AMD Debuts Radeon RX 9070 XT and RX 9070 Powered by RDNA 4, and FSR 4

[sn2x]

Its too bad no price/performance was mentioned. I guess AMD is waiting on Nvidia, so they can undercut them by $50 again, because that strategy seems to work so well...

 

[AusWolf]

No it’s strategic . Hey we have a product it’s awesome we will announce more details later . It’s not like they are selling it at CES. They’re building up the hype that’s what this event is all about. Pricing helps customers start making plans but in this specific case their biggest competitor keynote is coming up so they don’t wanna rush it and have to readjust.

So awesome that they couldn't share any details? Yeah, right... It doesn't build up my hype, even though I'm really excited for the 9070 XT otherwise.

 

[freeagent]

No but seriously, I think theres very few people who aren't thinking like you are.

Its probably for the best, I have real life issues that go deep

Its just a very middling day for AMD fans. I just can't get super excited about this.

Yeah.. I know how you feel. The day we lost ATi to AMD.

 

[Visible Noise]

Another Months Delay.

 

[Onasi]

So awesome that they couldn't share any details? Yeah, right... It doesn't build up my hype, even though I'm really excited for the 9070 XT otherwise.

Hey hey people, Sseth AMD here. We are launching a new awesome GPU line. Well, not launching exactly, but we are telling you we will. In the future. It’s gonna be pretty cool, you’ll see. Here’s the specs. Hm? When’s it coming? Sometime. Soon. Maybe. How much will it cost? Uh, a certain amount of currency, probably. L-look, can we get back to you on that? At a later, unspecified date? Yeah. Okay. Get hyped AMD bros!

STRATEGY

 

[oxrufiioxo]

Hi. Before my 6800xt, I've also had dual Vega 64s and a RX 480.

the number of times I have been accused of lying about my GPU, or my interest in future AMD GPUs, has been astonishing. Funny enough, Nvidia users dont usually accuse me of lying.

For sure man. I have a ton of AMD hardware all four of my systems are AMD based... Yet I won't buy amd products acording to fanboys ofc.... When the truth is I won't buy inferior products just becuase they are cheaper.

I'd love for an AMD gpu to be awesome. Despite what AMD fanboys think I'd love to not give Nvidia my money just like I'm not bothered not giving Intel my money. Even though Intel really needs to do better as well.

In a perfect world each company would 1 up each other at least every other generation. The reality is for the last decade only Nvidia has consistently offered products in the perfomance category I buy in.

I'm still hoping the 9070XT kicks ass regardless of if it's a product I'd actually buy. I do a lot of systems where a kick ass 4-600 gpu would fit perfectly and everything in that price range has had asterisk next to them in my book or were unoptanium during the pandemic... So it's been a while since i loved a product in that range.

4070 super with 16GB or a 7800XT with much better RT/Upscaling would have been nice but we got two mildly expensive cards with downsides in my book instead.

 

[Visible Noise]

What a waste of a keynote slot.

The compute units will be "optimized," AI compute will be "supercharged," ray-tracing will be "improved," and media encoding quality will be "better".

AMD can’t even do a proper product announcement. They expect people to buy that glop? No wonder Nvidia completely stomps them.

 

[Hecate91]

I want AMD to compete so I don't have to keep spending on Nvidia.

Do you though?
If you need a card for both games and work, I don't expect much to change unless AMD can get devs to work with rocM.

So awesome that they couldn't share any details? Yeah, right... It doesn't build up my hype, even though I'm really excited for the 9070 XT otherwise.

I don't get hyped up for marketing presentations, but yeah I was expecting something more than just an announcement, if AMD wants to keep quiet maybe not saying anything about GPU's at all would have been better.

 

[AusWolf]

I was under the impression they were madly in love with AMD.

Nah, every Youtuber (except from maybe Steve from GN) is madly in love with Nvidia.

 

[Darmok N Jalad]

If you recall the Navi debut, we got the 5700 XT which was the maxed out silicon. We then had the 5600 XT as a follow up, and AMD slow-played the launch and did a last-minute spec bump to make it more competitive for its segment. I kinda wonder if that’s happening again here. Maybe they are hoping they can set the specs to drop in a better segment without having to push the design to crazy or unsustainable levels.

 

[JK474LIFE]

Question. The Yeston model Sakura, for the Radeon RX 9070 XT, would I buy that from Radeon or Yeston? When released ofc

 

[dir_d]

How many commenters here whose contribution contains some variant of "xxx or DOA" are honestly cross-shopping AMD? I'm genuinely curious.

