ASRock and ASUS: Mythbust

[Fourstaff]

Read the document SkullFox, i have proved them wrong! It is stated black on white, that Asustek is the owner of pegatron international investments.

Pegatron Corporation =/= Pegatron International Investments. Its Pegatron Corp which is manufacturing the things (and own ASRock if Bta is right), not Pegatron International Investments. Also, I have clarified that Asus owns 25% of Pegatron Corp, but that position is only for their manufacturing side as per their financial statement for FY2010. You can join the dots and say that ASRock is still part of Asus, but it remains a fact that ASRock is more of a separate entity than under control of ASUS.

Skullfox: The proof you want is on page 3, with the FY statements.

 

[SkullFox]

I think your confused about the business model. ASRock has to answer to its very own board members and stock holders not ASUS.

They are the same... the board members are the same or some of them are the same.

but not one reference to where ASUS has collaborated with ASRock. I am not saying it hasnt happened I just do not see it. But yet we have many people saying it proving it must be like finding a needle in a haystack.

the UEFI Bios on their boards is exactly the same. maybe one has one background and the other another background, but, it is the same.

various reviews simply state that the bios found in ASrock is a direct copy of Asus.


Guys, we have spined off our thread. but it is still on http://www.techpowerup.com

 

[heky]

Pegatron Corporation =/= Pegatron International Investments. Its Pegatron Corp which is manufacturing the things (and own ASRock if Bta is right), not Pegatron International Investments. Also, I have clarified that Asus owns 25% of Pegatron Corp, but that position is only for their manufacturing side as per their financial statement for FY2010. You can join the dots and say that ASRock is still part of Asus, but it remains a fact that ASRock is more of a separate entity than under control of ASUS.

Skullfox: The proof you want is on page 3, with the FY statements.

Whats the matter with you, you obviously cant read, Pegatron International Investments and Pegatron Corporation are one and the same, they merged!!!

 

[Steven B]

UEFi comes from AMI, they all have to use the AMI template, even GB has to use it for their X79 boards, even though they own the AWARD BIOS team. The BIOSes don't look the same as anyone else using AMI.

btrunr is correct ASUS used to own them, about a year or so ago they broke off and are now totally different companies, but they still buy together in bulk.

 

[newtekie1]

Ok, I didn't read the whole thing, but the original post seems rather...wrong!

You say ASRock and ASUS are no way related. But they share foundry contracts, and ASRock gets access to ASUS' Intellectual Property(and I assume ASUS gets access to ASRock's IP as well), according to your own picture you posted right after saying they aren't related. That seems pretty f'n related to me.

Yes, they broke up into two "seperate" companies a while ago. However, they still share technology and information as if they were the same company.

 

[xenocide]

You say ASRock and ASUS are no way related. But they share foundry contracts, and ASRock gets access to ASUS' Intellectual Property(and I assume ASUS gets access to ASRock's IP as well), according to your own picture you posted right after saying they aren't related. That seems pretty f'n related to me.

IBM and Samsung trade those things, must be the same company right?

His initial point was that although they were closely affiliated at one time, they are no longer the same company. It's no longer a case of "ASrock is just ASUS knock-off's." But rather it is now "ASrock and ASUS are seperately owned and compete head to head on all market segments (when it comes to Motherboards at least)". While I admit saying they are completely unrelated may be misleading, in the context of one owning the other, it still stands.

 

[newtekie1]

IBM and Samsung trade those things, must be the same company right?

I didn't say they were the same company, I said they were related and the original post said they weren't.

Related =/= Same Company

I'm related to my brother, that doesn't make us the same person.

 

[SkullFox]

In my view Asus is moving out of MB manufacture and ASrock will take its place, that's why all of this is happening...

@xenocide they weren't "closely affiliated at one time". Asus owned (Officially) ASrock. They still continue to be connected and they are still owned by the same people. Did you notice the logos have the same design? its a clue...

 

[xenocide]

@xenocide they weren't "closely affiliated at one time". Asus owned (Officially) ASrock. They still continue to be connected and they are still owned by the same people. Did you notice the logos have the same design? its a clue...

Does "closely affiliated" not mean exactly that? ASUStek owned ASrock, and then it became part of Pegitron. which is a seperate entity from ASUStek. Therefore, they are not owned by the same people. Some people probably own shares in both, but Google CEO's own\have owned shares in Apple, that does not imply ownership.

I already said saying they were "In no way related" was inaccurate, but it's not as though ASUS owns ASrock which some people still insist.

 

[SpeedwayNative]

IMHO ASUS is the top mobo, and if they spawned a clone in AZrock, then we know they are good boards as well! If they are now competing, then no matter where the money goes, we the consumers usually do come out ahead with prices!

