TSMC Thinking to Raise Prices, NVIDIA's Jensen Fully Supports the Idea

[HisDivineOrder]

"The more you charge, the more you save," Jensen, 2025.

 

[NoneRain]

Good to see NVIDIA influencing the market in a positive way for consumers.
The more you buy, the more you save™

 

[Random_User]

This is blatantly wrong. Consumers have the ULTIMATE power, which is the wallet! If consumers stop buying, guess what? All those other companies, all their money, ALL of it dries up. All of it goes away.

The government isnt the solution to everything.

LOL. The second wealthiest company in the world, and the wealthiest semiconductor foundry, sit together with agreement to raise prices, without much conscent from the rest of foundry clients... yeah, the ordinary consumer definitely has a power of voice and action... yeah, they pretty much can go, scream outside, and get kick/*** themselves, free of charge. [Sarcasm ends here]

This is the wild wild west market, and the continuation of the crypto scam. If these cards won't be bought by the consumers, the AI gang will buy out them in a nick of time, even with much higher margins.

And yes. This is a job of the government, to put these mad dogs in place. This is obvious, how and where it all went, when the companies left "unattended". The market will not fix itself. It will serve only the greediest and most corrupt.

I agree though, that governments lack the supervision, or even go "in touch" with corporations. But the regulators, should definitelly widen their list of companies with anti-consumer behavior. This is time to finally make some order, in the mad rush.

 

[Lew Zealand]

Consumers not buying 1k$ GPUs won't make them cheaper when they can sell the same chips to the automotive industry for 5k$ or AI server farms for 30k$.

Exactly this. Nvidia's Gaming GPU revenue is so small it doesn't even cover the company's tax bill.

 

[Gooigi's Ex]

So I just heard that Nvidia has surpassed Microsoft as the most valuable stock company in the world.

So yeah I see why they would be fully onboard of raising prices.

 

[Redwoodz]

Well I think Jensen has just made it clear we need new pricing, so why don't they make the biggest orders pay more? Keep the monopolies in check, ensure a healthy ecosystem. Great idea Jensen since you already volunteered to pay more. Don't make the little guys suffer.

 

[trsttte]

LOL. The second wealthiest company in the world, and the wealthiest semiconductor foundry, sit together with agreement to raise prices, without much conscent from the rest of foundry clients... yeah, the ordinary consumer definitely has a power of voice and action... yeah, they pretty much can go, scream outside, and get kick/*** themselves, free of charge. [Sarcasm ends here]

This is the wild wild west market, and the continuation of the crypto scam. If these cards won't be bought by the consumers, the AI gang will buy out them in a nick of time, even with much higher margins.

And yes. This is a job of the government, to put these mad dogs in place. This is obvious, how and where it all went, when the companies left "unattended". The market will not fix itself. It will serve only the greediest and most corrupt.

I agree though, that governments lack the supervision, or even go "in touch" with corporations. But the regulators, should definitelly widen their list of companies with anti-consumer behavior. This is time to finally make some order, in the mad rush.

This couldn't be more blatantly anti competitive and they don't even have the shame to not say it out loud

With the way nvidia inflated they can easily bear the price increases but their competitors would be squeezed out, statements like this make them truly deserving of what's to come - they won't be able to sell generic gpu with no alternative forever, everyone who's serious about ai is developing their own npus which easily outperform nvidia's generic stuff.

 

[SRB151]

Consumers not buying 1k$ GPUs won't make them cheaper when they can sell the same chips to the automotive industry for 5k$ or AI server farms for 30k$.

I've got news for you. Automotive chips are a small fraction of the size and power of a GPU. And while were at it. I doubt the auto industry has started using 7nm, much less 3nm.
There aren't a ton of high volume customers for 3nm precisely because of the already massively high costs.

 

[Bwaze]

Finally, we're on track!

2020, RTX 3080 - $700
2022, RTX 4080 - $1200
2024, RTX 5080 - $2040 <-You are here
2026, RTX 6080 - $3468
2028, RTX 7080 - $5896
2030, RTX 8080 - $10022
2032, RTX 9080 - $17038
2034, RTX 10080 - $28965
...

 

[64K]

Finally, we're on track!

2020, RTX 3080 - $700
2022, RTX 4080 - $1200
2024, RTX 5080 - $2040 <-You are here
2026, RTX 6080 - $3468
2028, RTX 7080 - $5896
2030, RTX 8080 - $10022
2032, RTX 9080 - $17038
2034, RTX 10080 - $28965
...

