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Neither Intel nor AMD really cares about gaming that much. Gaming is for a tiny segment of the market.
Gaming is the only growing segment of the PC market currently. Everything else is shrinking, but gaming continues to climb in revenues and profitability which is why more OEMs and ODMs are putting more stock in higher-priced products and RGB. 47% of NVIDIA's revenue comes from GeForce products as of Q1 2019.
Gaming is a trillion-dollar business. It's not a small slice of anything. It's bigger than the global movie industry.
These companies make most of their money selling to businesses and general consumers that don't care about gaming, and iirc most of the profits are in the server cpu market
With desktops in decline, Intel sells more mobile processors than they do desktop SKUs, and 53% of their revenue comes from the Client Computing Group. NVIDIA definitely makes more money selling to business customers for professional uses, and machine learning is taking off for them.
As for the server thing, Intel sells fewer server SKUs than they do desktop SKUs, and that's dwarfed by notebook sales. When they had their shortage hit critical mass, just focusing on server and high-value parts to meet demand still saw them lose large chunks of revenue.
And even among gamers, many if not most gaming consumers probably buy based on which company has better marketing rather than performance charts anyways.
Marketing plays into gamers' inherent bias when picking a GPU, but they're still shopping according to their budget and the level of performance they want. They're still looking at reviews, or asking people who have read reviews what to get.
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