Tell me how AMD is supposed to go out there, undercut Nvidia at each tier by $150+ and still keep stock prices up and investors happy while quarterly profits decrease AND all the while LITERALLY paying either the same or even a higher costs than nvidia on the materials used to make the card (Nvidia probably gets components cheaper do to larger volume)....PLEASE explain that to me. If I remember correctly, Intel sold alderlake with a diminished profit margin, how has thst worked for them? Oh that's right, AMD surpassed them in value.
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The other part of it that seemingly everybody ignores is the fact that the overwhelming majority, 99% of all consumers, including ALL OF YOU, make purchasing decisions based on IRRATIONAL factors like how the product makes you "feel", and we KNOW that's true for videocards because even when AMD offers a compelling videocard that on paper is an OBJECTIVELY better value, the Nvidia competitor still outsells it 10 to 1.
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There is alot to digest here, but maybe here are some pointers of why.
In case you didnt notice, buyers will buy when a product is a better value ... AMD CPU Ryzen lineup is a proof of it. people buy it because its good better value and thats why people buy nvidia ... its a better value for money.
There are still brand fan's that tends to stick ...well to brands instead of better value.
AMD GPU is 1 gen behind Nvidia ... Nvidia is making sure to keep AMD on that step ...
There are things that turns a product into better value in mainstream. Performance/Efficiency/Ecosystem.
Lets see what NVIDIA offers:
+Better Performance/Watt
+Better DLSS implementations (even XeSS got a little better than FSR, go figure )
+Better Encoding Capabilities aka NVENC ... used in OBS and even on Discord.
+Better day1 Games Optimized drivers
+Better Software support on CUDA
- Premium Price
In every "+" AMD failed to surpass Nvidia, something that in the CPU division, Ryzen did surpassed the long king Intel because of better value/features/price and even platform.
AMD needs to have the same approch on GPU division, offer better "features" that values the product.
They are investing in RT .... because it is a "selling" point used by Nvidia, for me ... its just a gimmick that do not offers any value, Nvidia use the "RT" benchmark because they already have nailed the other features... AMD is falling to NVIDIA's trap.
AMD's recent decision to create a "Software Division" will problably pump AMD GPU's features to Nvidia level, but that will take time ... time that NVIDIA know's how to manage.