Should have ended that with a /s because that is absurd. Even the 5080 prediction is absurd. The rumored specs suggest that 5080 won't even meet the performance uptick that the 4080 gave over 3080 and even if it did beat predictions and turns out to be a good bit faster than the 4090 then $2,000 is still silly. I wouldn't be surprised to see the 5090 coming in at that price though. Just depends on what Nvidia decides to carve the big chip down to.

 

[Bwaze]

Is it sarcasm?

When RTX 4080 arrived with more than 50% price increase for 50% performance increase, we have heard from reviewers and company fanboys that this is OK, you don't have to buy the fastest and newest, it's obviously not a product for you if you're complaining...

This is just a logical continuation of an event that already happened.

 

[stimpy88]

I guess when you are insulated from whatever TSMC dreams of charging for their sand by 20000% markups, then why should you care? He is a nasty little man.

 

[wolf]

Should have ended that with a /s because that is absurd. Even the 5080 prediction is absurd.

I tend to agree. IMO we see the 5090 increase in price again, talking MSRP of course, 1599 now will become 1699-1999, unless they create another new even higher than '90' tier, like back to something like a Titan but I'd say it's unlikely. What I do think though is the gap between a 5090 and 5080 might be a bit wider than the gap between a 4090 and 4080. I doubt Nvidia will have any trouble selling a 5080 that's ≥4090 performance for 1199 again which seems like a more realistic ballpark. I'd wager even a $100 increase to that would cause quite a bit of backlash and lackluster sales. As impressive as a 4090 still is, it's almost 2 years old now.

As much as AMD is reported to not be competing in the high(est) end with RDNA4, if they punch around 4070TiS/4080/7900XT/XTX performance tier and are significantly more affordable, with reasonably compelling features and of course, a large VRAM pool, that will sway a lot of people. The issue they'd have there is if they are the obvious choice, they won't be able to make enough of them and the price will creep up becuase of demand, so I'm not holding my breath, they seem more content to launch at higher prices, and slowly lower capturing buyers willing to pay the going asking price as it moves.

 

[trsttte]

I tend to agree. IMO we see the 5090 increase in price again, talking MSRP of course, 1599 now will become 1699-1999, unless they create another new even higher than '90' tier, like back to something like a Titan but I'd say it's unlikely. What I do think though is the gap between a 5090 and 5080 might be a bit wider than the gap between a 4090 and 4080. I doubt Nvidia will have any trouble selling a 5080 that's ≥4090 performance for 1199 again which seems like a more realistic ballpark. I'd wager even a $100 increase to that would cause quite a bit of backlash and lackluster sales. As impressive as a 4090 still is, it's almost 2 years old now.

As much as AMD is reported to not be competing in the high(est) end with RDNA4, if they punch around 4070TiS/4080/7900XT/XTX performance tier and are significantly more affordable, with reasonably compelling features and of course, a large VRAM pool, that will sway a lot of people. The issue they'd have there is if they are the obvious choice, they won't be able to make enough of them and the price will creep up becuase of demand, so I'm not holding my breath, they seem more content to launch at higher prices, and slowly lower capturing buyers willing to pay the going asking price as it moves.

The performance tier of the 4090 is at such a high level I think they won't push it much higher on raw power and just throw some good numbers based on dlss and frame gen technologies (which is part of what they already did with 4000 series).

We're at point where it's not worth it for nvidia to use silicon allocation on a big die for gamers when they can sell that big die at a much higher margin to enterprise. They might have a big 5090 chip for the lulz like the 4090, but they won't make many of them just like with the 4090 and then 5080 will be a half size chip, that's my bet.

I don't know what is AMD's plan, the computex video from gamers nexus with hardware unboxing hits it pretty well, they throw out a card that's not quite but almost competitive and price it like it's in the same level, receive bad press about the poor value of the card and proceed to discount it soon after. Why not launch it for cheaper from the start when this is consistently happening?

 

[Bwaze]

We have AI now, it's kind of the same as crypto madness, with one difference - Nvidia can fully endorse it!. And even if it hasn't yet extended down to home user buying all the "Neural Processing" capabilities they can get, this is clearly the vision of Jensen.

So I imagine there will be strong AI focus on these new generation cards - so much so they will even question if they are gaming cards, or predominantly strong home Neural Processing Units. Presentation will focus on AI capabilities, we'll see demonstration of stuff that won't be available in any useful way for years - kind of like the time they marketed ray tracing and DLSS with RTX 20x0, although the buyers of that generation saw very little of it implemented well during the time of that generation.

