AMD Confirms Retreat from the Enthusiast GPU Segment, to Focus on Gaining Market-Share

[csendesmark]

Have you tried with an Nvidia card of similar calibre?

As I wrote above, my last Nvidia card was the awesome 8800 GTS 320MB
There was no preference for me between AMD and Nvidia, until the Eyefinity advantage gone.
Would not replace this card, but my next one will be an Nvidia... most likely a 6080 or a 7080 when we get there.

 

[AusWolf]

As I wrote above, my last Nvidia card was the awesome 8800 GTS 320MB
There was no preference for me between AMD and Nvidia, until the Eyefinity advantage gone.
Would not replace this card, but my next one will be an Nvidia... most likely a 6080 or a 7080 when we get there.

I wasn't suggesting to buy one just for this.

You could maybe borrow one from a friend, PC shop, etc.

If the AMD display driver really had issues with CS, then other players would have complained, too. So it could be a PSU or motherboard issue, some unstable OC, RAM, hardware or driver incompatibility, or a million other things. Don't point fingers until you rule everything out. Just saying.

 

[Bagerklestyne]

It doesn't matter, 4K high refresh is still 4090 territory.

I get 300+ fps in league (which is the only thing I care to run at high refresh) everything else can toddle along 60-120 fps

 

[Dawora]

I dont like AMD because so toxic fanbase..
Full of insults and butthurt ppls.

i just hope there is no AMD at all, All amd fans need to buy Nvidia or intel its like dream comes true

 

[AusWolf]

I dont like AMD because so toxic fanbase..
Full of insults and butthurt ppls.

There are toxic fans everywhere, not just with AMD. You only don't see it if you're one yourself, or if you live under a rock.

i just hope there is no AMD at all, All amd fans need to buy Nvidia or intel its like dream comes true

Without AMD, the price of every Nvidia card would skyrocket, not just the high-end. I find it weird having to explain this.

 

[csendesmark]

I wasn't suggesting to buy one just for this.

You could maybe borrow one from a friend, PC shop, etc.

If the AMD display driver really had issues with CS, then other players would have complained, too. So it could be a PSU or motherboard issue, some unstable OC, RAM, hardware or driver incompatibility, or a million other things. Don't point fingers until you rule everything out. Just saying.

Maybe it is just for me,
You can see my config, my rig can do 100% CPU and 100% GPU for days continuously (handbreak)

 

[AusWolf]

Maybe it is just for me,
You can see my config, my rig can do 100% CPU and 100% GPU for days continuously (handbreak)

It's probably not about 100% loads, but the small power spikes in lighter loads. Many issues (for example, RAM) only manifest themselves in lightly threaded work.

It might also be something in your GPU driver settings. Some games don't like some features. For example, Radeon Boost turns some games into a stuttery mess.

 

[csendesmark]

It's probably not about 100% loads, but the small power spikes in lighter loads. Many issues (for example, RAM) only manifest themselves in lightly threaded work.

It might also be something in your GPU driver settings. Some games don't like some features. For example, Radeon Boost turns some games into a stuttery mess.

Maybe, but the 850W PSU should be adequate, other games did not give me trouble

 

[Godrilla]

There are toxic fans everywhere, not just with AMD. You only don't see it if you're one yourself, or if you live under a rock.


Without AMD, the price of every Nvidia card would skyrocket, not just the high-end. I find it weird having to explain this.

Is the $500 for rdna4 confirmed that everyone is assuming? AMD said they will not compete in high end on performance but leaves the unknown on will they compete with high end on price if rdna3/rtx4000 series supply dries up?
While I do agree without AMD competitive tiers, Nvidia will default to greed in pricing model hence rtx 4090 went up In price and 4080 dropped by $200 when 4080 super dropped; Intel's success would improve duoppoly stagnation game team Red and green are playing. I always had a feeling why is AMD fortying it's position in the midrange now especially when Intel Blackmage can eat its lunch. Are they willing to fall on the sword for Nvidia's sake? Something doesn't add up. Nvidia will allow prices to further swell based on the no competition in the high to enthusiast end with Blackwell. AMD knows prices of silicon is skyrocketing imo they are complacent in the swelling of prices gpus.

 

[SchumannFrequency]

I have never understood why AMD sells so weakly in the budget segment compared to Nvidia.
I have been buying AMD budget GPUs for a long time.
They always worked perfectly and the performance was always slightly higher than equally expensive Nvidia GPUs.

My four favourite operating systems are Alpine Linux, OpenBSD, Clear Linux and Devuan.
None of these four systems has decent support for Nvidia cards.

