannabis
Horse riding, and many people have horses
Jewelry
Expensive guitar, piano, drum, etc
Bouncy castles costing 250 EUR for a single day
Very expensive hi-fi gear
Expensive TV, refrigerator, washing mashine, dishwasher, automatic expensive vacuum cleaner
Almost everyone I know has minimun an expensive watch over 250 EUR
Usually they don't bother when they buy their furniture, and then they are faced daily with the fact that they didn't choose nice furniture. This means frequent a new kitchen and change of living room furniture
Wireless bluetooth speakers costing more than 400 EUR
Sailing boats or motorized boats
Chainsaws from 400 EUR
High amounts of money going to national lottery and scratch bonds
Camera surveillance on all sides of houses that look so poor that a thief will never break into them
..
I can find hundreds of items that are not essential in a person's life but to which gigantic amounts of money are given.