(Though even if responding in the affirmative, I probably won't believe you.)

I am, i want an all AMD system but will go Nvidia if i have to. Haven't had an all AMD system since my 9700 Pro.

 

[80-watt Hamster]

Nah, every Youtuber (except from maybe Steve from GN) is madly in love with Nvidia.

Or the audience is, and they've allowed themselves to get swept along in the current. Makes for a nice feedback loop.

I'd love for an AMD gpu to be awesome. Despite what AMD fanboys think I'd love to not give Nvidia my money just like I'm not bothered not giving Intel my money. Even though Intel really needs to do better as well.

Thing is, it sure looks like what people (not necessarily you) want is for an AMD GPU to be an Nvidia GPU, just for 30% less.

 

[oxrufiioxo]

Or the audience is, and they've allowed themselves to get swept along in the current. Makes for a nice feedback loop.



Thing is, it sure looks like what people (not necessarily you) want is for an AMD GPU to be an Nvidia GPU, just for 30% less.

I am sure there is some of that but if you just look at 680 vs 7970 generation which even though they were close the 7970 had 50% more vram AMD had close to 40% gpu market share.... 200 series was also competitive. Guess what I bought both those generations. The 290X was so good other than temps/power it was the only generation vs the 700 series I skipped Nvidia although from memory was only like 300w which would be average by todays

I want AMD to at least get back to those generations I'm not naive enough to think they can pull another 4870.... RDNA2 looked like a step in the right direction honestly was super excited for RDNA3 but it feels like it missed the mark.... The jury is still out on RDNA4 but if it was amazing and AMD could price it cheap they would have been more confident about it imho not just see what Nvidia is going to do.

Even if AMD made a somewhat competitve product like they did with the 6900XT/6950XT... Nvidia actually made a more expensive 3090 as a response lol so anyone thinking Nvidia is going to lower prices is on some good shit.

 

[Dr. Dro]

After all that grandstanding and claim to being the moral, open alternative, they gated FSR 4 to be exclusive to RX 9070 series

 

[Onasi]

Thing is, it sure looks like what people (not necessarily you) want is for an AMD GPU to be an Nvidia GPU, just for 30% less.

I wouldn’t say that this can be used as an indictment, really, that I usually see it used as. The “people” want GPUs to be cheaper. It’s an understandable want. They also see AMD as a second place player, a distant second at that, which is objectively true. As such, they of course make the observation that, theoretically, if AMD wants to be competitive they would need a similar product to NV, but priced lower since they don’t have the luxury of a market leader premium. Not saying it’s a good approach these “people” are taking, but it’s a mostly logical one. So yes, the DO indeed want Radeon to be a cheaper NV GPU. I mean, of course they do. What else can or should they be, waffle makers?

 

[oxrufiioxo]

After all that grandstanding and claim to being the moral, open alternative, they gated FSR 4 to be exclusive to RX 9070 series

The truth is it's overdue honestly as long as they can show it's actually a hardware change facilitating better FSR I don't see an issue with it.... Open is awesome when its good like Freesync which is just rebranded adaptive sync but when it's worse generally than both competitors offerings what's the point.....

I mean 40 series had it's own tech and you better believe something will be locked to 5000 series and then 2 years later guess what 6000 series.... Eventually it likely will be what new features if offers more than X performance gains... Better that AMD jumped on that train now before it's too late.

 

[Marcus L]

As a die hard AMD fan and supporter, the cheapest 7900 XT starts at £620 in the UK which IMO is still overpriced, if AMD wants to gain mindshare and more market they should price the 9070 XT aggressively (assuming all the info we have available now is correct 7900 XT raster/better RT perf) at £400-£450, £50 less than Nvidia's equivalent isn't going to cut it or gain them marketshare just as RDNA 3 showed, hit NV hard where they can't/don't want to compete, I feel dGPU consumers are at the back of queue at the moment when it comes to GPU's, Nvidia are selling to AI/Compute/CUDA audiences and AMD sell millions to console gamers (XBOX/PS) just seems like both care less about the bread and butter that created their brands which is PC gamers and dGPU's

 

[Visible Noise]

^ Is your period (.) key broken?

 

[Dr. Dro]

The truth is it's overdue honestly as long as they can show it's actually a hardware change facilitating better FSR I don't see an issue with it.... Open is awesome when its good like Freesync which is just rebranded adaptive sync but when it's worse generally than both competitors offerings what's the point.....