 

[Draconis]

Maybe, but the 850W PSU should be adequate, other games did not give me trouble

Apologies if this is a stupid question but have you reviewed the release notes for the drivers? Is it possibly a known issue with a workaround until a fix is delivered. Possibly something to do with Anti Lag and the cheat trigger?

 

[csendesmark]

Apologies if this is a stupid question but have you reviewed the release notes for the drivers? Is it possibly a known issue with a workaround until a fix is delivered. Possibly something to do with Anti Lag and the cheat trigger?
Never used any of those features, not interested.
I don't recall anything from the release note regarding cs.

 

[chrcoluk]

I have never understood why AMD sells so weakly in the budget segment compared to Nvidia.
I have been buying AMD budget GPUs for a long time.
They always worked perfectly and the performance was always slightly higher than equally expensive Nvidia GPUs.

My four favourite operating systems are Alpine Linux, OpenBSD, Clear Linux and Devuan.
None of these four systems has decent support for Nvidia cards.

As said in some replies it will be software, AMD I think by many is considered to be behind Nvidia, and also having the fastest flagship often makes people think its superior in the entire product stack, whether it is or not.

I know you mentioned non Windows OS, but of course Windows is by far the most popular OS, maybe in the nix space AMD is actually the market leader?

 

[pmerritt]

I understand that the midrange is where most of the money is, and therefore, focusing there is a good idea, but how would releasing a high-end chip eat into it? Would it take the development time away from other projects?

Perhaps a bottom-up instead of top-down approach would be good. That is, instead of developing a big chip and cutting it up for lower tiers, maybe they could make a small and efficient midrange chip, and scale it up for high-end?

It's simply another large expense that would be required to produce those higher end GPU's and that large expense has low sell volume so...If they produce a compelling GPU that sells exceedingly well they will have the money to produce the volume required to keep up with demand.

 

[Godrilla]

As said in some replies it will be software, AMD I think by many is considered to be behind Nvidia, and also having the fastest flagship often makes people think its superior in the entire product stack, whether it is or not.

I know you mentioned non Windows OS, but of course Windows is by far the most popular OS, maybe in the nix space AMD is actually the market leader?

Yea Nvidia also seen the writing on the wall that silicon prices going up and said the only way to squeeze more performance over a future silicon is through software.
Some people believe that if AMD held the crown in gpu performance and all those 7800X3D charts with 4090s at the top of the past 2 years that it wouldn't have made a difference for AMD. yeah I don't see it. If AMD held the crown at a minimum they would have kept market share not lost it. If AMD somehow has revolutionary rt performance with rdna4 it's not like Nvidia is stagnating performance and is limited on cash to squeeze even more performance with Blackwell.

 

[RUSerious]

Without AMD, the price of every Nvidia card would skyrocket, not just the high-end. I find it weird having to explain this.

I don't think so. Since AMD's Discrete GFX market share is so low, NV can price cards at whatever they want to as long as consumers are willing to pay. There was backlash on calling a card based on the AD104 an RTX 4080 - so Nvidia did adjust to that. There is *some* competition in the low to mid range mainstream - and I guess that's where AMD wants to stay for now.


I don't think AMD has a choice right now. Something like 1/2 of their RDNA design/development group was moved over to the CDNA group. AMD followed the money. They probably don't have the resources right now to try and compete on the high end.

 

[Neo_Morpheus]

The rig performs well, no other issues
Except when sometimes LM studio needs to be reloaded, sometimes - but that not ending driver crash

As mentioned in another post, power spikes can create such issues. I had a 850W PSU with my 6900XT and had similar issues.
Swapped the PSU for a better brand and never had any issues.
The error was weird, pointing to a USB device, but coming from the GPU.
See if you can borrow another PSU.

For example, the "what about GameWorks being gimped on AMD" comments... For one, it's an entirely different matter, so there's no "what about" here. Secondly, Nvidia developed GameWorks for Nvidia cards. They probably never even tested it on AMD. Why would they have? Let's be reasonable.

If I didnt knew Ngreedias MO, I would say ok, but Gameworks itslef had some arbitrary code that worked great on their GPUs and like crap on AMD and that was no coincidence.

Do you remember Aegia PhyX?
It was a stand alone card that was GPU agnostic. Ngreedia bought them and integrated on their GPU's.

But in those days, ATI was competitive and even faster than the top of the line Ngreedia GPU, so people were buying ATI's gpu as primary and using a Ngreedia gpu just for PhysX.
Remember what happened after? People started complaining that their Ngreedia GPUs stopped working after a driver update. Well, they were son anticonsumer that they included a check in their drivers, that if it detected an ATI GPU, it would disable their own GPU, the one that you already paid for.

Hairworks was the same nonsense.

