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ASUS & MSI US Official Stores Raise GeForce RTX 5090 & 5080 MSRPs

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It's not the scalpers. Asus + MSI did not raise prices because of scalpers. Nvidia did not release an incredibly small amount of cards because of scalpers.

Perhaps not in this particular case, but in general scalpers are often a issue and driving up MSRP pricing on many things. I mean don't care why Nvidia released the product the limited supply making issues like scalpers compounded further. It allows that behavior to balloon out of control to a larger extent.
 
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Perhaps not in this particular case, but in general scalpers are often a issue and driving up MSRP pricing on many things. I mean don't care why Nvidia released the product the limited supply making issues like scalpers compounded further. It allows that behavior to balloon out of control to a larger extent.
Scalpers are the surface visual cue to a scarcity. They are like flies, they just use every opportunity. During Covid with the added Crypto bubble, sure, you could blame them in part. Not now.
 
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Yeah, scalpers are just the symptom. But brick and mortar stores haven't raised the prices because of the scalpers, or because Asus, MSI raised their MSRP, or because 10% of tarrifs - it's because they can, there is still way more demand than there is supply. And the fact that the cards aren't selling at these "scalper" prices? Well, even AIBs admitted supply will be very limited for a long period, it's not just the release, or first couple of weeks, or because of the Chinese New Year... So they can sit on these few cards they have got, and maybe people will cave in and buy the cards at frankly insane prices. Perhaps all those AI / LLM / content creators they are supposedly buying them by the truckloads (still absolutely no proof of that).

Just imagine, who thought last year at RTX 4080 Super release that a year from that the cheapest card of similar performance will be 1600 EUR, not 1000 EUR?
 
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