And prices will of course follow. Both RTX 5090 and even RTX 5080 will be in the new Titan territory, with skyrocketing price - but that will be OK, because they aren't rising the prices of gaming cards - these are tools to make living!

And just as Nvidia pushed DLSS 3 on RTX 40x0 cards exclusively without any big hardware change, we will see all the new AI features completely locked to new generation. New AI powered DLSS, AI NPCs, AI gaming assists, even AI audio processing features, all will use these "new" AI acceleration cores, so they will run on RTX 5070 but not on RTX 4090, Sorry.

 

[arni-gx]

Damned if you do, damned if you don't situation. Isn't supporting your component supplier by making them earn more money kind of... you know, goes against greed?
Aren't higher prices for advanced lithography sensible? Isn't triggering competition due to higher prices by using other factories goes against fabrication monopoly?

I won't answer those questions, but I do not expect most TPU members to bring them up before furiously bashing the keyboard at the sight of the word combination "price increase".

so, the average prices of all rtx 5080-5090 series, with this news, will be going down/up....?? or, what ?

 

[Caring1]

so, the average prices of all rtx 5080-5090 series, with this news, will be going down/up....?? or, what ?

Just sayin

 

[ARF]

Just sayin

planet venus with its 450°C is also in direction up. Just saying /end of off topic and spam.

Finally, we're on track!

2020, RTX 3080 - $700
2022, RTX 4080 - $1200
2024, RTX 5080 - $2040 <-You are here
2026, RTX 6080 - $3468
2028, RTX 7080 - $5896
2030, RTX 8080 - $10022
2032, RTX 9080 - $17038
2034, RTX 10080 - $28965
...

More like:

2020, RTX 3080 - $700
2022, RTX 4080 - $1200
2024, RTX 5080 (RTX 4080 +5%)- $1500 <-You are here
2026, RTX 6080 (RTX 5080 +10%) - $1699
2028, RTX 7080 (RTX 6080 -2%) - $1649
2030, RTX 8080 (RTX 6080 +10%) - $1899
2032, RTX 9080 (RTX 8080 +12%)- $1999
2034, RTX 10080 (RTX 9080 +4%) - $2099 (end of story - nvidia goes bankrupt )

 

[stimpy88]

planet venus with its 450°C is also in direction up. Just saying /end of off topic and spam.



More like:

2020, RTX 3080 - $700
2022, RTX 4080 - $1200
2024, RTX 5080 (RTX 4080 +5%)- $1500 <-You are here
2026, RTX 6080 (RTX 5080 +10%) - $1699
2028, RTX 7080 (RTX 6080 -2%) - $1649
2030, RTX 8080 (RTX 6080 +10%) - $1899
2032, RTX 9080 (RTX 8080 +12%)- $1999
2034, RTX 10080 (RTX 9080 +4%) - $2099 (end of story - nvidia goes bankrupt )

I predict the nGreedia A.I. bubble will pop within the next 4 years. Then nGreedia will be all "for the Gamers" once more, even though they now despise us and our small wallets.

 

[Bwaze]

Perhaps, but I doubt it. Even if we establish more computing power doesn't eliminate hallucinations, we are now firmly on a path of accepting such garbage in visual, written, spoken form ... And companies will need bigger servers even for a very trivial tasks - AI photo and video manipulation for Instagram filters, avatar generation and other silly stuff.

And if all this somehow fails, guess what all those AI rigs and servers would be perfect for? You guessed it, crypto mining. We're a bit overdue for the next craze!

 

[Caring1]

planet venus with its 450°C is also in direction up. Just saying /end of off topic and spam.

How is a valid answer to a question "spam and off topic"?

 

[trsttte]

I predict the nGreedia A.I. bubble will pop within the next 4 years. Then nGreedia will be all "for the Gamers" once more, even though they now despise us and our small wallets.

I highly doubt it will take that long, big companies like Microsoft and Meta are investing millions on chip design capacity to roll out their own custom npu solutions as well as asics later on, they won't be dependent on nvidia forever.

 

[ARF]

How is a valid answer to a question "spam and off topic"?

I disagree. We live during a severe economic crisis, recession, economic downturn. You can't simply claim that "pricing going up" is ok. Customers run away when they hear this thought.
Look at AMD's own disappointing sales. Nvidia's are not better. So, what increased prices, excuse me, wth?