It's more DLSS4 announcement rather than RTX50 announcement. Looking at the official specs of 5080 for example, only major upgrade is GDDR7 and the bandwidth that it brings.
So we are stagnant at the shader performance (minor upgrades) and only working on RT cores and more importantly on Tensor cores.
At least they didn't price it at 1500$. So the pricing strategy works, ask for 1200$ for 4080, then lower 5080 to 999$ and suddenly you get praise that the prices are good this time around.
We will see if the prices will really be 999$, FE's probably will go out of stock in 5 minutes and then it's a rodeo for AIB and sellers to price it at whatever they want.