$echo "Thumbs Up"

@skullfox...I highly doubt that ASUS is even remotely thinking about getting out of the mobo manufacturing! Why would they ever leave a market that they have a huge share in?

 

[SkullFox]

Does "closely affiliated" not mean exactly that? ASUStek owned ASrock, and then it became part of Pegitron. which is a seperate entity from ASUStek. Therefore, they are not owned by the same people. Some people probably own shares in both, but Google CEO's own\have owned shares in Apple, that does not imply ownership.

I already said saying they were "In no way related" was inaccurate, but it's not as though ASUS owns ASrock which some people still insist.

If you read the whole thread you would know that we already proved that Pegatron is owned by Asus and ASrock is owned by Pegatron, so Asus owns ASrock (When I say "owns" I don't mean it is 100% owned by Asus, what I mean is that they posses the deciding shares).

@skullfox...I highly doubt that ASUS is even remotely thinking about getting out of the mobo manufacturing! Why would they ever leave a market that they have a huge share in?

Read somewhere that they created Pegatron and gave ASrock to Pegatron to focus on competing in another areas against HP, Dell, etc...

So in my view they created ASrock for one of two things: either they will step out of Mobos and leave everything to ASrock or they will use rebadged/repainted ASrock Mobos.

 

[FreedomEclipse]

Read somewhere that they created Pegatron and gave ASrock to Pegatron to focus on competing in another areas against HP, Dell, etc...

So in my view they created ASrock for one of two things: either they will step out of Mobos and leave everything to ASrock or they will use rebadged/repainted ASrock Mobos.

#1 - I highly doubt they will step out of the market. they own a huge market share and they are one of the major competing brands.

ASrock are making good boards, but i dont think their quite upto the same level as Asus boards. I am no way stating they are low performing, low quality peices of shit that nobody would want to buy, but they arent at the stage where they can take over 1:1.

#2 - Competing with HP??? HP are long gone, No more Pc's or Printers. they can only really compete with HP in Industry and in the laptop department (i think HP are still doing laptops....) No idea how deep Asus are in the Industry side of the game, but those are like multimillion dollar contracts and there are big names there that have been there since day one and only exist within the industrial market and nowhere else.

Asus wont make a profit making computers like HP. they might make a few gaming computers and sell them on, but i dont see them taking over the space that HP left.



Asus wont leave the mobo market. If they do then I will jump off a bridge

 

[Derek12]

I always though that ASrock was the second tier brand of Asus, in the same way PCChips was from ECS.

Good to know that they are currently mostly different

 

[SkullFox]

right now the ASrock Fatal1ty Z68 is comparable to the ROG series Boards from Asus.

 

[FreedomEclipse]

right now the ASrock Fatal1ty Z68 is comparable to the ROG series Boards from Asus.

are you suggesting that Asus is profiteering in that case? because AsRocks Fatality boards are cheaper then Asus's ROG boards.

 

[SkullFox]

what do you mean Profiteering?

 

[FreedomEclipse]

you said AsRocks Fatality boards were on the same level as Asus ROG boards. but Asrock's boards are cheaper then ROG boards. and Asus charges some serious money for an ROG board. the AsRock Fatality boards ive seen are as affordable as an Asus Pro or Deluxe series board.


So Asus are just profiteering because they charge in excess of £200 for a ROG board where a AsRock Fatality can be had as little as £130-150.

I dont think the boards are on the same level, but you seem to think they are

 

[SkullFox]

the boards are theirs and they can charge whatever they want...

I mean the boards have comparable features/performance

 

[FreedomEclipse]

so yes, they are profiteering then

 

[SkullFox]

whatever....

In real world there are lots of examples like that... don't know where is the surprise

 

[FreedomEclipse]

And because they are profiteering, do you think Asus will be in a hurry to leave this cash cow??? My thoughts exactly

 

[HossHuge]

Four things are irrefutable.

1. Asus owns shares in Pegatron Corp
2. They share many of the same people CEO's ..etc
3. ASRock gets access to ASUS' Intellectual Property
4. They share the same foundry

Also, They are all within 1500metres of each other. Not that this matters but I just thought I'd throw this in there for fun!

Pegatron (yellow), Asus (Red), AsRock (red A)

 

[OneMoar]

 

[SkullFox]

And because they are profiteering, do you think Asus will be in a hurry to leave this cash cow??? My thoughts exactly

they will just make profiteering with ASrock. Don't worry

 

[FreedomEclipse]

I will bet £20 that they wont leave the market within 20years.