So yes, I will not just ignore or forgice such things because they do affect me as a consumer and end up limiting my options.

Limiting a lot of games to DLSS only in early days is kind of a similar thing, but for one, it's still a separate issue, and secondly, AMD was late with FSR, so there wasn't really another option anyway.

Same MO, worse results, because before that would be a con on any review, now is praised as a must have "feature".

Actions like that is why I dont like Ngreedia but the funny thing is, people like me get called being toxic for simply not drinking the kool aid.

And yes, I know that in the end these companies simply want money but as a consumer, I cant simply support a company that is limiting my choices.

 

[Godrilla]

I don't think so. Since AMD's Discrete GFX market share is so low, NV can price cards at whatever they want to as long as consumers are willing to pay. There was backlash on calling a card based on the AD104 an RTX 4080 - so Nvidia did adjust to that. There is *some* competition in the low to mid range mainstream - and I guess that's where AMD wants to stay for now.


I don't think AMD has a choice right now. Something like 1/2 of their RDNA design/development group was moved over to the CDNA group. AMD followed the money. They probably don't have the resources right now to try and compete on the high end.

Yeah I have read this article where they are merging teams.

AMD announces unified UDNA GPU architecture — bringing RDNA and CDNA together to take on Nvidia's CUDA ecosystem

Two become one.

www.tomshardware.com

 

[KLMR]

Well maybe AMD get SGSSAA for one game

Its officially being put in a game. Falcon engine used for it.

OMG PLEASE MSAA COME BACK AS SGSSAA.
Between the fuing DLSS and the horrible TAA and unreal engine 5: get less for more... Is there any sharp game left?
I still wonder why there didnt work on AI based SSAA/MSAA, well I know the answer but, please.

 

[john_]

BRING BACK CROSSFIRE! please...

I don't think we have the motherboards for multi GPU solutions any more. 15 years ago we where getting $75 motherboards with 2-3-4 PCIe x16 slots that where working at least as x8 each slot, connected to the North Bridge. Today we get ONE PCIe X16 connected to the CPU and probably one more that is in fact working as x4 connected to the chipset at the happy price of $150+.

 

[Easo]

I think we all will lose on this. Nvidia has no reason to try that much, as long as there is lead they can keep jacking prices up endlessly.

 

[AusWolf]

Is the $500 for rdna4 confirmed that everyone is assuming? AMD said they will not compete in high end on performance but leaves the unknown on will they compete with high end on price if rdna3/rtx4000 series supply dries up?
While I do agree without AMD competitive tiers, Nvidia will default to greed in pricing model hence rtx 4090 went up In price and 4080 dropped by $200 when 4080 super dropped; Intel's success would improve duoppoly stagnation game team Red and green are playing. I always had a feeling why is AMD fortying it's position in the midrange now especially when Intel Blackmage can eat its lunch. Are they willing to fall on the sword for Nvidia's sake? Something doesn't add up. Nvidia will allow prices to further swell based on the no competition in the high to enthusiast end with Blackwell. AMD knows prices of silicon is skyrocketing imo they are complacent in the swelling of prices gpus.

What are you on about? AMD leaves the top end to Nvidia because the midrange is where money is made, so developing for the top end would be an unnecessary expense. Why think it further?

Sure, but in dGpus 90% of all Toxic ppls are Amd fans, so maybe its better if there is only Nvidia and we all pay more, so we dont need to be so toxic and butthurt everytime anymore.

I call bullshit on that. There are toxic fans and decent people everywhere. Open your eyes, dude.

Also, how good a graphics card is has nothing to do with fans of the brand.

I don't think so. Since AMD's Discrete GFX market share is so low, NV can price cards at whatever they want to as long as consumers are willing to pay. There was backlash on calling a card based on the AD104 an RTX 4080 - so Nvidia did adjust to that. There is *some* competition in the low to mid range mainstream - and I guess that's where AMD wants to stay for now.

People, please stop looking at market share. It's just one arbitrary number that has nothing to do with how a company is doing, or how competitive they are. Or do you think that a street corner burger van has to be on 50-50 market share with McDonald's? Come on...

For now, Nvidia has to be careful not to overprice their cards too much to keep the market share they have. Would anyone buy a 4060 for $500? No, because the 7600 would make much more sense. This is the kind of sensibility we would lose if there was only one graphics card maker.

Why these basic things are so hard to understand, I don't get it.

As mentioned in another post, power spikes can create such issues. I had a 850W PSU with my 6900XT and had similar issues.
Swapped the PSU for a better brand and never had any issues.
The error was weird, pointing to a USB device, but coming from the GPU.
See if you can borrow another PSU.