I mean 40 series had it's own tech and you better believe something will be locked to 5000 series and then 2 years later guess what 6000 series.... Eventually it likely will be what new features if offers more than X performance gains... Better that AMD jumped on that train now before it's too late.

I agree with you but, you know, I can't help but feel vindicated. This just made the extreme criticism towards DLSS being closed source (which in fact served as justification for a LOT of pro-AMD rhetoric and derision towards Nvidia, calling DLSS closed source vaseline, a cheat, etc.) completely null and void. It happens every time, they do precisely what I have been telling people they are gonna do. They aren't your friends, they aren't the moral choice.

 

[igormp]

This post by Ian Cutress was a bit insightful, and made it clear that AMD is indeed waiting for Nvidia to reveal their pricing so that they can properly position their stack:

Where Was RDNA4 at AMD’s Keynote?

Timing is Everything

morethanmoore.substack.com

just seems like both care less about the bread and butter that created their brands which is PC gamers and dGPU's

It's not like a company owns any favors to customers, but rather they'll just follow the money.

 

[Marcus L]

^ Is your period (.) key broken?

Sorry did you have a point?

 

[wolf]

This announcement feels like we'll just get a reactionary full announcement after RTX50 and thus a repeat of RDNA3 pricing strategy, which worked out superbly last time....

As expected from Tim Jensen and Ngreedia Unboxed.

As expected AMD_Morpheus is here to say Ngreedia as many times as possible, for a moment I was worried we might miss out!

 

[oxrufiioxo]

As a die hard AMD fan and supporter, the cheapest 7900 XT starts at £620 in the UK which IMO is still overpriced, if AMD wants to gain mindshare and more market they should price the 9070 XT aggressively (assuming all the info we have available now is correct 7900 XT raster/better RT perf) at £400-£450, £50 less than Nvidia's equivalent isn't going to cut it or gain them marketshare just as RDNA 3 showed, hit NV hard where they can't/don't want to compete, I feel dGPU consumers are at the back of queue at the moment when it comes to GPU's, Nvidia are selling to AI/Compute/CUDA audiences and AMD sell millions to console gamers (XBOX/PS) just seems like both care less about the bread and butter that created their brands which is PC gamers and dGPU's

Yep, we are at the bottom of the list of priorities. Although if Nvidia really didn't like gamers they would stop selling DGPU and laptop gpu's..... Keep in mind they sell a 48GB basically 4090 for 8000+ So the gpu we complain about is 1/4 what they actually can sell them for and for sure they can easily sell them at 2x-3x with just more vram on top and prof drivers.... Although when we get the 2500-3000 USD 5090 in a couple hours That might be the first step towards really not caring about gamers lol....

AMD needs to keep up it's development for it's Console contracts or else MS/Sony will switch to Intel or even possibly Nvidia they were exploring ARM based cpu cores at one point seemingly.

^ Is your period (.) key broken?

( . )( . ) seems to be working fine.....

As expected AMD_Morpheus is here to say Ngreedia as many times as possible, for a moment I was worried we might miss out!

Let's be honest they are greedy bastards but it's not like anyone else is offering anything to curb that greediness...

Although without knowing how much the silicon actually cost to make and develop and just arm chair throwing accusations at X company that's really hard to even know how greedy they are being... I mean AMD doesn't even seem to be making money on their gpu's but their margins were still 50% last I checked.... and Nvidia is selling professional hardware for 4x what we buy the gpu's at so them having good margins is hard to know how much other than the 4090 is actually contributing to that.

 

[Neo_Morpheus]

I want AMD to compete so I don't have to keep spending on Nvidia.

Assuming that's honest, then you are a minority.
Let's be honest, many only want AMD to force a price cut on Ngreedia GPUs.

Those people will never buy an AMD GPU.

I understand if you absolutely need cuda, for example or need a 4090 then fine, but the rest can buy anything else from AMD and be happy, yet they are not buying them.

After all that grandstanding and claim to being the moral, open alternative, they gated FSR 4 to be exclusive to RX 9070 series

Yet it was ok when dlss 3.whatever required a 40 series.

At this point it's clear, being pro consumer is not paying off for AMD, even in the form of positive mindshare.

This announcement feels like we'll just get a reactionary full announcement after RTX50 and thus a repeat of RDNA3 pricing strategy, which worked out superbly last time....

As expected AMD_Morpheus is here to say Ngreedia as many times as possible, for a moment I was worried we might miss out!

Hi Wolf, haven't seen you in a while.