If I didnt knew Ngreedias MO, I would say ok, but Gameworks itslef had some arbitrary code that worked great on their GPUs and like crap on AMD and that was no coincidence.

Do you remember Aegia PhyX?
It was a stand alone card that was GPU agnostic. Ngreedia bought them and integrated on their GPU's.

But in those days, ATI was competitive and even faster than the top of the line Ngreedia GPU, so people were buying ATI's gpu as primary and using a Ngreedia gpu just for PhysX.
Remember what happened after? People started complaining that their Ngreedia GPUs stopped working after a driver update. Well, they were son anticonsumer that they included a check in their drivers, that if it detected an ATI GPU, it would disable their own GPU, the one that you already paid for.

Hairworks was the same nonsense.

So yes, I will not just ignore or forgice such things because they do affect me as a consumer and end up limiting my options.

Same MO, worse results, because before that would be a con on any review, now is praised as a must have "feature".

Actions like that is why I dont like Ngreedia but the funny thing is, people like me get called being toxic for simply not drinking the kool aid.

And yes, I know that in the end these companies simply want money but as a consumer, I cant simply support a company that is limiting my choices.

I didn't mention these things to start talking about the past. But in any case, I said what I said. Nvidia bought Ageia with PhysX and all other IPs, so why would they have left it to rot instead of developing for it? Is using IP that you legally own anti-competitive? Should they have spent extra resource to make sure it runs equally well on AMD? Why would they have? If you gain some advantage in a race, should you give it up on purpose because... Reasons? Like I said, be reasonable, please.

 

[Godrilla]

What are you on about? AMD leaves the top end to Nvidia because the midrange is where money is made, so developing for the top end would be an unnecessary expense. Why think it further?

Sorry because I don't like the monopoly where we are heading. I believe you are correct the fat of the market is in the midrange, unfortunately their is a few blind spots for just focusing on the midrange. While some ignore the importance of mindshare has from holding the crown, let's extrapolate current market behavior with that strategy. AMD lost market share and this is with most Tech media including myself heavily promoting rdna 3 as the best value outside of rt performance. AMD risks losing further market share If Intel's Battlemage is a success in rt performance superior to rdna 4. A simple paper launch at the high end will likely do wonders for their mind share especially with gamers don't see rtx at the top all the time. Some see that focusing on the midrange is the lowest risk/ for highest reward I see it very risky if Intel somehow ends it's losing streak lol with Battlemage.

AMD is betting to much of Battlemage failing imo.

 

[AusWolf]

Sorry because I don't like the monopoly where we are heading. I believe you are correct the fat of the market is in the midrange, unfortunately their is a few blind spots for just focusing on the midrange. While some ignore the importance of mindshare has from holding the crown, let's extrapolate current market behavior with that strategy. AMD lost market share and this is with most Tech media including myself heavily promoting rdna 3 as the best value outside of rt performance. AMD risks losing further market share If Intel's Battlemage is a success in rt performance superior to rdna 4. A simple paper launch at the high end will likely do wonders for their mind share especially with gamers don't see rtx at the top all the time. Some see that focusing on the midrange is the lowest risk/ for highest reward I see it very risky if Intel somehow ends it's losing streak lol with Battlemage.

AMD is betting to much of Battlemage failing imo.

Developing for the high-end didn't work with RDNA 3, so spending huge amounts on failing again would make little sense. People only want a high-end AMD card to bring Nvidia's prices down so they can keep buying from the green team. Spending less on R&D and manufacturing smaller chips with better margins in the field that's more profitable makes total sense, imo. It doesn't lead to a monopoly, quite the contrary. Spending less, and maximising income in the midrange could be a good strategy to increase market share. Sure, the high-end will suffer, but it has for the last I don't know how many years, so who cares?

Edit: This is similar to a driver in any motorsport running low on fuel just before the end of the race. As the strategist, you're not gonna ask him to go full blast and risk having to pit before the end of the race while half of the lineup drives past him. No, you're gonna ask him to start saving fuel without losing too many positions. You may lose the podium, but there's no reason to lose the entire race as well.

 

[Godrilla]

Developing for the high-end didn't work with RDNA 3, so spending huge amounts on failing again would make little sense. People only want a high-end AMD card to bring Nvidia's prices down so they can keep buying from the green team. Spending less on R&D and manufacturing smaller chips with better margins in the field that's more profitable makes total sense, imo. It doesn't lead to a monopoly, quite the contrary. Spending less, and maximising income in the midrange could be a good strategy to increase market share. Sure, the high-end will suffer, but it has for the last I don't know how many years, so who cares?

I hope the strategy doesn't backfire. Although if they get it wrong gamers in the midrange will win from a price war so there is hope.